Technological globalization is speeded in large part by technological diffusion, the spread of technology across borders. In the last two decades, there has been rapid improvement in the spread of technology to peripheral and semi-peripheral nations, and a 2008 World Bank report discusses both the benefits and ongoing challenges of this diffusion. In general, the report found that technological progress and economic growth rates were linked, and that the rise in technological progress has helped improve the situations of many living in absolute poverty (World Bank 2008). The report recognizes that rural and low-tech products such as corn can benefit from new technological innovations, and that, conversely, technologies like mobile banking can aid those whose rural existence consists of low-tech market vending. In addition, technological advances in areas like mobile phones can lead to competition, lowered prices, and concurrent improvements in related areas such as mobile banking and information sharing.
However, the same patterns of social inequality that create a digital divide in the United States also create digital divides within peripheral and semi-peripheral nations. While the growth of technology use among countries has increased dramatically over the past several decades, the spread of technology within countries is significantly slower among peripheral and semi-peripheral nations. In these countries, far fewer people have the training and skills to take advantage of new technology, let alone access it. Technological access tends to be clustered around urban areas and leaves out vast swaths of peripheral-nation citizens. While the diffusion of information technologies has the potential to resolve many global social problems, it is often the population most in need that is most affected by the digital divide. For example, technology to purify water could save many lives, but the villages in peripheral nations most in need of water purification don’t have access to the technology, the funds to purchase it, or the technological comfort level to introduce it as a solution.
The Mighty Cell Phone: How Mobile Phones Are Impacting Sub-Saharan Africa
Many of Africa’s poorest countries suffer from a marked lack of infrastructure including poor roads, limited electricity, and minimal access to education and telephones. But while landline use has not changed appreciably during the past ten years, there’s been a fivefold increase in mobile phone access; more than a third of people in Sub-Saharan Africa have the ability to access a mobile phone (Katine 2010). Even more can use a “village phone”—through a shared-phone program created by the Grameen Foundation. With access to mobile phone technology, a host of benefits become available that have the potential to change the dynamics in these poorest nations. Sometimes that change is as simple as being able to make a phone call to neighboring market towns. By finding out which markets have vendors interested in their goods, fishers and farmers can ensure they travel to the market that will serve them best and avoid a wasted trip. Others can use mobile phones and some of the emerging money-sending systems to securely send money to a family member or business partner elsewhere (Katine 2010).
These shared-phone programs are often funded by businesses like Germany’s Vodafone or Britain’s Masbabi, which hope to gain market share in the region. Phone giant Nokia points out that there are 4 billion mobile phone users worldwide—that’s more than twice as many people as have bank accounts—meaning there is ripe opportunity to connect banking companies with people who need their services (ITU Telecom 2009). Not all access is corporate-based, however. Other programs are funded by business organizations that seek to help peripheral nations with tools for innovation and entrepreneurship.
But this wave of innovation and potential business comes with costs. There is, certainly, the risk of cultural imperialism, and the assumption that core nations (and core-nation multinationals) know what is best for those struggling in the world’s poorest communities. Whether well intentioned or not, the vision of a continent of Africans successfully chatting on their iPhone may not be ideal. Like all aspects of global inequity, access to technology in Africa requires more than just foreign investment. There must be a concerted effort to ensure the benefits of technology get to where they are needed most.
Think It Over
- Do you believe that technology has indeed flattened the world in terms of providing opportunity? Why, or why not? Give examples to support your reason.
1. When Japanese scientists develop a new vaccine for swine flu and offer that technology to U.S. pharmaceutical companies, __________ has taken place.
- media globalization
- technological diffusion
- planned obsolescence
- media globalization:
- the worldwide integration of media through the cross-cultural exchange of ideas
- technological diffusion:
- the spread of technology across borders
- technological globalization:
- the cross-cultural development and exchange of technology
Self-Check: Media and Technology in Society
You’ll have more success on the Self-Check, if you’ve completed the three Readings in this section.