{"id":190,"date":"2017-08-07T17:27:42","date_gmt":"2017-08-07T17:27:42","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/?post_type=chapter&#038;p=190"},"modified":"2017-08-07T17:27:42","modified_gmt":"2017-08-07T17:27:42","slug":"decision-making-in-groups","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/chapter\/decision-making-in-groups\/","title":{"raw":"Decision Making in Groups","rendered":"Decision Making in Groups"},"content":{"raw":"<div class=\"im_section\">\r\n<div class=\"im_learning_objectives im_editable im_block\">\r\n<h3 id=\"anonymous_element_9\" class=\"im_title\">Learning Objectives<\/h3>\r\n<ol class=\"im_orderedlist\">\r\n \t<li>Understand the pros and cons of individual and group decision making.<\/li>\r\n \t<li>Learn to recognize the signs of groupthink.<\/li>\r\n \t<li>Recognize different tools and techniques for making better decisions.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_10\" class=\"im_title im_editable im_block\">When It Comes to Decision Making, Are Two Heads Better Than One?<\/h2>\r\nWhen it comes to decision making, are two heads better than one? The answer to this question depends on several factors. Group decision making has the advantages of drawing from the experiences and perspectives of a larger number of individuals. Hence, they have the potential to be more creative and lead to a more effective decision. In fact, groups may sometimes achieve results beyond what they could have done as individuals. Groups also make the task more enjoyable for members in question. Finally, when the decision is made by a group rather than a single individual, implementation of the decision will be easier because group members will be invested in the decision. If the group is diverse, better decisions may be made because different group members may have different ideas based on their background and experiences. Research shows that for top management teams, groups that debate issues and that are diverse make decisions that are more comprehensive and better for the bottom line in terms of profitability and sales.\r\n\r\nDespite its popularity within organizations, group decision making suffers from a number of disadvantages. We know that groups rarely outperform their best member. While groups have the potential to arrive at an effective decision, they often suffer from process losses. For example, groups may suffer from coordination problems. Anyone who has worked with a team of individuals on a project can attest to the difficulty of coordinating members\u2019 work or even coordinating everyone\u2019s presence in a team meeting. Furthermore, groups can suffer from<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">social loafing<\/span><\/span>, or the tendency of some members to put forth less effort while working within a group. Groups may also suffer from<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">groupthink<\/span><\/span>, the tendency to avoid critical evaluation of ideas the group favors. Finally, group decision making takes a longer time compared with individual decision making, given that all members need to discuss their thoughts regarding different alternatives.\r\n\r\nThus, whether an individual or a group decision is preferable will depend on the specifics of the situation. For example, if there is an emergency and a decision needs to be made quickly, individual decision making might be preferred. Individual decision making may also be appropriate if the individual in question has all the information needed to make the decision and if implementation problems are not expected. However, if one person does not have all the information and skills needed to make the decision, if implementing the decision will be difficult without the involvement of those who will be affected by the decision, and if time urgency is more modest, then decision making by a group may be more effective.\r\n<div class=\"im_figure im_large im_editable im_block\">\r\n\r\n<span class=\"im_title-prefix\">Figure 11.14<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>Advantages and Disadvantages of Different Levels of Decision Making\r\n\r\n<a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_15\/d1309632e072fd8ed1711b2dc72caa4c.jpg\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_d1309632e072fd8ed1711b2dc72caa4c.jpg#fixme\" alt=\"\" \/><\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_11\" class=\"im_title im_editable im_block\">Groupthink<\/h2>\r\nHave you ever been in a decision-making group that you felt was heading in the wrong direction, but you didn\u2019t speak up and say so? If so, you have already been a victim of groupthink. Groupthink is a group pressure phenomenon that increases the risk of the group making flawed decisions by leading to reduced mental efficiency, reality testing, and moral judgment. Groupthink is characterized by eight symptoms that include:\r\n<ol class=\"im_orderedlist im_editable im_block\">\r\n \t<li><em class=\"im_emphasis\">Illusion of invulnerability<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>shared by most or all of the group members that creates excessive optimism and encourages them to take extreme risks.<\/li>\r\n \t<li><em class=\"im_emphasis\">Collective rationalizations<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>where members downplay negative information or warnings that might cause them to reconsider their assumptions.<\/li>\r\n \t<li><em class=\"im_emphasis\">An unquestioned belief in the group\u2019s inherent morality<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>that may incline members to ignore ethical or moral consequences of their actions.