{"id":164,"date":"2015-07-30T00:35:14","date_gmt":"2015-07-30T00:35:14","guid":{"rendered":"https:\/\/courses.candelalearning.com\/salesx17xmaster\/?post_type=chapter&#038;p=164"},"modified":"2015-07-30T23:06:23","modified_gmt":"2015-07-30T23:06:23","slug":"14-2-motivation-learning-enjoyment-success","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/chapter\/14-2-motivation-learning-enjoyment-success\/","title":{"raw":"Motivation, Learning, Enjoyment, Success","rendered":"Motivation, Learning, Enjoyment, Success"},"content":{"raw":"<div class=\"im_section\">\r\n<h2 class=\"im_title im_editable im_block\"><\/h2>\r\n<div id=\"fwk-125752-ch14_s02_n01\" class=\"bcc-box bcc-highlight im_editable im_block\">\r\n<h3 class=\"im_title\">Learning Objectives<\/h3>\r\n<ol id=\"fwk-125752-ch14_s02_l01\" class=\"im_orderedlist\">\r\n\t<li>Learn how to stay motivated and expand your knowledge every day.<\/li>\r\n\t<li>Discuss how to stay positive with a healthy mind and body.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s01\" class=\"im_section\">\r\n<h2 class=\"im_title im_editable im_block\">Never Give Up<\/h2>\r\nIt was Super Bowl Sunday in 2005, and the New England Patriots were playing the Philadelphia Eagles. Everything was perfect for New England Patriots linebacker Tedy Bruschi as he waited with excited anticipation before the game, visualizing its outcome. Talk about pressure\u2014the Patriots had a chance to win their third Super Bowl. He played with his young sons, both under the age of five at the time, on the field hours before game time; it was great that his wife Heidi came to the Alltel Stadium with the boys early so that he had some time with them before the game. He was motivated by more than simply winning this historic game; he wanted to show his sons that you can do anything you set out to do.\r\n\r\nThe game, like the day, could not have been more perfect for Bruschi. He had a sack, seven tackles, and an interception. He was only one story in a team filled with winners. The final score was 24\u201321, Patriots. They had done it!\r\n\r\nIt was almost impossible to go to sleep that night. In fact, Bruschi didn\u2019t get to bed until 4:00 a.m. and then was up at the crack of dawn (literally) to appear on <em class=\"im_emphasis\">Good Morning America<\/em>. The next few days were nonstop celebrations, interviews, and photographs. Life was indescribably good.\r\n\r\nOn February 16, 2005, just ten days later, Bruschi awoke at 4:00 a.m. with a headache and numbness in his body that was so severe that he had to crawl to the bathroom. Seven hours later things went from bad to worse when his vision blurred and he could no longer move his arm or leg. At the hospital he learned that he had had a stroke.<span id=\"fwk-125752-fn14_046\" class=\"im_footnote\">[footnote]Tedy Bruschi with Michael Holley, <em class=\"im_emphasis\">Never Give Up: My Stroke, My Recovery &amp; My Return to the NFL<\/em> (Hoboken, NJ: Wiley &amp; Sons, Inc., 2007).[\/footnote]<\/span>\r\n\r\nAfter an agonizing recovery, eight months later Bruschi returned to the game he loved. He battled back to the field and played for four more seasons before retiring in August 2009. His teammate Larry Izzo said of Bruschi, \u201cTo come back from his stroke in \u201905 and play four more seasons at such a high level, was nothing less than amazing. When I think of Tedy Bruschi, I think of his toughness, his courage, the passion and desire he played with, and his production. He made plays. He was a true warrior. The heart and soul of our team.\u201d<span id=\"fwk-125752-fn14_047\" class=\"im_footnote\">[footnote]Karen Guregian, \u201cTedy Bruschi a Role Model to Pats, Fans,\u201d <em class=\"im_emphasis\">Boston Herald<\/em>, September 1, 2009, <a class=\"im_link\" href=\"http:\/\/www.bostonherald.com\/sports\/football\/patriots\/view\/20090901tedy_bruschi_a_role_model_to_pats_fans\" target=\"_blank\">http:\/\/www.bostonherald.com\/sports\/football\/patriots\/view\/20090901tedy_bruschi_a_role_model_to_pats_fans<\/a> (accessed September 7, 2009).[\/footnote]<\/span>\r\n\r\nWhat motivated Bruschi? It would have been enough just to survive a stroke, but to come back and play football at a professional level is almost unthinkable. Most players don\u2019t ever make the cut to play in the NFL, but Bruschi survived a life-threatening stroke and came back to play at the top of his game. His passion, drive, and will to survive and win outpaced even his physical challenges.\r\n<div id=\"fwk-125752-ch14_s02_s01_n01\" class=\"im_video im_editable im_block\">\r\n<h3 class=\"im_title\">Video Clip<\/h3>\r\nBe a Rock Star\r\n\r\nhttps:\/\/youtu.be\/jVnua5BY5OM\r\n\r\nAre you a rock star\u2026or a top-performer wannabe? Listen to what it takes to be a rock star in this video featuring sales guru and best-selling author, Jeffrey Gitomer.\r\n\r\n<\/div>\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s02\" class=\"im_section\">\r\n<h2 class=\"im_title im_editable im_block\">You Can Do It!<\/h2>\r\n\u201cDon\u2019t Stop Believin\u2019,\u201d the number one hit from the rock band Journey in 1981, became the anthem for the Chicago White Sox throughout the 2005 season in which the team won the their first World Series championship after eighty-eight years.