{"id":61,"date":"2015-08-24T22:44:50","date_gmt":"2015-08-24T22:44:50","guid":{"rendered":"https:\/\/courses.candelalearning.com\/introductiontocommunication1xmaster\/?post_type=chapter&#038;p=61"},"modified":"2016-11-03T17:47:40","modified_gmt":"2016-11-03T17:47:40","slug":"defining-verbal-communication","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/chapter\/defining-verbal-communication\/","title":{"raw":"Defining Verbal Communication","rendered":"Defining Verbal Communication"},"content":{"raw":"When people ponder the word communication, they often think about the act of talking. We rely on verbal communication to exchange messages with one another and develop as individuals. The term verbal communication often evokes the idea of spoken communication, but written communication is also part of verbal communication. Reading this book you are decoding the authors\u2019 written verbal communication in order to learn more about communication. Let\u2019s explore the various components of our definition of verbal communication and examine how it functions in our lives.\r\n\r\nVerbal communication is about language, both written and spoken. In general, verbal communication refers to our use of words while nonverbal communication refers to communication that occurs through means other than words, such as body language, gestures, and silence. Both verbal and nonverbal communication can be spoken and written. Many people mistakenly assume that verbal communication refers only to spoken communication. However, you will learn that this is not the case. Let\u2019s say you tell a friend a joke and he or she laughs in response. Is the laughter verbal or nonverbal communication? Why? As laughter is not a word we would consider this vocal act as a form of nonverbal communication. For simplification, the box below highlights the kinds of communication that fall into the various categories. You can find many definitions of verbal communication in our literature, but for this text, we define <b>Verbal Communication<\/b> as <i>an agreed-upon and rule-governed system of symbols used to share meaning.<\/i> Let\u2019s examine each component of this definition in detail.\r\n<table style=\"margin: auto;\" border=\"1\" cellpadding=\"5px\">\r\n<tbody>\r\n<tr>\r\n<th><\/th>\r\n<th>Verbal Communication<\/th>\r\n<th>Nonverbal Communication<\/th>\r\n<\/tr>\r\n<tr>\r\n<td><b>Oral<\/b><\/td>\r\n<td>Spoken Language<\/td>\r\n<td>Laughing, Crying, Coughing, etc.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Non Oral<\/b><\/td>\r\n<td>Written Language\/Sign Language<\/td>\r\n<td>Gestures, Body Language, etc.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<div class=\"poem\">\r\n<h2><span id=\"A_System_of_Symbols\" class=\"mw-headline\">A System of Symbols<\/span><\/h2>\r\n<\/div>\r\n<b>Symbols<\/b> are <i>arbitrary representations of thoughts, ideas, emotions, objects, or actions used to encode and decode meaning<\/i> (Nelson &amp; Kessler Shaw). Symbols stand for, or represent, something else. For example, there is nothing inherent about calling a cat a cat.\r\n\r\nRather, English speakers have agreed that these symbols (words), whose components (letters) are used in a particular order each time, stand for both the actual object, as well as our interpretation of that object. This idea is illustrated by C. K. Ogden and I. A. Richard\u2019s triangle of meaning. The word \u201ccat\u201d is not the actual cat. Nor does it have any direct connection to an actual cat. Instead, it is a symbolic representation of our idea of a cat, as indicated by the line going from the word \u201ccat\u201d to the speaker\u2019s idea of \u201ccat\u201d to the actual object.\r\n\r\n<img class=\"alignleft wp-image-645 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/892\/2016\/11\/03174626\/Ogdenvc-300x227.png\" alt=\"Illustration showing a blue triangle. At the top of the triangle is a photo of a black and white adult cat, labeled &quot;Sender's Idea.&quot; On the left bottom of the triangle is a photo of a gray kitten, labeled &quot;Actual Object.&quot; On the right bottom of the triangle is Symbol: &quot;CAT&quot;\" width=\"300\" height=\"227\" \/>Symbols have three distinct qualities: they are arbitrary, ambiguous, and abstract. Notice that the picture of the cat on the left side of the triangle more closely represents a real cat than the word \u201ccat.\u201d However, we do not use pictures as language, or verbal communication. Instead, we use words to represent our ideas. This example demonstrates our agreement that the word \u201ccat\u201d represents or stands for a real cat AND our idea of a cat. The symbols we use are <b>arbitrary<\/b> and have <i>no direct relationship to the objects or ideas they represent<\/i>. We generally consider communication successful when we reach agreement on the meanings of the symbols we use (Duck).