<\/li>\r\n \t<li><em class=\"im_emphasis\">Stereotyped views of out-groups<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>are seen when groups discount rivals\u2019 abilities to make effective responses.<\/li>\r\n \t<li><em class=\"im_emphasis\">Direct pressure<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>on any member who expresses strong arguments against any of the group\u2019s stereotypes, illusions, or commitments.<\/li>\r\n \t<li><em class=\"im_emphasis\">Self-censorship<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>when members of the group minimize their own doubts and counterarguments.<\/li>\r\n \t<li><em class=\"im_emphasis\">Illusions of unanimity<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>based on self-censorship and direct pressure on the group; the lack of dissent is viewed as unanimity.<\/li>\r\n \t<li><em class=\"im_emphasis\">The emergence of self-appointed mindguards<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>where one or more members protect the group from information that runs counter to the group\u2019s assumptions and course of action.<\/li>\r\n<\/ol>\r\n<div class=\"im_figure im_medium im_editable im_block\">\r\n\r\n<span class=\"im_title-prefix\">Figure 11.15<\/span>\r\n\r\n<a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_15\/768835c64e81a8c716d826c6d28ef9d3.jpg\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_768835c64e81a8c716d826c6d28ef9d3.jpg#fixme\" alt=\"\" \/><\/a>\r\n\r\nAvoiding groupthink can be a matter of life or death. In January 1986, the space shuttle<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Challenger<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>exploded 73 seconds after liftoff, killing all seven astronauts aboard. The decision to launch<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Challenger<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>that day, despite problems with mechanical components of the vehicle and unfavorable weather conditions, is cited as an example of groupthink.\r\n<div class=\"im_copyright\">\r\n\r\n<em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Challenger_flight_51-l_crew.jpg\">http:\/\/en.wikipedia.org\/wiki\/Image:Challenger_flight_51-l_crew.jpg<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\nWhile research on groupthink has not confirmed all of the theory, groups do tend to suffer from symptoms of groupthink when they are large and when the group is cohesive because the members like each other. The assumption is that the more frequently a group displays one or more of the eight symptoms, the worse the quality of their decisions will be.\r\n\r\nHowever, if your group is cohesive, it is not necessarily doomed to engage in groupthink.\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_12\" class=\"im_title im_editable im_block\">Recommendations for Avoiding Groupthink<\/h2>\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_13\" class=\"im_title im_editable im_block\">Groups Should:<\/h2>\r\n<ul class=\"im_itemizedlist im_editable im_block\">\r\n \t<li>Discuss the symptoms of groupthink and how to avoid them.<\/li>\r\n \t<li>Assign a rotating devil\u2019s advocate to every meeting.<\/li>\r\n \t<li>Invite experts or qualified colleagues who are not part of the core decision-making group to attend meetings, and get reactions from outsiders on a regular basis and share these with the group.<\/li>\r\n \t<li>Encourage a culture of difference where different ideas are valued.<\/li>\r\n \t<li>Debate the ethical implications of the decisions and potential solutions being considered.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_14\" class=\"im_title im_editable im_block\">Individuals Should:<\/h2>\r\n<ul class=\"im_itemizedlist im_editable im_block\">\r\n \t<li>Monitor their own behavior for signs of groupthink and modify behavior if needed.<\/li>\r\n \t<li>Check themselves for self-censorship.<\/li>\r\n \t<li>Carefully avoid mindguard behaviors.<\/li>\r\n \t<li>Avoid putting pressure on other group members to conform.<\/li>\r\n \t<li>Remind members of the ground rules for avoiding groupthink if they get off track.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_15\" class=\"im_title im_editable im_block\">Group Leaders Should:<\/h2>\r\n<ul class=\"im_itemizedlist im_editable im_block\">\r\n \t<li>Break the group into two subgroups from time to time.<\/li>\r\n \t<li>Have more than one group work on the same problem if time and resources allow it. This makes sense for highly critical decisions.<\/li>\r\n \t<li>Remain impartial and refrain from stating preferences at the outset of decisions.<\/li>\r\n \t<li>Set a tone of encouraging critical evaluations throughout deliberations.<\/li>\r\n \t<li>Create an anonymous feedback channel where all group members can contribute to if desired.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_16\" class=\"im_title im_editable im_block\">Tools and Techniques for Making Better Decisions<\/h2>\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Nominal Group Technique<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>(NGT) was developed to help with group decision making by ensuring that all members participate fully. NGT is not a technique to be used at all meetings routinely. Rather, it is used to structure group meetings when members are grappling with problem solving or idea generation. It follows four steps. First, each member of the group engages in a period of independently and silently writing down ideas. Second, the group goes in order around the room to gather all the ideas that were generated. This goes on until all the ideas are shared. Third, a discussion takes place around each idea and members ask for and give clarification and make evaluative statements. Finally, individuals vote for their favorite ideas by using either ranking or rating techniques. Following the four-step NGT helps to ensure that all members participate fully and avoids group decision-making problems such as groupthink.