{"id":116,"date":"2015-07-29T23:16:20","date_gmt":"2015-07-29T23:16:20","guid":{"rendered":"https:\/\/courses.candelalearning.com\/salesx17xmaster\/?post_type=chapter&p=116"},"modified":"2015-07-29T23:18:00","modified_gmt":"2015-07-29T23:18:00","slug":"selling-u-whats-your-elevator-pitch-for-your-brand","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/chapter\/selling-u-whats-your-elevator-pitch-for-your-brand\/","title":{"raw":"Selling U: What\u2019s Your Elevator Pitch for Your Brand?","rendered":"Selling U: What\u2019s Your Elevator Pitch for Your Brand?"},"content":{"raw":"
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Learning Objective<\/h3>\r\n
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  1. Learn how to prepare an elevator pitch for your brand.<\/li>\r\n<\/ol>\r\n<\/div>\r\nNow you know about an elevator pitch and how it can help you in your sales approach. But do you have an elevator pitch for your personal brand? If the answer is no, now is the time to craft it. Just as in selling, your personal elevator pitch should be less than a few minutes and should be a way for you to tell someone who you are, what you\u2019ve done, and what you\u2019re looking for. Your elevator pitch will serve as the approach for your internship and job search in several different ways.\r\n
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    Elevator Pitch 101: Be Prepared<\/h2>\r\nYour elevator pitch is critical because it tells a prospective employer or someone in your network what you have to offer, what makes you different, and what you want to do. You\u2019ll use your elevator pitch in many different situations; you may even use it in situations when you least expect it. Chris O\u2019Leary, author of Elevator Pitch Essentials<\/em>, suggests that many people are not prepared to take advantage of relationships and opportunities that come their way simply because they are not prepared with a compelling statement about who they are and what they are looking for.[footnote]Chris O\u2019Leary, \u201cElevator Pitch 101,\u201d Elevator Pitch Essentials, January 27, 2009, http:\/\/www.elevatorpitchessentials.com\/essays\/ElevatorPitch.html<\/a> (accessed July 26, 2009).[\/footnote]<\/span>\r\n
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    Video Clip<\/h3>\r\nCreating Your Personal Elevator Pitch\r\n\r\nhttps:\/\/youtu.be\/y1Y02_oZP8U\r\n\r\nSee how to craft your personal elevator pitch.\r\n\r\n<\/div>\r\n<\/div>\r\n
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    How to Create Your Elevator Pitch<\/h2>\r\nBefore you can deliver your elevator pitch, you have to write it first. Start by reviewing your brand positioning points that you identified in the Selling U<\/em> section in Chapter 1 \"The Power to Get What You Want in Life\". As you recall, your brand positioning points are the foundation of your r\u00e9sum\u00e9 and cover letter and now your elevator pitch. You can see how you are building a consistent brand story by always focusing on the same key selling points about yourself.\r\n\r\nTo craft your elevator pitch, keep the following points in mind:\r\n