\r\n\r\nNot only are symbols arbitrary, they are\u00a0<b>ambiguous<\/b> -- that is, they have <i>several possible meanings<\/i>. Imagine your friend tells you she has an apple on her desk. Is she referring to a piece of fruit or her computer? If a friend says that a person he met is cool, does he mean that person is cold or awesome? The meanings of symbols change over time due to changes in social norms, values, and advances in technology. You might be asking, \u201cIf symbols can have multiple meanings then how do we communicate and understand one another?\u201d We are able to communicate because there are a finite number of possible meanings for our symbols, a range of meanings which the members of a given language system agree upon. Without an agreed-upon system of symbols, we could share relatively little meaning with one another.\r\n\r\n<img class=\"alignnone size-full wp-image-646\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/892\/2016\/11\/03174722\/Vcsymbols.png\" alt=\"Chart. A blue oval reading &quot;Symbols are..&quot; appears at the top. Three green boxes appear below, each attached to the blue oval with a line. From the left, they read &quot;Arbitrary - they have no direct relationship to the objects or ideas they represent&quot;; &quot;Ambiguous - they have several possible meanings&quot;; and &quot;Abstract - they are not material or physical; they can only represent objects and ideas&quot;\" width=\"781\" height=\"384\" \/>\r\n\r\nA simple example of ambiguity can be represented by one of your classmates asking a simple question to the teacher during a lecture where she is showing PowerPoint slides: \u201ccan you go to the last slide please?\u201d The teacher is half way through the presentation. Is the student asking if the teacher can go back to the previous slide? Or does the student really want the lecture to be over with and is insisting that the teacher jump to the final slide of the presentation? Chances are the student missed a point on the previous slide and would like to see it again to quickly take notes. However, suspense may have overtaken the student and they may have a desire to see the final slide. Even a simple word like \"last\" can be ambiguous and open to more than one interpretation.\r\n\r\nThe verbal symbols we use are also <b>abstract<\/b>, meaning that, <i>words are not material or physical. A certain level of abstraction is inherent in the fact that symbols can only represent objects and ideas<\/i>. This abstraction allows us to use a phrase like \"the public\" in a broad way to mean all the people in the United States rather than having to distinguish among all the diverse groups that make up the U.S. population. Similarly, in J.K. Rowling\u2019s <em>Harry Potter\u00a0<\/em>book series, wizards and witches call the non-magical population on earth \u201cmuggles\u201d rather than having to define all the separate cultures of muggles. Abstraction is helpful when you want to communicate complex concepts in a simple way. However, the more abstract the language, the greater potential there is for confusion.\r\n<div class=\"poem\">\r\n<h2><span id=\"Rule-Governed\" class=\"mw-headline\">Rule-Governed<\/span><\/h2>\r\n<\/div>\r\nVerbal communication is <b>rule-governed<\/b>. <i>We must follow agreed-upon rules to make sense of the symbols we share<\/i>. Let\u2019s take another look at our example of the word cat. What would happen if there were no rules for using the symbols (letters) that make up this word? If placing these symbols in a proper order was not important, then cta, tac, tca, act, or atc could all mean cat. Even worse, what if you could use any three letters to refer to cat? Or still worse, what if there were no rules and anything could represent cat? Clearly, it\u2019s important that we have rules to govern our verbal communication. There are four general rules for verbal communication, involving the sounds, meaning, arrangement, and use of symbols.\r\n<div class=\"textbox\">\r\n<h2><b>Case In Point<\/b><\/h2>\r\n<h3><i>Sounds and Letters: A Poem for English Students<\/i><\/h3>\r\nWhen in English class we speak,\r\nWhy is break not rhymed with freak?\r\nWill you tell me why it's true\r\nThat we say sew, but also few?\r\n\r\nWhen a poet writes a verse\r\nWhy is horse not rhymed with worse?\r\nBeard sounds not the same as heard\r\nLord sounds not the same as word\r\n\r\nCow is cow, but low is low\r\nShoe is never rhymed with toe.\r\nThink of nose and dose and lose\r\nThink of goose, but then of choose.\r\n\r\nConfuse not comb with tomb or bomb,\r\nDoll with roll, or home with some.\r\nWe have blood and food and good.