{"id":196,"date":"2017-08-07T17:30:36","date_gmt":"2017-08-07T17:30:36","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/?post_type=chapter&#038;p=196"},"modified":"2017-08-07T17:30:36","modified_gmt":"2017-08-07T17:30:36","slug":"understanding-communication","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/chapter\/understanding-communication\/","title":{"raw":"Understanding Communication","rendered":"Understanding Communication"},"content":{"raw":"<div class=\"im_section\">\r\n<div class=\"im_learning_objectives im_editable im_block\">\r\n<h3 id=\"anonymous_element_9\" class=\"im_title\">Learning Objectives<\/h3>\r\n<ol class=\"im_orderedlist\">\r\n \t<li>Define communication.<\/li>\r\n \t<li>Understand the communication process.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<strong class=\"im_emphasis im_bold\">Communication<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>supports each of a manager\u2019s P-O-L-C functions. The ability to effectively communicate is a necessary condition for successfully planning, organizing, leading, and controlling. Communication is vital to organizations\u2014it\u2019s how we coordinate actions and achieve goals. It is defined in the<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Merriam-Webster\u2019s<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>dictionary as \u201ca process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.\u201d We know that 50%\u201390% of a manager\u2019s time is spent communicating<span class=\"Apple-converted-space\">\u00a0<\/span>and that communication ability is related to a manager\u2019s performance.<span class=\"Apple-converted-space\">\u00a0<\/span>In most work environments, a miscommunication is an annoyance\u2014it can interrupt workflow by causing delays and interpersonal strife. And in some work arenas, like operating rooms and airplane cockpits, communication can be a matter of life and death.\r\n\r\nSo, just how prevalent is the problem of miscommunication in the workplace? You may be surprised to learn that the relationship between miscommunication and negative outcomes is strong. A recent NASA study suggests that deficient interpersonal communication was a causal factor in approximately 70%\u201380% of aviation accidents over a 20-year period.\r\n\r\nPoor communication can also lead to lawsuits. For example, you might think that malpractice suits are filed against doctors based on the outcome of their treatments alone. But a 1997 study of malpractice suits found that a primary influence on whether a doctor is sued is that doctor\u2019s communication style. While the combination of a bad outcome and patient unhappiness can quickly lead to litigation, a warm, personal communication style leads to greater patient satisfaction. And satisfied patients are less likely to sue.<span class=\"im_footnote\">Communications skills cut malpractice risk\u2014study reveals most important reason that patients decide to file malpractice suits is because of poor communication by physicians and not medical errors. (1997, October).<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">USA Today<\/em>.<\/span>\r\n<div class=\"im_figure im_large im_editable im_block\">\r\n\r\n<span class=\"im_title-prefix\">Figure 12.4<\/span>\r\n\r\n<a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/61a57b03efe385c5aaae1306ba2adf19.jpg\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_61a57b03efe385c5aaae1306ba2adf19.jpg#fixme\" alt=\"\" \/><\/a>\r\n\r\nSuccess on complicated missions at NASA depends on strong communication.\r\n<div class=\"im_copyright\">\r\n\r\n<em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Orion_briefing_model.jpg\">http:\/\/en.wikipedia.org\/wiki\/Image:Orion_briefing_model.jpg<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n\r\nFor leaders and organizations, poor communication costs money and wastes time. One study found that 14% of each workweek is wasted on poor communication.<span class=\"im_footnote\">Armour, S. (1998, September 30). Failure to Communicate Costly for Companies.<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">USA Today<\/em>, 1A.<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>In contrast, effective communication is an asset for organizations and individuals alike. Effective communication skills, for example, are an asset for job seekers. A recent study of recruiters at 85 business schools ranked communication and interpersonal skills as the highest skills they were looking for, with 89% of the recruiters saying they were important. Good communication can also help a company retain its star employees. Surveys find that when employees think their organizations do a good job of keeping them informed about matters that affect them and they have ready access to the information they need to do their jobs, they are more satisfied with their employers.