<span id=\"fwk-125752-fn14_048\" class=\"im_footnote\">[footnote]Mark Newman, \u201cSoxabration: Reliving 2005,\u201d White Sox, March 27, 2006, <a class=\"im_link\" href=\"http:\/\/chicago.whitesox.mlb.com\/cws\/history\/championship05.jsp\" target=\"_blank\">http:\/\/chicago.whitesox.mlb.com\/cws\/history\/championship05.jsp<\/a> (accessed January 3, 2010).[\/footnote]<\/span> The song was more than background music for the team; it became the promise to their fans\u2026and themselves throughout the season.\r\n\r\nIs being successful in sales as easy as having a great song or a catchy slogan? Not really. In fact, the White Sox were far from being the favorites at the beginning of the season. After all, eighty-eight years is a long time to go without a championship. No one really believed they could do it. But even when others might not see your vision, you have to believe in yourself even when things don\u2019t go your way. Successful sales professionals will tell you that\u2019s what it takes to make it in sales: an unwavering belief in yourself that you can achieve the goals you set. Hard work? Absolutely. Setbacks? Just about every day. Believing in yourself? As they say, priceless.<span id=\"fwk-125752-fn14_049\" class=\"im_footnote\">[footnote]Priceless.com, <a class=\"im_link\" href=\"http:\/\/www.priceless.com\/us\/personal\/en\/index.html\" target=\"_blank\">http:\/\/www.priceless.com\/us\/personal\/en\/index.html<\/a> (accessed September 7, 2009).[\/footnote]<\/span>\r\n\r\nMotivation is especially important in sales because you will hear <em class=\"im_emphasis\">no<\/em> more than you will hear <em class=\"im_emphasis\">yes<\/em>. Your motivation, goals, and drive to succeed will make you successful.\r\n<div id=\"fwk-125752-ch14_s02_s02_n01\" class=\"im_video im_editable im_block\">\r\n<h3 class=\"im_title\">Video Clip<\/h3>\r\nBelieve and Achieve\r\n\r\nhttps:\/\/youtu.be\/nf-JKUWjAl8\r\n\r\nListen to Lisa Peskin, sales trainer at Business Development University, talk about the need to believe in yourself, stay focused, and stay motivated in sales.\r\n\r\n<\/div>\r\nYou <em class=\"im_emphasis\">can<\/em> do it, but only if you believe you can. What is the difference between the salesperson who makes $1 million a year and one that makes $50,000? It is the belief in himself that he can achieve her goals. It starts with a positive mental attitude every day. That means making the most of every day and taking control of your plan to accomplish your goals. \u201cMotivation is an inside job. It\u2019s up to you,\u201d according to sales expert and author Jim Meisenheimer.<span id=\"fwk-125752-fn14_050\" class=\"im_footnote\">[footnote]Jim Meisenheimer, \u201c25 Ways to Get Motivated to Start Selling More,\u201d EvanCarmichael.com, <a class=\"im_link\" href=\"http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html\" target=\"_blank\">http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html<\/a> (accessed August 19, 2009).[\/footnote]<\/span> Here are a few of his tips from his article \u201c25 Ways to Get Motivated to Start Selling More\u201d:\r\n<ul id=\"fwk-125752-ch14_s02_s02_l01\" class=\"im_itemizedlist im_editable im_block\">\r\n\t<li>Take pictures of your top ten customers and top ten prospects. Put the pictures in clear view (your computer wallpaper, on your cell phone, on your refrigerator) along with your SMART goal for each one. This visual reminder will help you stay focused.<\/li>\r\n\t<li>Tell your family how you are going to celebrate together when you become the number one salesperson at your company. You will make your goal real by telling someone close to you, and you will have their support to get through the challenging days.<\/li>\r\n\t<li>Invest fifteen minutes every day to read articles, books, blogs, listen to podcasts, or view videos about your industry or the selling profession. <a class=\"im_link\" href=\"http:\/\/sellingpower.com\/\" target=\"_blank\">Sellingpower.com<\/a>, <a class=\"im_link\" href=\"http:\/\/www.salesandmarketing.com\/msg\/publications\/smm.jsp\" target=\"_blank\">Salesandmarketing.com<\/a>, <a class=\"im_link\" href=\"http:\/\/www.bnet.com\" target=\"_blank\">bnet.com<\/a>, <a class=\"im_link\" href=\"http:\/\/saleshq.monster.com\" target=\"_blank\">SalesHQ.com<\/a>, and <a class=\"im_link\" href=\"http:\/\/www.salesvantage.com\" target=\"_blank\">SalesVantage.com<\/a> are all excellent sources of information about selling.<\/li>\r\n\t<li>Before the year ends, write yourself a check for December 31 of the next year for the amount you want to earn. Make three copies and have each laminated. Put one in your brief case, one on your car console, and one in your office. When you look at it every day, ask yourself, \u201cWhat can I do today to get closer to this goal?\u201d<span id=\"fwk-125752-fn14_051\" class=\"im_footnote\">[footnote]Jim Meisenheimer, \u201c25 Ways to Get Motivated to Start Selling More,\u201d EvanCarmichael.com, <a class=\"im_link\" href=\"http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html\" target=\"_blank\">http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html<\/a> (accessed August 19, 2009).