\r\n\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Delphi Technique<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is unique because it is a group process using written responses to a series of questionnaires instead of physically bringing individuals together to make a decision. The first questionnaire asks individuals to respond to a broad question, such as stating the problem, outlining objectives, or proposing solutions. Each subsequent questionnaire is built from the information gathered in the previous one. The process ends when the group reaches a consensus. Facilitators can decide whether to keep responses anonymous. This process is often used to generate best practices from experts. For example, Purdue University professor Michael Campion used this process when he was editor of the research journal<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Personnel Psychology<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>and wanted to determine the qualities that distinguished a good research article. Using the Delphi Technique, he was able to gather responses from hundreds of top researchers from around the world without ever having to leave his office and distill them into a checklist of criteria that he could use to evaluate articles submitted to the journal.\r\n\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Majority rule<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>refers to a decision-making rule where each member of the group is given a single vote, and the option that receives the greatest number of votes is selected. This technique has remained popular, perhaps because of its simplicity, speed, ease of use, and representational fairness. Research also supports majority rule as an effective decision-making technique. However, those who did not vote in favor of the decision will be less likely to support it.\r\n\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Consensus<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is another decision-making rule that groups may use when the goal is to gain support for an idea or plan of action. While consensus tends to take longer in the first place, it may make sense when support is needed to enact the plan. The process works by discussing the issues, generating a proposal, calling for consensus, and discussing any concerns. If concerns still exist, the proposal is modified to accommodate them. These steps are repeated until consensus is reached. Thus, this decision-making rule is inclusive, participatory, cooperative, and democratic. Research shows that consensus can lead to better accuracy,<span class=\"Apple-converted-space\">\u00a0<\/span>and it helps members feel greater satisfaction with decisions<span class=\"Apple-converted-space\">\u00a0<\/span>and to have greater acceptance. However, groups take longer with this approach and groups that cannot reach consensus become frustrated.\r\n\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Group decision support systems<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>(GDSS) are interactive computer-based systems that are able to combine communication and decision technologies to help groups make better decisions. Organizations know that having effective<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">knowledge management systems<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>to share information is important. Research shows that a GDSS can actually improve the output of group collaborative work through higher information sharing. Organizations know that having effective knowledge management systems to share information is important, and their spending reflects this reality. According to a 2002 article, businesses invested $2.7 billion into new systems in 2002 and projections were for this number to double every five years. As the popularity of these systems grows, they risk becoming counterproductive. Humans can only process so many ideas and information at one time. As virtual meetings grow larger, it is reasonable to assume that information overload can occur and good ideas will fall through the cracks, essentially recreating a problem that the GDSS was intended to solve that is to make sure every idea is heard. Another problem is the system possibly becoming too complicated. If the systems evolve to a point of uncomfortable complexity, it has recreated the problem of the bully pulpit and shyness. Those who understand the interface will control the narrative of the discussion, while those who are less savvy will only be along for the ride. Lastly, many of these programs fail to take into account the factor of human psychology. These systems could make employees more reluctant to share information due to lack of control, lack of immediate feedback, the fear of \u201cflaming\u201d or harsher than normal criticism, and the desire to have original information hence more power.