<span class=\"Apple-converted-space\">\u00a0<\/span>So, can good communication increase a company\u2019s market value? The answer seems to be yes. \u201cWhen you foster ongoing communications internally, you will have more satisfied employees who will be better equipped to effectively communicate with your customers,\u201d says Susan Meisinger, President\/CEO of the Society for Human Resource Management, citing research findings that for organizations that are able to improve their communication integrity, their market value increases by as much as 7.1%.<span class=\"Apple-converted-space\">\u00a0<\/span>We will explore the definition and benefits of effective communication in our next section.\r\n<div class=\"im_section\">\r\n<h2 id=\"anonymous_element_10\" class=\"im_title im_editable im_block\">The Communication Process<\/h2>\r\n<div class=\"im_figure im_small im_editable im_block\">\r\n\r\n<span class=\"im_title-prefix\">Figure 12.5<\/span>\r\n\r\n<a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/4a3728ee1dde630e5e8cd4d261e84f76.jpg\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/4a3728ee1dde630e5e8cd4d261e84f76.jpg#fixme\" alt=\"\" \/><\/a>\r\n\r\nLee Iacocca, past president and CEO of Chrysler until his retirement in 1992, said, \u201cYou can have brilliant ideas, but if you can\u2019t get them across, your ideas won\u2019t get you anywhere.\u201d\r\n<div class=\"im_copyright\">\r\n\r\n<em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/en.wikipedia.org\/wiki\/Lee_Iacocca\">http:\/\/en.wikipedia.org\/wiki\/Lee_Iacocca<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\nCommunication fulfills three main functions within an organization: (1) transmitting information, (2) coordinating effort, and (3) sharing emotions and feelings. All these functions are vital to a successful organization. Transmitting information is vital to an organization\u2019s ability to function. Coordinating effort within the organization helps people work toward the same goals. Sharing emotions and feelings bonds teams and unites people in times of celebration and crisis. Effective communication helps people grasp issues, build rapport with coworkers, and achieve consensus. So, how can we communicate effectively? The first step is to understand the communication process.\r\n\r\nWe all exchange information with others countless times a day, by phone, e-mail, printed word, and of course, in person. Let\u2019s take a moment to see how a typical communication works using the Process Model of Communication as a guide.\r\n<div class=\"im_figure im_large im_editable im_block\">\r\n\r\n<span class=\"im_title-prefix\">Figure 12.6<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>The Process Model of Communication\r\n\r\n<a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/d8d11874c8c6763ab1b5f50a7c96dc07.jpg\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_d8d11874c8c6763ab1b5f50a7c96dc07.jpg#fixme\" alt=\"\" \/><\/a>\r\n\r\n<\/div>\r\nA<span class=\"Apple-converted-space\">\u00a0<\/span><strong class=\"im_emphasis im_bold\">Sender<\/strong>, such as a boss, coworker, or customer, originates the Message with a thought. For example, the boss\u2019s thought could be:<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">\u201cGet more printer toner cartridges!<\/em>\u201d\r\n\r\nThe Sender<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">encodes<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>the Message, translating the idea into words.\r\n\r\nThe boss may communicate this thought by saying,<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">\u201cHey you guys, we need to order more printer toner cartridges<\/em>.\u201d\r\n\r\nThe<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">medium<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>of this encoded Message may be spoken words, written words, or signs.\r\n\r\nThe<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">receiver<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is the person who receives the Message.\r\n\r\nThe Receiver<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">decodes<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>the Message by assigning meaning to the words.\r\n\r\nIn this example, our Receiver, Bill, has a to-do list a mile long<em class=\"im_emphasis\">. \u201cThe boss must know how much work I already have<\/em>.\u201d the Receiver thinks. Bill\u2019s mind translates his boss\u2019s Message as,<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">\u201cCould you order some printer toner cartridges, in addition to everything else I asked you to do this week\u2026if you can find the time<\/em>?\u201d\r\n\r\nThe meaning that the Receiver assigns may not be the meaning that the Sender intended because of such factors as noise.