[\/footnote]<\/span><\/li>\r\n<\/ul>\r\n<div id=\"fwk-125752-ch14_s02_s02_n02\" class=\"im_callout im_block\">\r\n<h3 class=\"im_title\">Link<\/h3>\r\nTwenty-Five Ways to Get Motivated to Start Selling More\r\n\r\nYou can read the entire article by clicking on the following link:\r\n\r\n<a class=\"im_link\" href=\"http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html\" target=\"_blank\">http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html<\/a>\r\n\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s02_n03\" class=\"im_callout im_editable im_block\">\r\n<h3 class=\"im_title\">Act Like You Run the Place<\/h3>\r\nDavid C. Novak, chairman, CEO, and president of Yum Brands, whose chains include KFC, Pizza Hut, Taco Bell, and Long John Silver\u2019s shares his advice for young people: \u201cI tell people that once you get a job you should act like you run the place. Not in terms of ego, but in how you think about the business.\u201d<span id=\"fwk-125752-fn14_052\" class=\"im_footnote\">[footnote]Adam Bryant, \u201cYou Win a Floppy Chicken,\u201d <em class=\"im_emphasis\">New York Times<\/em>, July 12, 2009, business, 2.[\/footnote]<\/span> In other words, if you think about your sales territory or product line as if it is your own business, you\u2019ll make decisions that will be in the best interest of growth.\r\n\r\n<\/div>\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s03\" class=\"im_section\">\r\n<h2 class=\"im_title im_editable im_block\">Fail...to Succeed<\/h2>\r\nIt may seem counterintuitive, but the best way to succeed is to fail. The fact is, failures can be a positive experience because they can help you avoid repeating mistakes.<span id=\"fwk-125752-20111019-152338-651545\" class=\"im_footnote\">[footnote]Stacy Blackman, \u201cWant to Succeed? Learn How to Fail,\u201d BNET, July 21, 2009, <a class=\"im_link\" href=\"http:\/\/blogs.bnet.com\/mba\/?p=962\" target=\"_blank\">http:\/\/blogs.bnet.com\/mba\/?p=962<\/a> (accessed September 7, 2009).[\/footnote]<\/span> Since failures are much more painful than the sweet taste of success, we tend to remember our failures more vividly.<span id=\"fwk-125752-20111019-152338-651560\" class=\"im_footnote\">[footnote]Dave Kahle, \u201cLearning from Failure,\u201d <em class=\"im_emphasis\">American Salesman<\/em>, February 2009, <a class=\"im_link\" href=\"http:\/\/www.davekahle.com\/article\/learningfromfailure.html\" target=\"_blank\">http:\/\/www.davekahle.com\/article\/learningfromfailure.html<\/a> (accessed May 16, 2010).[\/footnote]<\/span> But as important as the actual failure is what you do as a result of the experience. \u201cYou don\u2019t have control over what happens to you in life,\u201d says Lisa Peskin, sales trainer at Business Development University, \u201cbut you absolutely have control over how you choose to handle it.\u201d<span id=\"fwk-125752-20111019-152338-651575\" class=\"im_footnote\">[footnote]Lisa Peskin, \u201cTop 10 Secrets of Selling in a Recession\u201d <em class=\"im_emphasis\">Philadelphia Business Journal<\/em> Workshop, Philadelphia, PA, July 29, 2009.[\/footnote]<\/span> Peskin has over twenty years of experience in business-to-business (B2B) selling. To overcome the feeling of failure especially on daily sales calls, she suggests the \u201crocking chair test\u201d: will you remember that someone said no to you today when you are sitting in a rocking chair fifty years from now? \u201cDon\u2019t get upset over the small stuff\u201d is her advice to salespeople. \u201cIf you want something you never had, you must do something you\u2019ve never done, and that may result in some failures, but a lot of successes.\u201d<span id=\"fwk-125752-20111019-152338-651591\" class=\"im_footnote\">[footnote]Lisa Peskin, \u201cTop 10 Secrets of Selling in a Recession,\u201d <em class=\"im_emphasis\">Philadelphia Business Journal<\/em> Workshop, Philadelphia, PA, July 29, 2009.[\/footnote]<\/span>\r\n\r\nIt might be hard to imagine that successful people ever had failures. But Shantanu Narayen, CEO of software maker Adobe Systems, says, \u201cYou know, there is no such thing as failure. You\u2019re always learning.\u201d He goes on to share his personal experiences: \u201cI have looked back at aspects of my career where somebody might look at it and say, you know, that start-up was not successful, and I look at it and I say, \u2018I learned how to build a team, how to raise money, how to sell a vision, how to create a product.\u2019 It was a great steppingstone for me.\u201d<span id=\"fwk-125752-fn14_057\" class=\"im_footnote\">[footnote]Adam Bryant, \u201cConnecting the Dots Isn\u2019t Enough,\u201d <em class=\"im_emphasis\">New York Times<\/em>, July 19, 2009, business, 2.[\/footnote]<\/span>\r\n\r\nFailure is a fact of life. Although the White Sox were eventually named World Champions again in 2005, each member of the team missed more balls than they hit. In baseball, a 0.333 batting average is considered outstanding (Ty Cobb\u2019s average, the highest in baseball is 0.366), which means that the batter misses almost seven times out of every ten at bats. Similarly, an average of 70 percent of people who walk into a retail store don\u2019t buy anything, and 99 percent of people who visit a company\u2019s Web site don\u2019t make a purchase.