\r\n\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Decision trees<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>are diagrams in which answers to yes or no questions lead decision makers to address additional questions until they reach the end of the tree. Decision trees are helpful in avoiding errors such as framing bias.<span class=\"Apple-converted-space\">\u00a0<\/span>Decision trees tend to be helpful in guiding the decision maker to a predetermined alternative and ensuring consistency of decision making\u2014that is, every time certain conditions are present, the decision maker will follow one course of action as opposed to others if the decision is made using a decision tree.\r\n<div class=\"im_figure im_large im_editable im_block\">\r\n\r\n<span class=\"im_title-prefix\">Figure 11.17<\/span>\r\n\r\n<a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_15\/d1aaa4539a31e1be7baa003b77043883.jpg\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_d1aaa4539a31e1be7baa003b77043883.jpg#fixme\" alt=\"\" \/><\/a>\r\n\r\nUsing decision trees can improve investment decisions by optimizing them for maximum payoff. A decision tree consists of three types of nodes. Decision nodes are commonly represented by squares. Chance nodes are represented by circles. End nodes are represented by triangles.\r\n<div class=\"im_copyright\">\r\n\r\n<em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/9\/93\/Investment_decision_Insight.png\">http:\/\/upload.wikimedia.org\/wikipedia\/en\/9\/93\/Investment_decision_Insight.png<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"im_key_takeaways im_editable im_block\">\r\n<h3 id=\"anonymous_element_17\" class=\"im_title\">Key Takeaway<\/h3>\r\nThere are trade-offs between making decisions alone and within a group. Groups have greater diversity of experiences and ideas than individuals, but they also have potential process losses such as groupthink. Groupthink can be avoided by recognizing the eight symptoms discussed. Finally, there are a variety of tools and techniques available for helping to make more effective decisions in groups, including the Nominal Group Technique, Delphi Technique, majority rule, consensus, GDSS, and decision trees. Understanding the link between managing teams and making decisions is an important aspect of a manager\u2019s leading function.\r\n\r\n<\/div>\r\n<h3 id=\"anonymous_element_18\" class=\"im_title\"><\/h3>","rendered":"<div class=\"im_section\">\n<div class=\"im_learning_objectives im_editable im_block\">\n<h3 id=\"anonymous_element_9\" class=\"im_title\">Learning Objectives<\/h3>\n<ol class=\"im_orderedlist\">\n<li>Understand the pros and cons of individual and group decision making.<\/li>\n<li>Learn to recognize the signs of groupthink.<\/li>\n<li>Recognize different tools and techniques for making better decisions.<\/li>\n<\/ol>\n<\/div>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_10\" class=\"im_title im_editable im_block\">When It Comes to Decision Making, Are Two Heads Better Than One?<\/h2>\n<p>When it comes to decision making, are two heads better than one? The answer to this question depends on several factors. Group decision making has the advantages of drawing from the experiences and perspectives of a larger number of individuals. Hence, they have the potential to be more creative and lead to a more effective decision. In fact, groups may sometimes achieve results beyond what they could have done as individuals. Groups also make the task more enjoyable for members in question. Finally, when the decision is made by a group rather than a single individual, implementation of the decision will be easier because group members will be invested in the decision. If the group is diverse, better decisions may be made because different group members may have different ideas based on their background and experiences. Research shows that for top management teams, groups that debate issues and that are diverse make decisions that are more comprehensive and better for the bottom line in terms of profitability and sales.<\/p>\n<p>Despite its popularity within organizations, group decision making suffers from a number of disadvantages. We know that groups rarely outperform their best member. While groups have the potential to arrive at an effective decision, they often suffer from process losses. For example, groups may suffer from coordination problems. Anyone who has worked with a team of individuals on a project can attest to the difficulty of coordinating members\u2019 work or even coordinating everyone\u2019s presence in a team meeting. Furthermore, groups can suffer from<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">social loafing<\/span><\/span>, or the tendency of some members to put forth less effort while working within a group. Groups may also suffer from<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">groupthink<\/span><\/span>, the tendency to avoid critical evaluation of ideas the group favors. Finally, group decision making takes a longer time compared with individual decision making, given that all members need to discuss their thoughts regarding different alternatives.<\/p>\n<p>Thus, whether an individual or a group decision is preferable will depend on the specifics of the situation. For example, if there is an emergency and a decision needs to be made quickly, individual decision making might be preferred. Individual decision making may also be appropriate if the individual in question has all the information needed to make the decision and if implementation problems are not expected. However, if one person does not have all the information and skills needed to make the decision, if implementing the decision will be difficult without the involvement of those who will be affected by the decision, and if time urgency is more modest, then decision making by a group may be more effective.