<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">Noise<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is anything that interferes with or distorts the Message being transformed. Noise can be external in the environment (such as distractions) or it can be within the Receiver. For example, the Receiver may be highly nervous and unable to pay attention to the Message. Noise can even occur within the Sender: the Sender may be unwilling to take the time to convey an accurate Message or the words she chooses can be ambiguous and prone to misinterpretation.\r\n\r\nPicture the next scene. The place: a staff meeting. The time: a few days later. The boss believes her Message has been received.\r\n\r\n<em class=\"im_emphasis\">\u201cAre the printer toner cartridges here yet<\/em>?\u201d she asks.\r\n\r\n<em class=\"im_emphasis\">\u201cYou never said it was a rush job!<\/em>\u201d the Receiver protests.\r\n\r\n<em class=\"im_emphasis\">\u201cBut!<\/em>\u201d\r\n\r\n<em class=\"im_emphasis\">\u201cBut!<\/em>\u201d\r\n\r\nMiscommunications like these happen in the workplace every day. We\u2019ve seen that miscommunication does occur in the workplace. But how does a miscommunication happen? It helps to think of the communication process. The series of arrows pointing the way from the Sender to the Receiver and back again can, and often do, fall short of their target.\r\n<div class=\"im_key_takeaways im_editable im_block\">\r\n<h3 id=\"anonymous_element_11\" class=\"im_title\">Key Takeaway<\/h3>\r\nCommunication is vital to organizations. Poor communication is prevalent and can have serious repercussions. Communication fulfills three functions within organizations: transmitting information, coordinating, and sharing emotions and feelings. Noise can disrupt or distort communication.\r\n\r\n<\/div>\r\n&nbsp;","rendered":"<div class=\"im_section\">\n<div class=\"im_learning_objectives im_editable im_block\">\n<h3 id=\"anonymous_element_9\" class=\"im_title\">Learning Objectives<\/h3>\n<ol class=\"im_orderedlist\">\n<li>Define communication.<\/li>\n<li>Understand the communication process.<\/li>\n<\/ol>\n<\/div>\n<p><strong class=\"im_emphasis im_bold\">Communication<\/strong><span class=\"Apple-converted-space\">\u00a0<\/span>supports each of a manager\u2019s P-O-L-C functions. The ability to effectively communicate is a necessary condition for successfully planning, organizing, leading, and controlling. Communication is vital to organizations\u2014it\u2019s how we coordinate actions and achieve goals. It is defined in the<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">Merriam-Webster\u2019s<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>dictionary as \u201ca process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.\u201d We know that 50%\u201390% of a manager\u2019s time is spent communicating<span class=\"Apple-converted-space\">\u00a0<\/span>and that communication ability is related to a manager\u2019s performance.<span class=\"Apple-converted-space\">\u00a0<\/span>In most work environments, a miscommunication is an annoyance\u2014it can interrupt workflow by causing delays and interpersonal strife. And in some work arenas, like operating rooms and airplane cockpits, communication can be a matter of life and death.<\/p>\n<p>So, just how prevalent is the problem of miscommunication in the workplace? You may be surprised to learn that the relationship between miscommunication and negative outcomes is strong. A recent NASA study suggests that deficient interpersonal communication was a causal factor in approximately 70%\u201380% of aviation accidents over a 20-year period.<\/p>\n<p>Poor communication can also lead to lawsuits. For example, you might think that malpractice suits are filed against doctors based on the outcome of their treatments alone. But a 1997 study of malpractice suits found that a primary influence on whether a doctor is sued is that doctor\u2019s communication style. While the combination of a bad outcome and patient unhappiness can quickly lead to litigation, a warm, personal communication style leads to greater patient satisfaction. And satisfied patients are less likely to sue.<span class=\"im_footnote\">Communications skills cut malpractice risk\u2014study reveals most important reason that patients decide to file malpractice suits is because of poor communication by physicians and not medical errors. (1997, October).<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">USA Today<\/em>.<\/span><\/p>\n<div class=\"im_figure im_large im_editable im_block\">\n<p><span class=\"im_title-prefix\">Figure 12.4<\/span><\/p>\n<p><a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/61a57b03efe385c5aaae1306ba2adf19.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_61a57b03efe385c5aaae1306ba2adf19.jpg#fixme\" alt=\"\" \/><\/a><\/p>\n<p>Success on complicated missions at NASA depends on strong communication.