<span id=\"fwk-125752-fn14_058\" class=\"im_footnote\"><\/span>[footnote]<span id=\"fwk-125752-fn14_058\" class=\"im_footnote\">Baseball Almanac, \u201cCareer Leaders for Batting Average,\u201d <a class=\"im_link\" href=\"http:\/\/www.baseball-almanac.com\/hitting\/hibavg1.shtml\" target=\"_blank\">http:\/\/www.baseball-almanac.com\/hitting\/hibavg1.shtml<\/a> (accessed September 7, 2009).<\/span><sup class=\"im_superscript\">,<\/sup><span id=\"fwk-125752-fn14_059\" class=\"im_footnote\">Amanda Ferrante, \u201cRetailers Counting on Conversion to Drive Store Metrics,\u201d Retail Store Ops Blog, March 17, 2008, <a class=\"im_link\" href=\"http:\/\/retailstoreops.blogspot.com\/2008\/03\/retailers-counting-on-conversion.html\" target=\"_blank\">http:\/\/retailstoreops.blogspot.com\/2008\/03\/retailers-counting-on-conversion.html<\/a> (accessed September 7, 2009).<\/span><sup class=\"im_superscript\">,<\/sup><span id=\"fwk-125752-fn14_060\" class=\"im_footnote\">The Conversion Chronicles, <a class=\"im_link\" href=\"http:\/\/www.conversionchronicles.com\/\" target=\"_blank\">http:\/\/www.conversionchronicles.com\/<\/a>, September 7, 2009 (accessed May 16, 2010).<\/span>[\/footnote]<span id=\"fwk-125752-fn14_060\" class=\"im_footnote\"><\/span> So, it is inevitable that you will have to fail in order to succeed. But that doesn\u2019t mean that failure should become a way of life. With failure comes <span class=\"im_margin_term\"><span class=\"im_glossterm\">personal responsibility<\/span><\/span>, acknowledging and accepting that you are accountable for the choices you make with your prospects and customers, in your career, and in life. Someone who is personally responsible doesn\u2019t rationalize why a failure occurs, doesn\u2019t blame others, and doesn\u2019t feel sorry for himself. Here are four simple steps that can help you turn failure into growth:\r\n<ol id=\"fwk-125752-ch14_s02_s03_l01\" class=\"im_orderedlist im_editable im_block\">\r\n\t<li>Objectively analyze your role in the failure. What did you do that may have caused an outcome other than the one your preferred?<\/li>\r\n\t<li>Imagine if you had done something different. What impact would it have had on the outcome?<\/li>\r\n\t<li>Determine what prompted you to take the actions you took.<\/li>\r\n\t<li>Decide that when the situation occurs again, you will do something differently.<span id=\"fwk-125752-20111019-152338-651606\" class=\"im_footnote\">[footnote]Dave Kahle, \u201cLearning from Failure,\u201d <em class=\"im_emphasis\">American Salesman<\/em>, February 2009, <a class=\"im_link\" href=\"http:\/\/www.davekahle.com\/article\/learningfromfailure.html\" target=\"_blank\">http:\/\/www.davekahle.com\/article\/learningfromfailure.html<\/a> (accessed May 16, 2010).[\/footnote]<\/span><\/li>\r\n<\/ol>\r\nFailure is about learning and taking personal responsibility, which can be the key to your personal success. \u201cThe price of greatness is responsibility,\u201d said Winston Churchill.<span id=\"fwk-125752-fn14_062\" class=\"im_footnote\">[footnote]Wayne Mansfield, \u201cSeven Tips for Handling Stress in Challenging Times,\u201d Article Dashboard, <a class=\"im_link\" href=\"http:\/\/www.articledashboard.com\/Article\/7-Tips-for-Handling-Stress-in-Challenging-Times\/612133\" target=\"_blank\">http:\/\/www.articledashboard.com\/Article\/7-Tips-for-Handling-Stress-in-Challenging-Times\/612133<\/a> (accessed September 8, 2009).[\/footnote]<\/span>\r\n<div id=\"fwk-125752-ch14_s02_s03_n01\" class=\"im_callout im_block\">\r\n<h3 class=\"im_title\">Link<\/h3>\r\nRate Your Personal Responsibility\r\n\r\nYou can rate yourself on a personal responsibility scale to identify if you have areas in which you need to develop personal responsibility.<span id=\"fwk-125752-fn14_063\" class=\"im_footnote\">[footnote]James Messina, \u201cAccepting Personal Responsibility,\u201d LIVESTRONG.COM, November 18, 2009, <a class=\"im_link\" href=\"http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility\" target=\"_blank\">http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility<\/a> (accessed September 9, 2009).[\/footnote]<\/span>\r\n\r\n<a class=\"im_link\" href=\"http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility\" target=\"_blank\">http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility<\/a>\r\n\r\n<\/div>\r\nUnfortunately, you are going to hear <em class=\"im_emphasis\">no<\/em> more often in sales than you hear <em class=\"im_emphasis\">yes<\/em>. In fact, <em class=\"im_emphasis\">no<\/em> is part of the game of sales. But don\u2019t take it personally. \u201cDon\u2019t get dejected when you\u2019ve been rejected\u2014just get your skills perfected,\u201d is advice from selling expert and author Harvey Mackay.<span id=\"fwk-125752-fn14_064\" class=\"im_footnote\">[footnote]Harvey Mackay, \u201c8 Tips for Handling Rejection,\u201d WMAR-ABC2, July 5, 2009, <a class=\"im_link\" href=\"http:\/\/www.abc2news.com\/content\/financialsurvival\/yourjob\/story\/8-tips-for-handling-rejection\/dM-Sg9DHiEaJcmqMgDp44w.cspx\" target=\"_blank\">http:\/\/www.abc2news.com\/content\/financialsurvival\/yourjob\/story\/8-tips-for-handling-rejection\/dM-Sg9DHiEaJcmqMgDp44w.cspx<\/a> (accessed September 9, 2009).