{"id":101,"date":"2017-08-07T15:57:01","date_gmt":"2017-08-07T15:57:01","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/?post_type=chapter&p=101"},"modified":"2017-08-07T15:57:01","modified_gmt":"2017-08-07T15:57:01","slug":"globalization-and-principles-of-management","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/chapter\/globalization-and-principles-of-management\/","title":{"raw":"Globalization and Principles of Management","rendered":"Globalization and Principles of Management"},"content":{"raw":"
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Learning Objectives<\/h3>\r\n
    \r\n \t
  1. Why might global trends influence management principles?<\/li>\r\n \t
  2. What is the GLOBE project, and why is it relevant to management?<\/li>\r\n \t
  3. What is a cultural dimension, and how do cultural dimensions affect business dealings and management decisions?<\/li>\r\n<\/ol>\r\n<\/div>\r\n
    \r\n

    Globalization and Cross-Cultural Lessons<\/h2>\r\nDespite the growing importance of global business,\u00a0<\/span>Fortune<\/em>\u00a0<\/span>500 companies have reported a shortage of global managers with the necessary skills.2008 Global Relocation Trends Survey report.\u00a0<\/span>\u00a0<\/span>Some experts have argued that most U.S. companies are not positioned to implement global strategies due to a lack of global leadership capabilities.\r\n\r\nIt\u2019s easy to understand the problem: communicating and working with people from different countries can be a challenge\u2014not just because of language issues but also because of different cultural norms. For example, in the United States, we tend to be direct in our communication. If you ask a U.S. manager a question, you\u2019ll tend to get a direct answer. In other cultures, particularly in southern Europe and Japan, the answer to a question begins with background and context\u2014not the bottom line\u2014so that the listener will understand how the person arrived at the conclusion. Similarly, in some cultures, it is considered rude to deliver bad news or say \u201cno\u201d to a request\u2014instead, the speaker would give a noncommittal answer like \u201cwe\u2019ll see\u201d or \u201cwe\u2019ll try.\u201d\r\n\r\nCountry-by-country differences are so prevalent that a worldwide team of scholars proposed to create and validate a theory of the relationship between culture and societal, organizational, and leadership effectiveness. Called the GLOBE Project, it included 170 researchers working together for 10 years to collect and analyze data on cultural values and practices and leadership attributes from more than 17,000 managers in 62 societal cultures. In its 2006 report, GLOBE identified the following nine dimensions of culture.\r\n
    \r\n

    Performance Orientation<\/h2>\r\nShould you reward people for performance improvement and excellence? In countries like the United States and Singapore, the answer is yes. Organizations in these countries use employee training and development to help people improve their skills and performance. In countries like Russia and Greece, however, family and background count for more than performance.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n \r\n
    \r\n

    Uncertainty Avoidance<\/h2>\r\nLife often brings unpredictable events, and with them anxiety.\u00a0<\/span>Uncertainty avoidance<\/span><\/span>\u00a0<\/span>reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty. Should you establish rules, procedures, and social norms to help your employees deal with uncertainty? In countries where uncertainty avoidance is high, like Brazil and Switzerland, the answer is yes. People in such societies want strict rules, laws, and policies to eliminate or control the unexpected. Employees in these countries tend to seek order, consistency, and structure. Countries with low uncertainty avoidance, in contrast, are less rule-oriented. They tolerate a variety of opinions and are open to change and taking risks. Countries with low uncertainty avoidance include Hong Kong and Malaysia.\r\n\r\n<\/div>\r\n
    \r\n

    Assertiveness<\/h2>\r\nHow assertive, confrontational, or aggressive should you be in relationships with others? In highly assertive countries like the United States and Austria, competition between individuals and groups is encouraged. Managers may set up incentives that reward the best idea, even it it\u2019s contrary to established practices. People in less assertive countries, like Sweden and New Zealand, prefer harmony in relationships and emphasize loyalty and solidarity.\r\n\r\n<\/div>\r\n
    \r\n

    Power Distance<\/h2>\r\nPower distance<\/span><\/span>\u00a0<\/span>reflects the extent to which the less powerful members of institutions and organizations expect and accept that power is distributed unequally. Should you distribute decision-making power equally among the group? In high-power-distance countries like Thailand, Brazil, and France, the answer is no. People in these societies expect unequal power distribution and greater stratification, whether that stratification is economic, social, or political. People in positions of authority in these countries expect (and receive) obedience. Decision making is hierarchical with limited participation and communication. Australia, in contrast, has a power distance rating that is much lower than the world average. The Australian view reinforces cooperative interaction across power levels and stresses equality and opportunity for everyone.\r\n\r\n<\/div>\r\n
    \r\n