<\/p>\n<div class=\"im_figure im_large im_editable im_block\">\n<p><span class=\"im_title-prefix\">Figure 11.14<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>Advantages and Disadvantages of Different Levels of Decision Making<\/p>\n<p><a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_15\/d1309632e072fd8ed1711b2dc72caa4c.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_d1309632e072fd8ed1711b2dc72caa4c.jpg#fixme\" alt=\"\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_11\" class=\"im_title im_editable im_block\">Groupthink<\/h2>\n<p>Have you ever been in a decision-making group that you felt was heading in the wrong direction, but you didn\u2019t speak up and say so? If so, you have already been a victim of groupthink. Groupthink is a group pressure phenomenon that increases the risk of the group making flawed decisions by leading to reduced mental efficiency, reality testing, and moral judgment. Groupthink is characterized by eight symptoms that include:<\/p>\n<ol class=\"im_orderedlist im_editable im_block\">\n<li><em class=\"im_emphasis\">Illusion of invulnerability<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>shared by most or all of the group members that creates excessive optimism and encourages them to take extreme risks.<\/li>\n<li><em class=\"im_emphasis\">Collective rationalizations<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>where members downplay negative information or warnings that might cause them to reconsider their assumptions.<\/li>\n<li><em class=\"im_emphasis\">An unquestioned belief in the group\u2019s inherent morality<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>that may incline members to ignore ethical or moral consequences of their actions.<\/li>\n<li><em class=\"im_emphasis\">Stereotyped views of out-groups<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>are seen when groups discount rivals\u2019 abilities to make effective responses.<\/li>\n<li><em class=\"im_emphasis\">Direct pressure<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>on any member who expresses strong arguments against any of the group\u2019s stereotypes, illusions, or commitments.<\/li>\n<li><em class=\"im_emphasis\">Self-censorship<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>when members of the group minimize their own doubts and counterarguments.<\/li>\n<li><em class=\"im_emphasis\">Illusions of unanimity<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>based on self-censorship and direct pressure on the group; the lack of dissent is viewed as unanimity.<\/li>\n<li><em class=\"im_emphasis\">The emergence of self-appointed mindguards<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>where one or more members protect the group from information that runs counter to the group\u2019s assumptions and course of action.<\/li>\n<\/ol>\n<div class=\"im_figure im_medium im_editable im_block\">\n<p><span class=\"im_title-prefix\">Figure 11.15<\/span><\/p>\n<p><a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_15\/768835c64e81a8c716d826c6d28ef9d3.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_768835c64e81a8c716d826c6d28ef9d3.jpg#fixme\" alt=\"\" \/><\/a><\/p>\n<p>Avoiding groupthink can be a matter of life or death. In January 1986, the space shuttle<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Challenger<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>exploded 73 seconds after liftoff, killing all seven astronauts aboard. The decision to launch<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Challenger<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>that day, despite problems with mechanical components of the vehicle and unfavorable weather conditions, is cited as an example of groupthink.<\/p>\n<div class=\"im_copyright\">\n<p><em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Challenger_flight_51-l_crew.jpg\">http:\/\/en.wikipedia.org\/wiki\/Image:Challenger_flight_51-l_crew.jpg<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>While research on groupthink has not confirmed all of the theory, groups do tend to suffer from symptoms of groupthink when they are large and when the group is cohesive because the members like each other. The assumption is that the more frequently a group displays one or more of the eight symptoms, the worse the quality of their decisions will be.<\/p>\n<p>However, if your group is cohesive, it is not necessarily doomed to engage in groupthink.<\/p>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_12\" class=\"im_title im_editable im_block\">Recommendations for Avoiding Groupthink<\/h2>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_13\" class=\"im_title im_editable im_block\">Groups Should:<\/h2>\n<ul class=\"im_itemizedlist im_editable im_block\">\n<li>Discuss the symptoms of groupthink and how to avoid them.<\/li>\n<li>Assign a rotating devil\u2019s advocate to every meeting.<\/li>\n<li>Invite experts or qualified colleagues who are not part of the core decision-making group to attend meetings, and get reactions from outsiders on a regular basis and share these with the group.<\/li>\n<li>Encourage a culture of difference where different ideas are valued.<\/li>\n<li>Debate the ethical implications of the decisions and potential solutions being considered.