Characteristics of exponential models
Doubling time and halflife: In an exponential model, equal steps in the input variable will always increase (or decrease) the value of the output variable by the same percentage. When the input variable is time, it is often useful to describe the process by how long it takes for the output to double (for growth) or decline to half (for decay) — these are called the “doubling time” or “halflife”. These values can be estimated from the graph of the model by taking the y value in the model that is furthest from zero, drawing a horizontal line at half that height, then noting the difference between the x values of the original point and the point where the halfheight line crosses the graph of the model.
Example 2: Estimate the doubling time of the model for the 17801870 U.S. census data.
Solution: The highest point on the graph of the model is (x=90, y=40.0), predicting a 1870 population (90 years after 1780) of 40.0 million people. Half that y value is 20.0, and we can see that the model graph crosses that value about x=65, halfway between the x=60 and x=70 data points. Subtracting 65 from 90 tells us that the y values in the model double in about 25 years.
Comments on this solution: Notice that the model predicts a population of 10 million at about x=40, then 20 million at about x=65, then 40 million at about x=90 — this shows that the doubling time of 25 years is the same for different parts of the graph (this is true only for exponential models). Using the highest point graphed on the model makes it easier to estimate the coordinates (estimating the x position for y=5 would be harder, for example). For a decayingexponential model, we still use the highest point but it is the first point on the left, so the time to the halfheight point is a halflife rather than a doubling time.
Convergence to zero: Exponential decay models have a negative “growth” rate, so that at each step the output becomes smaller by a fixed percentage. This leads to output values that come closer and closer to zero but never quite reach it. But the difference from zero can quickly become small enough to be negligible for practical purposes—a process whose output value decreases by half every hour will be less than a tenmillionth of its original size a day later. Notice that if the initial value is negative, this convergence to zero is from below the xaxis, with increasing values of y that come closer and closer.
Example 3: The intensity in Curies of a radioactive material that is used to make xray images of pipes is calibrated every 15 days, giving the dataset shown to the right. Fit an exponential model to the data to determine if this intensity exhibits exponential decay. If it does, find the decay rate of the material. Solution process:
Answers: Since the data fits the model well, the intensity exhibits exponential decay. The growth rate of the model is –0.0094, a decay rate of 0.94% per day. Example 4: Estimate the halflife of the exponential decay process above. Solution process: Examine the model graph (or the values in column C) to find when the output declines to half the initial amount of 160 Curies. This time is the halflife of the decay process. Answer: Since the intensity is 78.6 Curies at day 75, the halflife is about 75 days. (Note that the intensity at day 150 is about ¼ the original value, as it should be.) 

Unbounded growth: Exponential growth models become very large surprisingly quickly. This is because each increase causes later increases to be larger (since at each step the rate of increase depends on the current amount). An investment with a 7.2% annual return will double to 10 years, then redouble each decade to reach 1000 times the original value in a century. Under favorable conditions, bacteria can reproduce (and thus double their numbers) about every 30 minutes, leading to a millionfold increase in ten hours. The process by which scientists amplify the genetic material DNA so that it can be detected chemically doubles the number of DNA fragments every 2 minutes, leading in less than an hour to about 30 million copies of each original piece. Most explosions start with exponential growth, as each small reaction causes several others, which in turn each cause more, and so on. Notice that if the initial value is negative, the unbounded growth can be in a negative direction.
Such growth processes can not continue indefinitely. Although there are many natural processes that show exponential growth at certain stages, the steady buildup of the speed of exponential growth ensures that some limit (often exhaustion of some essential resource) is reached sooner or later. This should be kept in mind when modeling—data often show a pattern that will not continue.