{"id":110,"date":"2015-07-29T22:49:18","date_gmt":"2015-07-29T22:49:18","guid":{"rendered":"https:\/\/courses.candelalearning.com\/salesx17xmaster\/?post_type=chapter&#038;p=110"},"modified":"2015-07-29T22:49:18","modified_gmt":"2015-07-29T22:49:18","slug":"chapter-9-the-approach-the-power-of-connecting","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/chapter\/chapter-9-the-approach-the-power-of-connecting\/","title":{"raw":"Chapter 9 The Approach: The Power of Connecting","rendered":"Chapter 9 The Approach: The Power of Connecting"},"content":{"raw":"<div class=\"im_section\">\r\n<h1 class=\"im_title im_editable im_block\"><\/h1>\r\n<div id=\"fwk-125752-ch09_n01\" class=\"im_video im_editable im_block\">\r\n<h2 class=\"im_title\">Video Ride-Along with Tonya Murphy, General Sales Manager at Radio Station WBEN-FM<\/h2>\r\nYou heard Tonya Murphy talk about the importance of the preapproach in the video ride-along in Chapter 8 \"The Preapproach: The Power of Preparation\". Now she wants to provide you with insights about the moment of truth\u2026the first time you actually come in contact with the customer. The approach is that critical step when the customer decides if she is going to be open to hearing your presentation.\r\n\r\nRide along with Tonya and hear her tips about what it takes to make a successful approach. Based on Tonya\u2019s experience, you only have fifteen seconds to win over the customer. You need a strong approach.\r\n\r\nhttps:\/\/youtu.be\/ZMK0NKVnJL0\r\n\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"im_section\">\n<h1 class=\"im_title im_editable im_block\"><\/h1>\n<div id=\"fwk-125752-ch09_n01\" class=\"im_video im_editable im_block\">\n<h2 class=\"im_title\">Video Ride-Along with Tonya Murphy, General Sales Manager at Radio Station WBEN-FM<\/h2>\n<p>You heard Tonya Murphy talk about the importance of the preapproach in the video ride-along in Chapter 8 &#8220;The Preapproach: The Power of Preparation&#8221;. Now she wants to provide you with insights about the moment of truth\u2026the first time you actually come in contact with the customer. The approach is that critical step when the customer decides if she is going to be open to hearing your presentation.<\/p>\n<p>Ride along with Tonya and hear her tips about what it takes to make a successful approach. Based on Tonya\u2019s experience, you only have fifteen seconds to win over the customer. You need a strong approach.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Tonya Murphy - The First 15 Seconds\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ZMK0NKVnJL0?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-110\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Powerful Selling. <strong>Authored by<\/strong>: Anonymous. <strong>Provided by<\/strong>: Anonymous. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/2012books.lardbucket.org\/books\/powerful-selling\/\">http:\/\/2012books.lardbucket.org\/books\/powerful-selling\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Tonya Murphy - The First 15 Seconds. <strong>Authored by<\/strong>: Kim Richmond. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/ZMK0NKVnJL0\">https:\/\/youtu.be\/ZMK0NKVnJL0<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":9,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Powerful Selling\",\"author\":\"Anonymous\",\"organization\":\"Anonymous\",\"url\":\"http:\/\/2012books.lardbucket.org\/books\/powerful-selling\/\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Tonya Murphy - The First 15 Seconds\",\"author\":\"Kim Richmond\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/ZMK0NKVnJL0\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-110","chapter","type-chapter","status-publish","hentry"],"part":109,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/110\/revisions"}],"predecessor-version":[{"id":324,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/110\/revisions\/324"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/parts\/109"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/110\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapter-type?post=110"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/contributor?post=110"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/license?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}