[\/footnote]<\/span> <em class=\"im_emphasis\">No<\/em> is what helps you hear <em class=\"im_emphasis\">yes<\/em>. Of course, you wouldn\u2019t expect every prospect you contact to buy your product or service. Think about it: do you buy everything that is pitched to you? So it is hearing <em class=\"im_emphasis\">no<\/em> that helps you fine-tune your sales presentation to ultimately hear <em class=\"im_emphasis\">yes<\/em>.<span id=\"fwk-125752-fn14_065\" class=\"im_footnote\">[footnote]Hal Becker, \u201cBecome a Pro at Dealing with Rejection, and You\u2019ll Win More often at the Sales Game,\u201d <em class=\"im_emphasis\">Kansas City Business Journal<\/em>, March 4, 2005, <a class=\"im_link\" href=\"http:\/\/kansascity.bizjournals.com\/kansascity\/stories\/2005\/03\/07\/smallb6.html\" target=\"_blank\">http:\/\/kansascity.bizjournals.com\/kansascity\/stories\/2005\/03\/07\/smallb6.html<\/a> (accessed May 16, 2010).[\/footnote]<\/span> There should be no fear in <em class=\"im_emphasis\">no<\/em>.\r\n<div id=\"fwk-125752-ch14_s02_s03_n02\" class=\"im_video im_editable im_block\">\r\n<h3 class=\"im_title\">Video Clip<\/h3>\r\nPositive Reinforcement\r\n\r\nhttps:\/\/youtu.be\/Bh9oO5gKc-g\r\n\r\nWant to stay motivated to keep going even when you hear <em class=\"im_emphasis\">no<\/em>? Watch this video about being positive and being creative featuring sales guru Jeffrey Gitomer:\r\n\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s03_n03\" class=\"im_callout im_block\">\r\n<h3 class=\"im_title\">Power Player: Lessons in Selling from Successful Salespeople<\/h3>\r\nThe Eyes Have It\r\n\r\n\u201cSell with your eyes\u201d is the advice that Jessica Sciarabba, AT&amp;T retail sales consultant, gives to all sales reps. \u201cThe best piece of advice about how to have a successful career in sales came from my first boss. He taught me how to make a personal connection with customers by looking at them and showing my interest in them with my eyes. It makes a difference and it really works.\u201d<span id=\"fwk-125752-fn14_066\" class=\"im_footnote\">[footnote]Conversation with Jessica Sciarabba at AT&amp;T store in King of Prussia, PA, August 26, 2009.[\/footnote]<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s04\" class=\"im_section\">\r\n<h2 class=\"im_title im_editable im_block\">Positive Energy from a Healthy Mind and Body<\/h2>\r\nIt\u2019s virtually impossible to be successful in sales and in life if you don\u2019t take care of yourself. Conflicting priorities; lack of time; demands of work, family, and friends; the negativity of some people; and even the state of the economy can take a toll on you. Stress is a real part of everyday life; unfortunately there is no magic formula to avoid it. But you can learn to balance work and your personal life for a better balance and potentially less stress.\r\n<div id=\"fwk-125752-ch14_s02_s04_n01\" class=\"im_video im_editable im_block\">\r\n<h3 class=\"im_title\">Video Clip<\/h3>\r\nMake Time for Yourself\r\n\r\nhttps:\/\/youtu.be\/xV8q_N4g1GU\r\n\r\nListen to how Rachel Gordon, account manager at WMGK, balances work and her personal life to be a better salesperson.\r\n\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s04_s01\" class=\"im_section\">\r\n<h2 class=\"im_title im_editable im_block\">Take Good Care of Yourself<\/h2>\r\nHave you ever been on an airplane and listened to the directions from the flight attendant about safety? She says that in case of an emergency, put on your oxygen mask first and then help those around you to put theirs on. The theory is that you can\u2019t really help anyone else until you are taken care of. That same theory applies to mental, emotional, and physical health. You won\u2019t be able to provide support and ideas to your customers unless you are healthy in mind and body. To start off every day with the energy and enthusiasm to conquer the world, take the time to take care of yourself with the following tips:\r\n<ul id=\"fwk-125752-ch14_s02_s04_s01_l01\" class=\"im_itemizedlist im_editable im_block\">\r\n\t<li><strong class=\"im_emphasis im_bold\">Get a good night\u2019s sleep<\/strong>. Avoid caffeine in the late afternoon and evening, and go to sleep early. It\u2019s best not to assume that your current sleep time is enough; experiment with what is your optimum night\u2019s sleep.<span id=\"fwk-125752-fn14_067\" class=\"im_footnote\">[footnote]Donald Latumahina, \u201cHow to Get Your Morning Off to a Great Start,\u201d Life Optimizer Blog, July 28, 2009, <a class=\"im_link\" href=\"http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start\" target=\"_blank\">http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start<\/a> (accessed August 19, 2009).[\/footnote]<\/span><\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Eat a healthy breakfast<\/strong>. You might think you don\u2019t have time, but it\u2019s best to make time to eat breakfast. It provides fuel to start your day. A healthy breakfast can be fast and easy, especially if you plan it the night before. Oatmeal with almonds, cold cereal with fruit, a smoothie with fruit, low-fat yogurt and wheat germ, and even cold veggie pizza can be a healthy breakfast. You owe it to yourself to start right. Use some tips from this article from the Mayo Clinic for some healthy options: <a class=\"im_link\" href=\"http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197\" target=\"_blank\">http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197<\/a>.