\r\nMould is not pronounced like could.\r\n\r\nThere's pay and say, but paid and said.\r\n\"I will read\", but \"I have read\".\r\nWhy say done, but gone and lone -\r\nIs there any reason known?\r\n\r\nTo summarise, it seems to me\r\nSounds and letters disagree.\r\n\r\n<small>Taken from:<a class=\"external free\" href=\"http:\/\/www.ukstudentlife.com\/Ideas\/Fun\/Wordplay.htm\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.ukstudentlife.com\/Ideas\/Fun\/Wordplay.htm<\/a><\/small>\r\n\r\n<\/div>\r\n<ul>\r\n \t<li><b>Phonology<\/b> is <i>the study of speech sounds<\/i>. The pronunciation of the word cat comes from the rules governing how letters sound, especially in relation to one another. The context in which words are spoken may provide answers for how they should be pronounced. When we don\u2019t follow phonological rules, confusion results. One way to understand and apply phonological rules is to use syntactic and pragmatic rules to clarify phonological rules.\r\n<dl>\r\n \t<dd><\/dd>\r\n<\/dl>\r\n<\/li>\r\n \t<li><b>Semantic rules<\/b> help us understand <i>the difference in meaning between the word cat and the word dog<\/i>. Instead of each of these words meaning any four-legged domestic pet, we use each word to specify what four-legged domestic pet we are talking about. You\u2019ve probably used these words to say things like, \u201cI\u2019m a cat person\u201d or \u201cI\u2019m a dog person.\u201d Each of these statements provides insight into what the sender is trying to communicate. The Case in Point, \u201cA Poem for English Students,\u201d not only illustrates the idea of phonology, but also semantics. Even though many of the words are spelled the same, their meanings vary depending on how they are pronounced and in what context they are used. We attach meanings to words; meanings are not inherent in words themselves. As you\u2019ve been reading, words (symbols) are arbitrary and attain meaning only when people give them meaning. While we can always look to a dictionary to find a <i>standardized definition of a word<\/i>, or its\u00a0<b>denotative meaning<\/b>, meanings do not always follow standard, agreed-upon definitions when used in various contexts. For example, think of the word \u201csick.\u201d The denotative definition of the word is ill or unwell. However, <b>connotative meanings<\/b>,\u00a0<i>the meanings we assign based on our experiences and beliefs<\/i>, are quite varied. Sick can have a connotative meaning that describes something as good or awesome as opposed to its literal meaning of illness, which usually has a negative association. The denotative and connotative definitions of \u201csick\u201d are in total contrast of one another which can cause confusion. Think about an instance where a student is asked by their parent about a friend at school. The student replies that the friend is \u201csick.\u201d The parent then asks about the new teacher at school and the student describes the teacher as \u201csick\" as well. The parent must now ask for clarification as they do not know if the teacher is in bad health, or is an excellent teacher, and if the friend of their child is ill or awesome.<\/li>\r\n \t<li><b>Syntactics<\/b> is <i>the study of language structure and symbolic arrangement<\/i>. Syntactics focuses on the rules we use to combine words into meaningful sentences and statements. We speak and write according to agreed-upon syntactic rules to keep meaning coherent and understandable. Think about this sentence: \u201cThe pink and purple elephant flapped its wings and flew out the window.\u201d While the content of this sentence is fictitious and unreal, you can understand and visualize it because it follows syntactic rules for language structure.<\/li>\r\n \t<li><b>Pragmatics<\/b> is <i>the study of how people actually use verbal communication<\/i>. For example, as a student you probably speak more formally to your professors than to your peers. It\u2019s likely that you make different word choices when you speak to your parents than you do when you speak to your friends. Think of the words \u201cbowel movements,\u201d \u201cpoop,\u201d \u201ccrap,\u201d and \u201cshit.\u201d While all of these words have essentially the same denotative meaning, people make choices based on context and audience regarding which word they feel comfortable using. These differences illustrate the pragmatics of our verbal communication. Even though you use agreed-upon symbolic systems and follow phonological, syntactic, and semantic rules, you apply these rules differently in different contexts. Each communication context has different rules for \u201cappropriate\u201d communication. We are trained from a young age to communicate \u201cappropriately\u201d in different social contexts.