    Gender Egalitarianism<\/h2>\r\nShould you promote men rather than women? Counties with low gender egalitarianism are male dominated. Men hold positions of power to a much greater extent in low-gender-egalitarianism countries like Egypt and South Korea. Companies operating in more gender-egalitarian countries such as the Nordic countries, Germany, and the Netherlands encourage tolerance for diversity of ideas and roles regardless of gender.\r\n\r\n<\/div>\r\n
    \r\n

    Institutional Collectivism<\/h2>\r\nInstitutional collectivism<\/span><\/span>\u00a0<\/span>refers to the extent to which people act predominantly as a member of a lifelong group or organization. Should you reward groups rather than individuals? In countries with high institutional collectivism such as Sweden, the answer is yes. Countries with low institutional collectivism, such as in the United States, emphasize individual achievement and rewards.\r\n\r\n<\/div>\r\n
    \r\n

    Humane Orientation<\/h2>\r\nShould you reward people for being fair, altruistic, generous, and kind to others? In countries such as Malaysia, this practice is more prevalent and encouraged than in low-humane-orientation countries such as Germany.\r\n\r\n<\/div>\r\n
    \r\n

    Future Orientation<\/h2>\r\nWill your employees favor activities that involve planning and investing in the future for long-term payoff? Or do they want to see short-term results?\u00a0<\/span>Future orientation<\/span><\/span>\u00a0<\/span>is defined as one\u2019s expectations and the degree to which one is thoughtful about the future. It is a multifaceted concept that includes planning, realism, and a sense of control. Companies in countries with high future orientation, such as China and Singapore, will have a longer-term planning horizon, and they will be more systematic about planning. Corporations in countries that are the least future-oriented, such as Argentina and Russia, will be more opportunistic and less systematic. At the same time, they\u2019ll be less risk averse.\r\n\r\n<\/div>\r\n
    \r\n

    Global Ventures Gone Awry<\/h2>\r\nWhen Corning proposed a joint venture with a Mexican glass manufacturer, Vitro, the match seemed made in heaven. But just two years later, the venture was terminated. What happened? Cultural clashes eroded what could have been a lucrative partnership. To start, American managers were continually frustrated with what they perceived to be slow decision making by Mexican managers. Mexico ranks higher on the power distance dimension than the United States\u2014company structures are hierarchical, and decisions are made only by top managers. Loyalty to these managers is a high priority in Mexico, and trying to work around them is a big taboo. Mexicans also have a less urgent approach to time. They see time as more abundant than their U.S. counterparts. As a result, Mexicans thought that Americans wanted to move too fast on decisions, and they perceived American directness in communication as aggressive.\r\n
    \r\n

    Managing Across Borders<\/h3>\r\nLines on the Map Miss the Real Story\r\n\r\nDiversity is deeper than variations between countries. Sometimes those differences appear in different regions of the same country. For example, some parts of Mexico don\u2019t use Spanish as the primary language. Wal-Mart\u2019s Mexico\u2019s Juchitan store, therefore, conducts business in the local Zapotec tongue, encourages female employees to wear traditional Zapotec skirts, and does the morning company cheer in Zapotec.\r\n\r\nTalent Abroad\r\n\r\nWith so much variation across countries, it\u2019s no surprise that countries vary in level of talent and the supply of managerial, skilled, and unskilled labor. Companies shouldn\u2019t assume that emerging market countries offer inferior labor pools. GM, for instance, found that 50% of its assembly-line workers in India have college degrees\u2014a ratio much higher than in other countries.\r\n\r\nLocal Solutions by People Who Understand Local Needs\r\n\r\nNokia uses local designers to create country-specific handset models. The models designed in India for Indians are dust resistant and have a built-in flashlight. The models designed in China for the Chinese have a touch screen, stylus, and Chinese character recognition. Local designers are more likely to understand the needs of the local population than headquarters-located designers do.\r\n
    \r\n\r\nStrategies in emerging markets conference, held by the MIT Center for Transportation and Logistics (CTL) on March 7, 2007, Cambridge, MA.\r\n\r\n<\/div>\r\n<\/div>\r\n
    \r\n

    Key Takeaway<\/h3>\r\nBecause the business environment increasingly depends on collaboration across regional and national borders, a successful global manager needs to be culturally sensitive and have an understanding for how business is done in different cultures. In some countries, loyalty to the group is key. Other countries celebrate mavericks and rule breakers if they can get things done. Knowing how best to communicate with your coworkers and employees\u2014whether to be direct or indirect, whether to follow strict protocol or be more causal, whom to involve in decisions\u2014are all important considerations.\r\n\r\n<\/div>\r\n
    \r\n