<span id=\"fwk-125752-fn14_068\" class=\"im_footnote\">[footnote]Mayo Clinic Staff, \u201cHealthy Breakfast: Quick, Flexible Options to Grab at Home,\u201d MayoClinic.com, <a class=\"im_link\" href=\"http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197\" target=\"_blank\">http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197<\/a> (accessed September 8, 2009).[\/footnote]<\/span><\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Exercise<\/strong>. It\u2019s a good idea to do some kind of regular physical exercise such as working out or walking. This helps reduce stress and helps you manage weight.<\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Don\u2019t procrastinate; get right into your day<\/strong>. Jump in with both feet and start your day off right. If you stop to watch television, text your friends, or do other activities, your morning will be half over before you know it with nothing to show for it.<span id=\"fwk-125752-fn14_069\" class=\"im_footnote\">[footnote]Donald Latumahina, \u201cHow to Get Your Morning Off to a Great Start,\u201d Life Optimizer Blog, July 28, 2009, <a class=\"im_link\" href=\"http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start\" target=\"_blank\">http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start<\/a> (accessed August 19, 2009).[\/footnote]<\/span><\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Start your day with the most important task<\/strong>. Use your prioritized to-do list and conquer the most important item first; leave everything else for later. You might be tempted to do the small things first so you can scratch them off you list. But when you take on the more important and biggest challenge first, you have the most amount of energy and drive. And you will have a huge sense of accomplishment with time to spare for your smaller to-dos.<span id=\"fwk-125752-fn14_070\" class=\"im_footnote\">[footnote]Jonathan Figaro, \u201cA Simple Tip to Be More Productive,\u201d Life Optimizer Blog, July 25, 2009, <a class=\"im_link\" href=\"http:\/\/www.lifeoptimizer.org\/2009\/07\/18\/be-more-productive\" target=\"_blank\">http:\/\/www.lifeoptimizer.org\/2009\/07\/18\/be-more-productive<\/a> (accessed August 19, 2009).[\/footnote]<\/span><\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Smile and enjoy your day<\/strong>. Your attitude sets the tone for your customers. Always wear a warm, genuine smile; people like to do business with people who enjoy what they do. A smile can break tension in a meeting and put everyone at ease.<span id=\"fwk-125752-fn14_071\" class=\"im_footnote\">[footnote]Diane Gray, \u201cSome Sales Tips from the Best Salespersons,\u201d Associated Content, March 14, 2007, <a class=\"im_link\" href=\"http:\/\/www.associatedcontent.com\/article\/166636\/some_sales_tips_from_the_best_salespersons.html?cat=35\" target=\"_blank\">http:\/\/www.associatedcontent.com\/article\/166636\/some_sales_tips_from_the_best_salespersons.html?cat=35<\/a> (accessed August 19, 2009).[\/footnote]<\/span><\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Don\u2019t worry about what you can\u2019t control<\/strong>. Worry causes stress, and stress breeds doubt. It\u2019s a good idea to make a list of all the things that are causing stress in your life. Review them and identify which ones you have control over and develop an action plan to take control over that element. For those over which you don\u2019t have control, don\u2019t stress. It\u2019s simply a waste of time to worry about things you can\u2019t control.<span id=\"fwk-125752-fn14_072\" class=\"im_footnote\">[footnote]Tim W. Knox, \u201cCan You Handle the Stress of Running a Business?\u201d <em class=\"im_emphasis\">Entrepreneur<\/em>, October 6, 2003, <a class=\"im_link\" href=\"http:\/\/www.entrepreneur.com\/startingabusiness\/startupbasics\/askourideasandinspirationexpert\/article64824.html\" target=\"_blank\">http:\/\/www.entrepreneur.com\/startingabusiness\/startupbasics\/askourideasandinspirationexpert\/article64824.html<\/a> (accessed September 8, 2009).[\/footnote]<\/span><\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Take time for yourself<\/strong>. Chances are you have multiple responsibilities and demands including work, family, school, community, and others. Even though you want to do it all, it\u2019s a good idea to schedule some time for yourself regularly. Do something that you enjoy whether it is reading a book, going to the mall, or taking a bike ride. This \u201cme time\u201d can go a long way to rejuvenate yourself and refresh you to take on the next big challenge.<\/li>\r\n<\/ul>\r\n<div id=\"fwk-125752-ch14_s02_s04_s01_n01\" class=\"im_video im_editable im_block\">\r\n<h3 class=\"im_title\">Video Clip<\/h3>\r\nBe Inspired\r\n\r\nhttps:\/\/youtu.be\/vsRw6-w53FU\r\n\r\nThe bottom line is you <em class=\"im_emphasis\">can<\/em> be successful in your career. It\u2019s up to you. This video will inspire you.