<\/li>\r\n<\/ul>\r\nIt is only through an agreed-upon and rule-governed system of symbols that we can exchange verbal communication in an effective manner. Without agreement, rules, and symbols, verbal communication would not work. The reality is, after we learn language in school, we don\u2019t spend much time consciously thinking about all of these rules, we simply use them. However, rules keep our verbal communication structured in ways that make it useful for us to communicate more effectively.\r\n<div class=\"textbox\">\r\n<h2><b>Communication Now<\/b><\/h2>\r\n<h3><i>Look It Up<\/i><\/h3>\r\nWe all know we can look up words in the dictionary, such as\u00a0<a class=\"external text\" href=\"http:\/\/www.merriam-webster.com\/\" target=\"_blank\" rel=\"nofollow\"><b><u>Webster's Dictionary<\/u><\/b><\/a>. When we do this, we are looking up the Denotative Meaning of words. However, given that there are so many Connotative Meanings of words, we now have a resource to look up those meanings as well.\u00a0<a class=\"external text\" href=\"http:\/\/www.urbandictionary.com\/\" target=\"_blank\" rel=\"nofollow\"><b><u>Urban Dictionary<\/u><\/b><\/a> is a resource for people to find out how words that have certain denotative meanings are used connotatively. Go ahead, give it a try!\r\n\r\n<\/div>","rendered":"<p>When people ponder the word communication, they often think about the act of talking. We rely on verbal communication to exchange messages with one another and develop as individuals. The term verbal communication often evokes the idea of spoken communication, but written communication is also part of verbal communication. Reading this book you are decoding the authors\u2019 written verbal communication in order to learn more about communication. Let\u2019s explore the various components of our definition of verbal communication and examine how it functions in our lives.<\/p>\n<p>Verbal communication is about language, both written and spoken. In general, verbal communication refers to our use of words while nonverbal communication refers to communication that occurs through means other than words, such as body language, gestures, and silence. Both verbal and nonverbal communication can be spoken and written. Many people mistakenly assume that verbal communication refers only to spoken communication. However, you will learn that this is not the case. Let\u2019s say you tell a friend a joke and he or she laughs in response. Is the laughter verbal or nonverbal communication? Why? As laughter is not a word we would consider this vocal act as a form of nonverbal communication. For simplification, the box below highlights the kinds of communication that fall into the various categories. You can find many definitions of verbal communication in our literature, but for this text, we define <b>Verbal Communication<\/b> as <i>an agreed-upon and rule-governed system of symbols used to share meaning.<\/i> Let\u2019s examine each component of this definition in detail.<\/p>\n<table style=\"margin: auto;\" cellpadding=\"5px\">\n<tbody>\n<tr>\n<th><\/th>\n<th>Verbal Communication<\/th>\n<th>Nonverbal Communication<\/th>\n<\/tr>\n<tr>\n<td><b>Oral<\/b><\/td>\n<td>Spoken Language<\/td>\n<td>Laughing, Crying, Coughing, etc.<\/td>\n<\/tr>\n<tr>\n<td><b>Non Oral<\/b><\/td>\n<td>Written Language\/Sign Language<\/td>\n<td>Gestures, Body Language, etc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"poem\">\n<h2><span id=\"A_System_of_Symbols\" class=\"mw-headline\">A System of Symbols<\/span><\/h2>\n<\/div>\n<p><b>Symbols<\/b> are <i>arbitrary representations of thoughts, ideas, emotions, objects, or actions used to encode and decode meaning<\/i> (Nelson &amp; Kessler Shaw). Symbols stand for, or represent, something else. For example, there is nothing inherent about calling a cat a cat.<\/p>\n<p>Rather, English speakers have agreed that these symbols (words), whose components (letters) are used in a particular order each time, stand for both the actual object, as well as our interpretation of that object. This idea is illustrated by C. K. Ogden and I. A. Richard\u2019s triangle of meaning. The word \u201ccat\u201d is not the actual cat. Nor does it have any direct connection to an actual cat. Instead, it is a symbolic representation of our idea of a cat, as indicated by the line going from the word \u201ccat\u201d to the speaker\u2019s idea of \u201ccat\u201d to the actual object.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-645 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/892\/2016\/11\/03174626\/Ogdenvc-300x227.png\" alt=\"Illustration showing a blue triangle. At the top of the triangle is a photo of a black and white adult cat, labeled &quot;Sender's Idea.