<\/p>\n<div class=\"im_copyright\">\n<p><em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Orion_briefing_model.jpg\">http:\/\/en.wikipedia.org\/wiki\/Image:Orion_briefing_model.jpg<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>For leaders and organizations, poor communication costs money and wastes time. One study found that 14% of each workweek is wasted on poor communication.<span class=\"im_footnote\">Armour, S. (1998, September 30). Failure to Communicate Costly for Companies.<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">USA Today<\/em>, 1A.<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>In contrast, effective communication is an asset for organizations and individuals alike. Effective communication skills, for example, are an asset for job seekers. A recent study of recruiters at 85 business schools ranked communication and interpersonal skills as the highest skills they were looking for, with 89% of the recruiters saying they were important. Good communication can also help a company retain its star employees. Surveys find that when employees think their organizations do a good job of keeping them informed about matters that affect them and they have ready access to the information they need to do their jobs, they are more satisfied with their employers.<span class=\"Apple-converted-space\">\u00a0<\/span>So, can good communication increase a company\u2019s market value? The answer seems to be yes. \u201cWhen you foster ongoing communications internally, you will have more satisfied employees who will be better equipped to effectively communicate with your customers,\u201d says Susan Meisinger, President\/CEO of the Society for Human Resource Management, citing research findings that for organizations that are able to improve their communication integrity, their market value increases by as much as 7.1%.<span class=\"Apple-converted-space\">\u00a0<\/span>We will explore the definition and benefits of effective communication in our next section.<\/p>\n<div class=\"im_section\">\n<h2 id=\"anonymous_element_10\" class=\"im_title im_editable im_block\">The Communication Process<\/h2>\n<div class=\"im_figure im_small im_editable im_block\">\n<p><span class=\"im_title-prefix\">Figure 12.5<\/span><\/p>\n<p><a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/4a3728ee1dde630e5e8cd4d261e84f76.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/4a3728ee1dde630e5e8cd4d261e84f76.jpg#fixme\" alt=\"\" \/><\/a><\/p>\n<p>Lee Iacocca, past president and CEO of Chrysler until his retirement in 1992, said, \u201cYou can have brilliant ideas, but if you can\u2019t get them across, your ideas won\u2019t get you anywhere.\u201d<\/p>\n<div class=\"im_copyright\">\n<p><em class=\"im_emphasis\">Source<\/em>:<span class=\"Apple-converted-space\">\u00a0<\/span><a class=\"im_link\" href=\"http:\/\/en.wikipedia.org\/wiki\/Lee_Iacocca\">http:\/\/en.wikipedia.org\/wiki\/Lee_Iacocca<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Communication fulfills three main functions within an organization: (1) transmitting information, (2) coordinating effort, and (3) sharing emotions and feelings. All these functions are vital to a successful organization. Transmitting information is vital to an organization\u2019s ability to function. Coordinating effort within the organization helps people work toward the same goals. Sharing emotions and feelings bonds teams and unites people in times of celebration and crisis. Effective communication helps people grasp issues, build rapport with coworkers, and achieve consensus. So, how can we communicate effectively? The first step is to understand the communication process.<\/p>\n<p>We all exchange information with others countless times a day, by phone, e-mail, printed word, and of course, in person. Let\u2019s take a moment to see how a typical communication works using the Process Model of Communication as a guide.<\/p>\n<div class=\"im_figure im_large im_editable im_block\">\n<p><span class=\"im_title-prefix\">Figure 12.6<\/span><span class=\"Apple-converted-space\">\u00a0<\/span>The Process Model of Communication<\/p>\n<p><a href=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/section_16\/d8d11874c8c6763ab1b5f50a7c96dc07.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/textimgs.s3.amazonaws.com\/mgmtprinc\/images\/sm_d8d11874c8c6763ab1b5f50a7c96dc07.jpg#fixme\" alt=\"\" \/><\/a><\/p>\n<\/div>\n<p>A<span class=\"Apple-converted-space\">\u00a0<\/span><strong class=\"im_emphasis im_bold\">Sender<\/strong>, such as a boss, coworker, or customer, originates the Message with a thought. For example, the boss\u2019s thought could be:<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">\u201cGet more printer toner cartridges!