\r\n\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s04_s01_n02\" class=\"im_key_takeaways im_editable im_block\">\r\n<h3 class=\"im_title\">Key Takeaways<\/h3>\r\n<ul id=\"fwk-125752-ch14_s02_s04_s01_l02\" class=\"im_itemizedlist\">\r\n\t<li>You have to believe in yourself so that others will believe in you.<\/li>\r\n\t<li>Expand your knowledge every day by reading an article, part of a book, or blog about selling or the industry you are selling in.<\/li>\r\n\t<li>Failure can be one of the best ways to succeed; it teaches you how to avoid the same mistakes twice.<\/li>\r\n\t<li><strong class=\"im_emphasis im_bold\">Personal responsibility<\/strong> is a key element in success.<\/li>\r\n\t<li>You can create positive energy by taking care of yourself in mind and body.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div id=\"fwk-125752-ch14_s02_s04_s01_n03\" class=\"im_exercises im_editable im_block\">\r\n<h3 class=\"im_title\">Exercises<\/h3>\r\n<ol id=\"fwk-125752-ch14_s02_s04_s01_l03\" class=\"im_orderedlist\">\r\n\t<li>Think about a situation in your life that seemed almost impossible. What did you do to overcome it? How did you determine your course of action? How long did it take? How did you stay motivated?<\/li>\r\n\t<li>Identify at least one goal that you would like to accomplish in your life. How will you achieve it? What are the steps you plan to take?<\/li>\r\n\t<li>Assume you are a designer and you want to sell your new designs for home furnishings called \u201cThe Ultimate Dorm Room\u201d to Target. You met with the buyer once, and she made some suggestions and said she would consider it again in six months. What would you do to continue to stay motivated until you meet with her again?<\/li>\r\n\t<li>Identify at least three resources for information about the selling profession (hint: several are mentioned in the chapter). Read, watch, or participate in them at least once a week for the next three weeks. What did you learn? Will you continue to use these as resources? Why or why not?<\/li>\r\n\t<li>Contact a B2B salesperson and ask him what he does to stay motivated. Which pointers might you find helpful? Why? Which pointers don\u2019t you find helpful? Why not?<\/li>\r\n\t<li>Discuss a group situation in which you were involved and someone did not take personal responsibility. What impact did the lack of personal responsibility have on the team in achieving its goal? What might the outcome had been if the person had taken personal responsibility?<\/li>\r\n\t<li>Watch this video and discuss three things that can make a failure into a learning experience: <a class=\"im_link\" href=\"http:\/\/www.sellingpower.com\/content\/video\/index.php?mid=309\" target=\"_blank\">http:\/\/www.sellingpower.com\/content\/video\/index.php?mid=309<\/a>.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"im_section\">\n<h2 class=\"im_title im_editable im_block\"><\/h2>\n<div id=\"fwk-125752-ch14_s02_n01\" class=\"bcc-box bcc-highlight im_editable im_block\">\n<h3 class=\"im_title\">Learning Objectives<\/h3>\n<ol id=\"fwk-125752-ch14_s02_l01\" class=\"im_orderedlist\">\n<li>Learn how to stay motivated and expand your knowledge every day.<\/li>\n<li>Discuss how to stay positive with a healthy mind and body.<\/li>\n<\/ol>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s01\" class=\"im_section\">\n<h2 class=\"im_title im_editable im_block\">Never Give Up<\/h2>\n<p>It was Super Bowl Sunday in 2005, and the New England Patriots were playing the Philadelphia Eagles. Everything was perfect for New England Patriots linebacker Tedy Bruschi as he waited with excited anticipation before the game, visualizing its outcome. Talk about pressure\u2014the Patriots had a chance to win their third Super Bowl. He played with his young sons, both under the age of five at the time, on the field hours before game time; it was great that his wife Heidi came to the Alltel Stadium with the boys early so that he had some time with them before the game. He was motivated by more than simply winning this historic game; he wanted to show his sons that you can do anything you set out to do.<\/p>\n<p>The game, like the day, could not have been more perfect for Bruschi. He had a sack, seven tackles, and an interception. He was only one story in a team filled with winners. The final score was 24\u201321, Patriots. They had done it!<\/p>\n<p>It was almost impossible to go to sleep that night. In fact, Bruschi didn\u2019t get to bed until 4:00 a.m. and then was up at the crack of dawn (literally) to appear on <em class=\"im_emphasis\">Good Morning America<\/em>. The next few days were nonstop celebrations, interviews, and photographs. Life was indescribably good.<\/p>\n<p>On February 16, 2005, just ten days later, Bruschi awoke at 4:00 a.m. with a headache and numbness in his body that was so severe that he had to crawl to the bathroom. Seven hours later things went from bad to worse when his vision blurred and he could no longer move his arm or leg. At the hospital he learned that he had had a stroke.<span id=\"fwk-125752-fn14_046\" class=\"im_footnote\"><a class=\"footnote\" title=\"Tedy Bruschi with Michael Holley, Never Give Up: My Stroke, My Recovery &amp; My Return to the NFL (Hoboken, NJ: Wiley &amp; Sons, Inc., 2007).