    Management Principles is licensed under CC-BY-NC-SA<\/h3>\r\n<\/div>\r\n<\/div>","rendered":"
    \n
    \n

    Learning Objectives<\/h3>\n
      \n
    1. Why might global trends influence management principles?<\/li>\n
    2. What is the GLOBE project, and why is it relevant to management?<\/li>\n
    3. What is a cultural dimension, and how do cultural dimensions affect business dealings and management decisions?<\/li>\n<\/ol>\n<\/div>\n
      \n

      Globalization and Cross-Cultural Lessons<\/h2>\n

      Despite the growing importance of global business,\u00a0<\/span>Fortune<\/em>\u00a0<\/span>500 companies have reported a shortage of global managers with the necessary skills.2008 Global Relocation Trends Survey report.\u00a0<\/span>\u00a0<\/span>Some experts have argued that most U.S. companies are not positioned to implement global strategies due to a lack of global leadership capabilities.<\/p>\n

      It\u2019s easy to understand the problem: communicating and working with people from different countries can be a challenge\u2014not just because of language issues but also because of different cultural norms. For example, in the United States, we tend to be direct in our communication. If you ask a U.S. manager a question, you\u2019ll tend to get a direct answer. In other cultures, particularly in southern Europe and Japan, the answer to a question begins with background and context\u2014not the bottom line\u2014so that the listener will understand how the person arrived at the conclusion. Similarly, in some cultures, it is considered rude to deliver bad news or say \u201cno\u201d to a request\u2014instead, the speaker would give a noncommittal answer like \u201cwe\u2019ll see\u201d or \u201cwe\u2019ll try.\u201d<\/p>\n

      Country-by-country differences are so prevalent that a worldwide team of scholars proposed to create and validate a theory of the relationship between culture and societal, organizational, and leadership effectiveness. Called the GLOBE Project, it included 170 researchers working together for 10 years to collect and analyze data on cultural values and practices and leadership attributes from more than 17,000 managers in 62 societal cultures. In its 2006 report, GLOBE identified the following nine dimensions of culture.<\/p>\n

      \n

      Performance Orientation<\/h2>\n

      Should you reward people for performance improvement and excellence? In countries like the United States and Singapore, the answer is yes. Organizations in these countries use employee training and development to help people improve their skills and performance. In countries like Russia and Greece, however, family and background count for more than performance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

       <\/p>\n

      \n

      Uncertainty Avoidance<\/h2>\n

      Life often brings unpredictable events, and with them anxiety.\u00a0<\/span>Uncertainty avoidance<\/span><\/span>\u00a0<\/span>reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty. Should you establish rules, procedures, and social norms to help your employees deal with uncertainty? In countries where uncertainty avoidance is high, like Brazil and Switzerland, the answer is yes. People in such societies want strict rules, laws, and policies to eliminate or control the unexpected. Employees in these countries tend to seek order, consistency, and structure. Countries with low uncertainty avoidance, in contrast, are less rule-oriented. They tolerate a variety of opinions and are open to change and taking risks. Countries with low uncertainty avoidance include Hong Kong and Malaysia.<\/p>\n<\/div>\n

      \n

      Assertiveness<\/h2>\n

      How assertive, confrontational, or aggressive should you be in relationships with others? In highly assertive countries like the United States and Austria, competition between individuals and groups is encouraged. Managers may set up incentives that reward the best idea, even it it\u2019s contrary to established practices. People in less assertive countries, like Sweden and New Zealand, prefer harmony in relationships and emphasize loyalty and solidarity.<\/p>\n<\/div>\n

      \n

      Power Distance<\/h2>\n

      Power distance<\/span><\/span>\u00a0<\/span>reflects the extent to which the less powerful members of institutions and organizations expect and accept that power is distributed unequally. Should you distribute decision-making power equally among the group? In high-power-distance countries like Thailand, Brazil, and France, the answer is no. People in these societies expect unequal power distribution and greater stratification, whether that stratification is economic, social, or political. People in positions of authority in these countries expect (and receive) obedience. Decision making is hierarchical with limited participation and communication. Australia, in contrast, has a power distance rating that is much lower than the world average. The Australian view reinforces cooperative interaction across power levels and stresses equality and opportunity for everyone.<\/p>\n<\/div>\n