<\/em>\u201d<\/p>\n<p>The Sender<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">encodes<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>the Message, translating the idea into words.<\/p>\n<p>The boss may communicate this thought by saying,<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">\u201cHey you guys, we need to order more printer toner cartridges<\/em>.\u201d<\/p>\n<p>The<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">medium<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>of this encoded Message may be spoken words, written words, or signs.<\/p>\n<p>The<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">receiver<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is the person who receives the Message.<\/p>\n<p>The Receiver<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">decodes<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>the Message by assigning meaning to the words.<\/p>\n<p>In this example, our Receiver, Bill, has a to-do list a mile long<em class=\"im_emphasis\">. \u201cThe boss must know how much work I already have<\/em>.\u201d the Receiver thinks. Bill\u2019s mind translates his boss\u2019s Message as,<span class=\"Apple-converted-space\">\u00a0<\/span><em class=\"im_emphasis\">\u201cCould you order some printer toner cartridges, in addition to everything else I asked you to do this week\u2026if you can find the time<\/em>?\u201d<\/p>\n<p>The meaning that the Receiver assigns may not be the meaning that the Sender intended because of such factors as noise.<span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"im_margin_term\"><span class=\"im_glossterm\">Noise<\/span><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>is anything that interferes with or distorts the Message being transformed. Noise can be external in the environment (such as distractions) or it can be within the Receiver. For example, the Receiver may be highly nervous and unable to pay attention to the Message. Noise can even occur within the Sender: the Sender may be unwilling to take the time to convey an accurate Message or the words she chooses can be ambiguous and prone to misinterpretation.<\/p>\n<p>Picture the next scene. The place: a staff meeting. The time: a few days later. The boss believes her Message has been received.<\/p>\n<p><em class=\"im_emphasis\">\u201cAre the printer toner cartridges here yet<\/em>?\u201d she asks.<\/p>\n<p><em class=\"im_emphasis\">\u201cYou never said it was a rush job!<\/em>\u201d the Receiver protests.<\/p>\n<p><em class=\"im_emphasis\">\u201cBut!<\/em>\u201d<\/p>\n<p><em class=\"im_emphasis\">\u201cBut!<\/em>\u201d<\/p>\n<p>Miscommunications like these happen in the workplace every day. We\u2019ve seen that miscommunication does occur in the workplace. But how does a miscommunication happen? It helps to think of the communication process. The series of arrows pointing the way from the Sender to the Receiver and back again can, and often do, fall short of their target.<\/p>\n<div class=\"im_key_takeaways im_editable im_block\">\n<h3 id=\"anonymous_element_11\" class=\"im_title\">Key Takeaway<\/h3>\n<p>Communication is vital to organizations. Poor communication is prevalent and can have serious repercussions. Communication fulfills three functions within organizations: transmitting information, coordinating, and sharing emotions and feelings. Noise can disrupt or distort communication.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-196\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li><strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/2012books.lardbucket.org\/books\/management-principles-v1.1\/s16-02-understanding-communication.html\">https:\/\/2012books.lardbucket.org\/books\/management-principles-v1.1\/s16-02-understanding-communication.html<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":23590,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"\",\"author\":\"\",\"organization\":\"\",\"url\":\"https:\/\/2012books.lardbucket.org\/books\/management-principles-v1.1\/s16-02-understanding-communication.html\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-196","chapter","type-chapter","status-publish","hentry"],"part":37,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/users\/23590"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/196\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/196\/revisions\/197"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/parts\/37"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapters\/196\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/pressbooks\/v2\/chapter-type?post=196"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/contributor?post=196"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/atd-tc3-management\/wp-json\/wp\/v2\/license?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}