<\/li>\n<\/ul>\n<\/div>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_14\" class=\"im_title im_editable im_block\">Individuals Should:<\/h2>\n<ul class=\"im_itemizedlist im_editable im_block\">\n<li>Monitor their own behavior for signs of groupthink and modify behavior if needed.<\/li>\n<li>Check themselves for self-censorship.<\/li>\n<li>Carefully avoid mindguard behaviors.<\/li>\n<li>Avoid putting pressure on other group members to conform.<\/li>\n<li>Remind members of the ground rules for avoiding groupthink if they get off track.<\/li>\n<\/ul>\n<\/div>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_15\" class=\"im_title im_editable im_block\">Group Leaders Should:<\/h2>\n<ul class=\"im_itemizedlist im_editable im_block\">\n<li>Break the group into two subgroups from time to time.<\/li>\n<li>Have more than one group work on the same problem if time and resources allow it. This makes sense for highly critical decisions.<\/li>\n<li>Remain impartial and refrain from stating preferences at the outset of decisions.<\/li>\n<li>Set a tone of encouraging critical evaluations throughout deliberations.<\/li>\n<li>Create an anonymous feedback channel where all group members can contribute to if desired.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_16\" class=\"im_title im_editable im_block\">Tools and Techniques for Making Better Decisions<\/h2>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Nominal Group Technique<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>(NGT) was developed to help with group decision making by ensuring that all members participate fully. NGT is not a technique to be used at all meetings routinely. Rather, it is used to structure group meetings when members are grappling with problem solving or idea generation. It follows four steps. First, each member of the group engages in a period of independently and silently writing down ideas. Second, the group goes in order around the room to gather all the ideas that were generated. This goes on until all the ideas are shared. Third, a discussion takes place around each idea and members ask for and give clarification and make evaluative statements. Finally, individuals vote for their favorite ideas by using either ranking or rating techniques. Following the four-step NGT helps to ensure that all members participate fully and avoids group decision-making problems such as groupthink.<\/p>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Delphi Technique<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is unique because it is a group process using written responses to a series of questionnaires instead of physically bringing individuals together to make a decision. The first questionnaire asks individuals to respond to a broad question, such as stating the problem, outlining objectives, or proposing solutions. Each subsequent questionnaire is built from the information gathered in the previous one. The process ends when the group reaches a consensus. Facilitators can decide whether to keep responses anonymous. This process is often used to generate best practices from experts. For example, Purdue University professor Michael Campion used this process when he was editor of the research journal<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Personnel Psychology<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>and wanted to determine the qualities that distinguished a good research article. Using the Delphi Technique, he was able to gather responses from hundreds of top researchers from around the world without ever having to leave his office and distill them into a checklist of criteria that he could use to evaluate articles submitted to the journal.<\/p>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Majority rule<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>refers to a decision-making rule where each member of the group is given a single vote, and the option that receives the greatest number of votes is selected. This technique has remained popular, perhaps because of its simplicity, speed, ease of use, and representational fairness. Research also supports majority rule as an effective decision-making technique. However, those who did not vote in favor of the decision will be less likely to support it.<\/p>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Consensus<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is another decision-making rule that groups may use when the goal is to gain support for an idea or plan of action. While consensus tends to take longer in the first place, it may make sense when support is needed to enact the plan. The process works by discussing the issues, generating a proposal, calling for consensus, and discussing any concerns. If concerns still exist, the proposal is modified to accommodate them. These steps are repeated until consensus is reached. Thus, this decision-making rule is inclusive, participatory, cooperative, and democratic. Research shows that consensus can lead to better accuracy,<span class=\"Apple-converted-space\">\u00a0<\/span>and it helps members feel greater satisfaction with decisions<span class=\"Apple-converted-space\">\u00a0<\/span>and to have greater acceptance. However, groups take longer with this approach and groups that cannot reach consensus become frustrated.