This course has lecture slides available for download. You can use the following link to download all PowerPoint decks in a single .zip file, or download each individual deck below:

• 1: Introduction to Marketing
• 2: Marketing Strategies and Planning
• 3: The Marketing Environment
• 4: Consumer Marketing
• 5: Business-to-Business Marketing
• 6: Services Marketing
• 7: Global Marketing
• 8: Pricing
• 9: Products
• 10: Branding and Packaging
• 11: Marketing Channels
• 12: Integrated Marketing Communications
• 13: Advertising and Public Relations
• 14: Personal Selling and Sales Promotion
• 15: Social Media Marketing
• 16: Social Responsibility and Ethics in Marketing
• 17: Introduction to Nonprofit Marketing