This course has lecture slides available for download. You can use the following link to download all PowerPoint decks in a single .zip file, or download each individual deck below:
- 1: Introduction to Marketing
- 2: Marketing Strategies and Planning
- 3: The Marketing Environment
- 4: Consumer Marketing
- 5: Business-to-Business Marketing
- 6: Services Marketing
- 7: Global Marketing
- 8: Pricing
- 9: Products
- 10: Branding and Packaging
- 11: Marketing Channels
- 12: Integrated Marketing Communications
- 13: Advertising and Public Relations
- 14: Personal Selling and Sales Promotion
- 15: Social Media Marketing
- 16: Social Responsibility and Ethics in Marketing
- 17: Introduction to Nonprofit Marketing