&quot; On the left bottom of the triangle is a photo of a gray kitten, labeled &quot;Actual Object.&quot; On the right bottom of the triangle is Symbol: &quot;CAT&quot;\" width=\"300\" height=\"227\" \/>Symbols have three distinct qualities: they are arbitrary, ambiguous, and abstract. Notice that the picture of the cat on the left side of the triangle more closely represents a real cat than the word \u201ccat.\u201d However, we do not use pictures as language, or verbal communication. Instead, we use words to represent our ideas. This example demonstrates our agreement that the word \u201ccat\u201d represents or stands for a real cat AND our idea of a cat. The symbols we use are <b>arbitrary<\/b> and have <i>no direct relationship to the objects or ideas they represent<\/i>. We generally consider communication successful when we reach agreement on the meanings of the symbols we use (Duck).<\/p>\n<p>Not only are symbols arbitrary, they are\u00a0<b>ambiguous<\/b> &#8212; that is, they have <i>several possible meanings<\/i>. Imagine your friend tells you she has an apple on her desk. Is she referring to a piece of fruit or her computer? If a friend says that a person he met is cool, does he mean that person is cold or awesome? The meanings of symbols change over time due to changes in social norms, values, and advances in technology. You might be asking, \u201cIf symbols can have multiple meanings then how do we communicate and understand one another?\u201d We are able to communicate because there are a finite number of possible meanings for our symbols, a range of meanings which the members of a given language system agree upon. Without an agreed-upon system of symbols, we could share relatively little meaning with one another.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-646\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/892\/2016\/11\/03174722\/Vcsymbols.png\" alt=\"Chart. A blue oval reading &quot;Symbols are..&quot; appears at the top. Three green boxes appear below, each attached to the blue oval with a line. From the left, they read &quot;Arbitrary - they have no direct relationship to the objects or ideas they represent&quot;; &quot;Ambiguous - they have several possible meanings&quot;; and &quot;Abstract - they are not material or physical; they can only represent objects and ideas&quot;\" width=\"781\" height=\"384\" \/><\/p>\n<p>A simple example of ambiguity can be represented by one of your classmates asking a simple question to the teacher during a lecture where she is showing PowerPoint slides: \u201ccan you go to the last slide please?\u201d The teacher is half way through the presentation. Is the student asking if the teacher can go back to the previous slide? Or does the student really want the lecture to be over with and is insisting that the teacher jump to the final slide of the presentation? Chances are the student missed a point on the previous slide and would like to see it again to quickly take notes. However, suspense may have overtaken the student and they may have a desire to see the final slide. Even a simple word like &#8220;last&#8221; can be ambiguous and open to more than one interpretation.<\/p>\n<p>The verbal symbols we use are also <b>abstract<\/b>, meaning that, <i>words are not material or physical. A certain level of abstraction is inherent in the fact that symbols can only represent objects and ideas<\/i>. This abstraction allows us to use a phrase like &#8220;the public&#8221; in a broad way to mean all the people in the United States rather than having to distinguish among all the diverse groups that make up the U.S. population. Similarly, in J.K. Rowling\u2019s <em>Harry Potter\u00a0<\/em>book series, wizards and witches call the non-magical population on earth \u201cmuggles\u201d rather than having to define all the separate cultures of muggles. Abstraction is helpful when you want to communicate complex concepts in a simple way. However, the more abstract the language, the greater potential there is for confusion.<\/p>\n<div class=\"poem\">\n<h2><span id=\"Rule-Governed\" class=\"mw-headline\">Rule-Governed<\/span><\/h2>\n<\/div>\n<p>Verbal communication is <b>rule-governed<\/b>. <i>We must follow agreed-upon rules to make sense of the symbols we share<\/i>. Let\u2019s take another look at our example of the word cat. What would happen if there were no rules for using the symbols (letters) that make up this word? If placing these symbols in a proper order was not important, then cta, tac, tca, act, or atc could all mean cat. Even worse, what if you could use any three letters to refer to cat? Or still worse, what if there were no rules and anything could represent cat? Clearly, it\u2019s important that we have rules to govern our verbal communication. There are four general rules for verbal communication, involving the sounds, meaning, arrangement, and use of symbols.