      \n

      Gender Egalitarianism<\/h2>\n

      Should you promote men rather than women? Counties with low gender egalitarianism are male dominated. Men hold positions of power to a much greater extent in low-gender-egalitarianism countries like Egypt and South Korea. Companies operating in more gender-egalitarian countries such as the Nordic countries, Germany, and the Netherlands encourage tolerance for diversity of ideas and roles regardless of gender.<\/p>\n<\/div>\n

      \n

      Institutional Collectivism<\/h2>\n

      Institutional collectivism<\/span><\/span>\u00a0<\/span>refers to the extent to which people act predominantly as a member of a lifelong group or organization. Should you reward groups rather than individuals? In countries with high institutional collectivism such as Sweden, the answer is yes. Countries with low institutional collectivism, such as in the United States, emphasize individual achievement and rewards.<\/p>\n<\/div>\n

      \n

      Humane Orientation<\/h2>\n

      Should you reward people for being fair, altruistic, generous, and kind to others? In countries such as Malaysia, this practice is more prevalent and encouraged than in low-humane-orientation countries such as Germany.<\/p>\n<\/div>\n

      \n

      Future Orientation<\/h2>\n

      Will your employees favor activities that involve planning and investing in the future for long-term payoff? Or do they want to see short-term results?\u00a0<\/span>Future orientation<\/span><\/span>\u00a0<\/span>is defined as one\u2019s expectations and the degree to which one is thoughtful about the future. It is a multifaceted concept that includes planning, realism, and a sense of control. Companies in countries with high future orientation, such as China and Singapore, will have a longer-term planning horizon, and they will be more systematic about planning. Corporations in countries that are the least future-oriented, such as Argentina and Russia, will be more opportunistic and less systematic. At the same time, they\u2019ll be less risk averse.<\/p>\n<\/div>\n

      \n

      Global Ventures Gone Awry<\/h2>\n

      When Corning proposed a joint venture with a Mexican glass manufacturer, Vitro, the match seemed made in heaven. But just two years later, the venture was terminated. What happened? Cultural clashes eroded what could have been a lucrative partnership. To start, American managers were continually frustrated with what they perceived to be slow decision making by Mexican managers. Mexico ranks higher on the power distance dimension than the United States\u2014company structures are hierarchical, and decisions are made only by top managers. Loyalty to these managers is a high priority in Mexico, and trying to work around them is a big taboo. Mexicans also have a less urgent approach to time. They see time as more abundant than their U.S. counterparts. As a result, Mexicans thought that Americans wanted to move too fast on decisions, and they perceived American directness in communication as aggressive.<\/p>\n

      \n

      Managing Across Borders<\/h3>\n

      Lines on the Map Miss the Real Story<\/p>\n

      Diversity is deeper than variations between countries. Sometimes those differences appear in different regions of the same country. For example, some parts of Mexico don\u2019t use Spanish as the primary language. Wal-Mart\u2019s Mexico\u2019s Juchitan store, therefore, conducts business in the local Zapotec tongue, encourages female employees to wear traditional Zapotec skirts, and does the morning company cheer in Zapotec.<\/p>\n

      Talent Abroad<\/p>\n

      With so much variation across countries, it\u2019s no surprise that countries vary in level of talent and the supply of managerial, skilled, and unskilled labor. Companies shouldn\u2019t assume that emerging market countries offer inferior labor pools. GM, for instance, found that 50% of its assembly-line workers in India have college degrees\u2014a ratio much higher than in other countries.<\/p>\n

      Local Solutions by People Who Understand Local Needs<\/p>\n

      Nokia uses local designers to create country-specific handset models. The models designed in India for Indians are dust resistant and have a built-in flashlight. The models designed in China for the Chinese have a touch screen, stylus, and Chinese character recognition. Local designers are more likely to understand the needs of the local population than headquarters-located designers do.<\/p>\n

      \n

      Strategies in emerging markets conference, held by the MIT Center for Transportation and Logistics (CTL) on March 7, 2007, Cambridge, MA.<\/p>\n<\/div>\n<\/div>\n

      \n

      Key Takeaway<\/h3>\n

      Because the business environment increasingly depends on collaboration across regional and national borders, a successful global manager needs to be culturally sensitive and have an understanding for how business is done in different cultures. In some countries, loyalty to the group is key. Other countries celebrate mavericks and rule breakers if they can get things done. Knowing how best to communicate with your coworkers and employees\u2014whether to be direct or indirect, whether to follow strict protocol or be more causal, whom to involve in decisions\u2014are all important considerations.<\/p>\n<\/div>\n

      \n

      Management Principles is licensed under CC-BY-NC-SA<\/h3>\n<\/div>\n<\/div>\n\n\t\t\t
      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
      CC licensed content, Shared previously<\/div>