Introduction to Module 8

Woman with laptop and arrows emanating from herOverview

In this module, we focus on informative and persuasive presentations, two of the most common speech types used today. First, we discuss the characteristics and methods of informing, as well as the major elements in process speeches and expository speeches. Then, we hone in on the challenges of effective persuasive speaking: how to phrase your speech goals as a proposition, and the heightened role of logos, ethos, and pathos in such messages. We close with an explanation of different persuasive speech patterns you can use to arrange your ideas when attempting to convince audiences to agree with your proposition or incite them to act.

Learning Objectives

  1. Understand the characteristics of informative speaking
  2. Recognize two of the most common informative speech patterns
  3. Understand the major elements of process and expository speeches
  4. Understand three types of persuasive speaking goals/propositions
  5. Recognize several common fallacies to avoid when developing arguments
  6. Organize persuasive speeches using an appropriate pattern
  7. Evaluate persuasive messages from others.



Chapter 11 from Communication in the Real World: An Introduction to Communication Studies

Discussion Question 8

Instructions: Please post your answer to this question, using this link. Do not use attachments. Please write in complete sentences. Be sure to edit, spell check and answer all parts of the question with details, explanations, and examples highlighting the course material and your own insights. Remember – this is your chance to show that you have read, understand, and can apply the course material. Your answer should be at least 200 words in length.

DQ 8: Using your local newspaper as a source, find a letter to the editor that takes a strong point of view on a controversial subject. Identify the reasons and evidence presented on this topic. What types of arguments do you notice? Does the writer commit any common fallacies?


Take the module 8 quiz. The quiz covers chapter 11 of your textbook. There are 10 multiple choice and 10  true and false questions based on your assigned text readings. You will have 45 minutes to complete the quiz, and you may take the quiz twice. The higher of your two scores will be recorded as your grade.