<\/p>\n<div class=\"textbox\">\n<h2><b>Case In Point<\/b><\/h2>\n<h3><i>Sounds and Letters: A Poem for English Students<\/i><\/h3>\n<p>When in English class we speak,<br \/>\nWhy is break not rhymed with freak?<br \/>\nWill you tell me why it&#8217;s true<br \/>\nThat we say sew, but also few?<\/p>\n<p>When a poet writes a verse<br \/>\nWhy is horse not rhymed with worse?<br \/>\nBeard sounds not the same as heard<br \/>\nLord sounds not the same as word<\/p>\n<p>Cow is cow, but low is low<br \/>\nShoe is never rhymed with toe.<br \/>\nThink of nose and dose and lose<br \/>\nThink of goose, but then of choose.<\/p>\n<p>Confuse not comb with tomb or bomb,<br \/>\nDoll with roll, or home with some.<br \/>\nWe have blood and food and good.<br \/>\nMould is not pronounced like could.<\/p>\n<p>There&#8217;s pay and say, but paid and said.<br \/>\n&#8220;I will read&#8221;, but &#8220;I have read&#8221;.<br \/>\nWhy say done, but gone and lone &#8211;<br \/>\nIs there any reason known?<\/p>\n<p>To summarise, it seems to me<br \/>\nSounds and letters disagree.<\/p>\n<p><small>Taken from:<a class=\"external free\" href=\"http:\/\/www.ukstudentlife.com\/Ideas\/Fun\/Wordplay.htm\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.ukstudentlife.com\/Ideas\/Fun\/Wordplay.htm<\/a><\/small><\/p>\n<\/div>\n<ul>\n<li><b>Phonology<\/b> is <i>the study of speech sounds<\/i>. The pronunciation of the word cat comes from the rules governing how letters sound, especially in relation to one another. The context in which words are spoken may provide answers for how they should be pronounced. When we don\u2019t follow phonological rules, confusion results. One way to understand and apply phonological rules is to use syntactic and pragmatic rules to clarify phonological rules.\n<dl>\n<dd><\/dd>\n<\/dl>\n<\/li>\n<li><b>Semantic rules<\/b> help us understand <i>the difference in meaning between the word cat and the word dog<\/i>. Instead of each of these words meaning any four-legged domestic pet, we use each word to specify what four-legged domestic pet we are talking about. You\u2019ve probably used these words to say things like, \u201cI\u2019m a cat person\u201d or \u201cI\u2019m a dog person.\u201d Each of these statements provides insight into what the sender is trying to communicate. The Case in Point, \u201cA Poem for English Students,\u201d not only illustrates the idea of phonology, but also semantics. Even though many of the words are spelled the same, their meanings vary depending on how they are pronounced and in what context they are used. We attach meanings to words; meanings are not inherent in words themselves. As you\u2019ve been reading, words (symbols) are arbitrary and attain meaning only when people give them meaning. While we can always look to a dictionary to find a <i>standardized definition of a word<\/i>, or its\u00a0<b>denotative meaning<\/b>, meanings do not always follow standard, agreed-upon definitions when used in various contexts. For example, think of the word \u201csick.\u201d The denotative definition of the word is ill or unwell. However, <b>connotative meanings<\/b>,\u00a0<i>the meanings we assign based on our experiences and beliefs<\/i>, are quite varied. Sick can have a connotative meaning that describes something as good or awesome as opposed to its literal meaning of illness, which usually has a negative association. The denotative and connotative definitions of \u201csick\u201d are in total contrast of one another which can cause confusion. Think about an instance where a student is asked by their parent about a friend at school. The student replies that the friend is \u201csick.\u201d The parent then asks about the new teacher at school and the student describes the teacher as \u201csick&#8221; as well. The parent must now ask for clarification as they do not know if the teacher is in bad health, or is an excellent teacher, and if the friend of their child is ill or awesome.<\/li>\n<li><b>Syntactics<\/b> is <i>the study of language structure and symbolic arrangement<\/i>. Syntactics focuses on the rules we use to combine words into meaningful sentences and statements. We speak and write according to agreed-upon syntactic rules to keep meaning coherent and understandable. Think about this sentence: \u201cThe pink and purple elephant flapped its wings and flew out the window.\u201d While the content of this sentence is fictitious and unreal, you can understand and visualize it because it follows syntactic rules for language structure.