{"id":93,"date":"2019-01-22T20:14:45","date_gmt":"2019-01-22T20:14:45","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/atd-monroecc-collegecomp\/?post_type=chapter&p=93"},"modified":"2019-01-22T20:14:45","modified_gmt":"2019-01-22T20:14:45","slug":"logos","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/atd-monroecc-collegecomp\/chapter\/logos\/","title":{"raw":"Logos","rendered":"Logos"},"content":{"raw":"

Logos<\/h1>\r\n\"ALogos\u00a0<\/strong>is about appealing to your audience\u2019s logical side. You have to think about what makes sense to your audience and use that as you build your argument. As writers, we appeal to logos by presenting a line of reasoning in our arguments that is logical and clear. We use evidence, such as statistics and factual information, when we appeal to logos.\r\n\r\nIn order to develop strong appeals to logos, we have to avoid faulty logic. Faulty logic can be anything from assuming one event caused another to making blanket statements based on little evidence. Logical fallacies should always be avoided. We will explore\u00a0logical fallacies<\/a><\/strong>\u00a0in another section.\r\n\r\nAppeals to logos are an important part of academic writing, but you will\u00a0see them in commercials as well. Although they more commonly use pathos and ethos, advertisers will sometimes use logos\u00a0to sell products. For example, commercials based on saving consumers money, such as car commercials that focus on miles-per-gallon, are appealing to the consumers\u2019 sense of logos.\r\n\r\nAs you work to build logos in your arguments, here are some strategies to keep in mind.\r\n