<\/p>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Group decision support systems<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>(GDSS) are interactive computer-based systems that are able to combine communication and decision technologies to help groups make better decisions. Organizations know that having effective<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">knowledge management systems<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>to share information is important. Research shows that a GDSS can actually improve the output of group collaborative work through higher information sharing. Organizations know that having effective knowledge management systems to share information is important, and their spending reflects this reality. According to a 2002 article, businesses invested $2.7 billion into new systems in 2002 and projections were for this number to double every five years. As the popularity of these systems grows, they risk becoming counterproductive. Humans can only process so many ideas and information at one time. As virtual meetings grow larger, it is reasonable to assume that information overload can occur and good ideas will fall through the cracks, essentially recreating a problem that the GDSS was intended to solve that is to make sure every idea is heard. Another problem is the system possibly becoming too complicated. If the systems evolve to a point of uncomfortable complexity, it has recreated the problem of the bully pulpit and shyness. Those who understand the interface will control the narrative of the discussion, while those who are less savvy will only be along for the ride. Lastly, many of these programs fail to take into account the factor of human psychology. These systems could make employees more reluctant to share information due to lack of control, lack of immediate feedback, the fear of \u201cflaming\u201d or harsher than normal criticism, and the desire to have original information hence more power.<\/p>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Decision trees<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>are diagrams in which answers to yes or no questions lead decision makers to address additional questions until they reach the end of the tree. Decision trees are helpful in avoiding errors such as framing bias.<span class=\"Apple-converted-space\">\u00a0<\/span>Decision trees tend to be helpful in guiding the decision maker to a predetermined alternative and ensuring consistency of decision making\u2014that is, every time certain conditions are present, the decision maker will follow one course of action as opposed to others if the decision is made using a decision tree.<\/p>\n<div class=\"im_figure im_large im_editable im_block\">\n<p><span class=\"im_title-prefix\">Figure 11.17<\/span><\/p>\n<p><a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_15\/d1aaa4539a31e1be7baa003b77043883.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_d1aaa4539a31e1be7baa003b77043883.jpg#fixme\" alt=\"\" \/><\/a><\/p>\n<p>Using decision trees can improve investment decisions by optimizing them for maximum payoff. A decision tree consists of three types of nodes. Decision nodes are commonly represented by squares. Chance nodes are represented by circles. End nodes are represented by triangles.<\/p>\n<div class=\"im_copyright\">\n<p><em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/9\/93\/Investment_decision_Insight.png\">http:\/\/upload.wikimedia.org\/wikipedia\/en\/9\/93\/Investment_decision_Insight.png<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"im_key_takeaways im_editable im_block\">\n<h3 id=\"anonymous_element_17\" class=\"im_title\">Key Takeaway<\/h3>\n<p>There are trade-offs between making decisions alone and within a group. Groups have greater diversity of experiences and ideas than individuals, but they also have potential process losses such as groupthink. Groupthink can be avoided by recognizing the eight symptoms discussed. Finally, there are a variety of tools and techniques available for helping to make more effective decisions in groups, including the Nominal Group Technique, Delphi Technique, majority rule, consensus, GDSS, and decision trees. Understanding the link between managing teams and making decisions is an important aspect of a manager\u2019s leading function.<\/p>\n<\/div>\n<h3 id=\"anonymous_element_18\" class=\"im_title\"><\/h3>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-190\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li><strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/2012books.lardbucket.org\/books\/management-principles-v1.1\/s15-04-decision-making-in-groups.html\">https:\/\/2012books.lardbucket.org\/books\/management-principles-v1.1\/s15-04-decision-making-in-groups.html<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":23590,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"\",\"author\":\"\",\"organization\":\"\",\"url\":\"https:\/\/2012books.lardbucket.org\/books\/management-principles-v1.1\/s15-04-decision-making-in-groups.html\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-190","chapter","type-chapter","status-publish","hentry"],"part":36,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/users\/23590"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/190\/revisions"}],"predecessor-version":[{"id":191,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/190\/revisions\/191"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/parts\/36"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/190\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapter-type?post=190"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/contributor?post=190"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/license?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}