<\/li>\n<li><b>Pragmatics<\/b> is <i>the study of how people actually use verbal communication<\/i>. For example, as a student you probably speak more formally to your professors than to your peers. It\u2019s likely that you make different word choices when you speak to your parents than you do when you speak to your friends. Think of the words \u201cbowel movements,\u201d \u201cpoop,\u201d \u201ccrap,\u201d and \u201cshit.\u201d While all of these words have essentially the same denotative meaning, people make choices based on context and audience regarding which word they feel comfortable using. These differences illustrate the pragmatics of our verbal communication. Even though you use agreed-upon symbolic systems and follow phonological, syntactic, and semantic rules, you apply these rules differently in different contexts. Each communication context has different rules for \u201cappropriate\u201d communication. We are trained from a young age to communicate \u201cappropriately\u201d in different social contexts.<\/li>\n<\/ul>\n<p>It is only through an agreed-upon and rule-governed system of symbols that we can exchange verbal communication in an effective manner. Without agreement, rules, and symbols, verbal communication would not work. The reality is, after we learn language in school, we don\u2019t spend much time consciously thinking about all of these rules, we simply use them. However, rules keep our verbal communication structured in ways that make it useful for us to communicate more effectively.<\/p>\n<div class=\"textbox\">\n<h2><b>Communication Now<\/b><\/h2>\n<h3><i>Look It Up<\/i><\/h3>\n<p>We all know we can look up words in the dictionary, such as\u00a0<a class=\"external text\" href=\"http:\/\/www.merriam-webster.com\/\" target=\"_blank\" rel=\"nofollow\"><b><u>Webster&#8217;s Dictionary<\/u><\/b><\/a>. When we do this, we are looking up the Denotative Meaning of words. However, given that there are so many Connotative Meanings of words, we now have a resource to look up those meanings as well.\u00a0<a class=\"external text\" href=\"http:\/\/www.urbandictionary.com\/\" target=\"_blank\" rel=\"nofollow\"><b><u>Urban Dictionary<\/u><\/b><\/a> is a resource for people to find out how words that have certain denotative meanings are used connotatively. Go ahead, give it a try!<\/p>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-61\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Survey of Communication Study. <strong>Authored by<\/strong>: Scott T Paynton and Linda K Hahn. <strong>Provided by<\/strong>: Humboldt State University. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/en.wikibooks.org\/wiki\/Survey_of_Communication_Study\">https:\/\/en.wikibooks.org\/wiki\/Survey_of_Communication_Study<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Image of blue triangle. <strong>Authored by<\/strong>: Spaynton. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Ogdenvc.png\">https:\/\/commons.wikimedia.org\/wiki\/File:Ogdenvc.png<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Image of Symbols are.... <strong>Authored by<\/strong>: Spaynton. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Vcsymbols.png\">https:\/\/commons.wikimedia.org\/wiki\/File:Vcsymbols.png<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":1367,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Survey of Communication Study\",\"author\":\"Scott T Paynton and Linda K Hahn\",\"organization\":\"Humboldt State University\",\"url\":\"https:\/\/en.wikibooks.org\/wiki\/Survey_of_Communication_Study\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Image of blue triangle\",\"author\":\"Spaynton\",\"organization\":\"\",\"url\":\"https:\/\/commons.wikimedia.org\/wiki\/File:Ogdenvc.png\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Image of Symbols are...\",\"author\":\"Spaynton\",\"organization\":\"\",\"url\":\"https:\/\/commons.wikimedia.org\/wiki\/File:Vcsymbols.png\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-61","chapter","type-chapter","status-publish","hentry"],"part":58,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/chapters\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/wp\/v2\/users\/1367"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/chapters\/61\/revisions"}],"predecessor-version":[{"id":647,"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/chapters\/61\/revisions\/647"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/parts\/58"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/chapters\/61\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/pressbooks\/v2\/chapter-type?post=61"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/wp\/v2\/contributor?post=61"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/alamo-introductiontocommunication-1\/wp-json\/wp\/v2\/license?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}