\" id=\"return-footnote-164-1\" href=\"#footnote-164-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/span><\/p>\n<p>After an agonizing recovery, eight months later Bruschi returned to the game he loved. He battled back to the field and played for four more seasons before retiring in August 2009. His teammate Larry Izzo said of Bruschi, \u201cTo come back from his stroke in \u201905 and play four more seasons at such a high level, was nothing less than amazing. When I think of Tedy Bruschi, I think of his toughness, his courage, the passion and desire he played with, and his production. He made plays. He was a true warrior. The heart and soul of our team.\u201d<span id=\"fwk-125752-fn14_047\" class=\"im_footnote\"><a class=\"footnote\" title=\"Karen Guregian, \u201cTedy Bruschi a Role Model to Pats, Fans,\u201d Boston Herald, September 1, 2009, http:\/\/www.bostonherald.com\/sports\/football\/patriots\/view\/20090901tedy_bruschi_a_role_model_to_pats_fans (accessed September 7, 2009).\" id=\"return-footnote-164-2\" href=\"#footnote-164-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/span><\/p>\n<p>What motivated Bruschi? It would have been enough just to survive a stroke, but to come back and play football at a professional level is almost unthinkable. Most players don\u2019t ever make the cut to play in the NFL, but Bruschi survived a life-threatening stroke and came back to play at the top of his game. His passion, drive, and will to survive and win outpaced even his physical challenges.<\/p>\n<div id=\"fwk-125752-ch14_s02_s01_n01\" class=\"im_video im_editable im_block\">\n<h3 class=\"im_title\">Video Clip<\/h3>\n<p>Be a Rock Star<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Be A Rockstar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jVnua5BY5OM?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Are you a rock star\u2026or a top-performer wannabe? Listen to what it takes to be a rock star in this video featuring sales guru and best-selling author, Jeffrey Gitomer.<\/p>\n<\/div>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s02\" class=\"im_section\">\n<h2 class=\"im_title im_editable im_block\">You Can Do It!<\/h2>\n<p>\u201cDon\u2019t Stop Believin\u2019,\u201d the number one hit from the rock band Journey in 1981, became the anthem for the Chicago White Sox throughout the 2005 season in which the team won the their first World Series championship after eighty-eight years.<span id=\"fwk-125752-fn14_048\" class=\"im_footnote\"><a class=\"footnote\" title=\"Mark Newman, \u201cSoxabration: Reliving 2005,\u201d White Sox, March 27, 2006, http:\/\/chicago.whitesox.mlb.com\/cws\/history\/championship05.jsp (accessed January 3, 2010).\" id=\"return-footnote-164-3\" href=\"#footnote-164-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a><\/span> The song was more than background music for the team; it became the promise to their fans\u2026and themselves throughout the season.<\/p>\n<p>Is being successful in sales as easy as having a great song or a catchy slogan? Not really. In fact, the White Sox were far from being the favorites at the beginning of the season. After all, eighty-eight years is a long time to go without a championship. No one really believed they could do it. But even when others might not see your vision, you have to believe in yourself even when things don\u2019t go your way. Successful sales professionals will tell you that\u2019s what it takes to make it in sales: an unwavering belief in yourself that you can achieve the goals you set. Hard work? Absolutely. Setbacks? Just about every day. Believing in yourself? As they say, priceless.<span id=\"fwk-125752-fn14_049\" class=\"im_footnote\"><a class=\"footnote\" title=\"Priceless.com, http:\/\/www.priceless.com\/us\/personal\/en\/index.html (accessed September 7, 2009).\" id=\"return-footnote-164-4\" href=\"#footnote-164-4\" aria-label=\"Footnote 4\"><sup class=\"footnote\">[4]<\/sup><\/a><\/span><\/p>\n<p>Motivation is especially important in sales because you will hear <em class=\"im_emphasis\">no<\/em> more than you will hear <em class=\"im_emphasis\">yes<\/em>. Your motivation, goals, and drive to succeed will make you successful.<\/p>\n<div id=\"fwk-125752-ch14_s02_s02_n01\" class=\"im_video im_editable im_block\">\n<h3 class=\"im_title\">Video Clip<\/h3>\n<p>Believe and Achieve<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Lisa Peskin - Why Sales is the Best Profession (and Most Challenging)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/nf-JKUWjAl8?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Listen to Lisa Peskin, sales trainer at Business Development University, talk about the need to believe in yourself, stay focused, and stay motivated in sales.<\/p>\n<\/div>\n<p>You <em class=\"im_emphasis\">can<\/em> do it, but only if you believe you can. What is the difference between the salesperson who makes $1 million a year and one that makes $50,000? It is the belief in himself that he can achieve her goals. It starts with a positive mental attitude every day. That means making the most of every day and taking control of your plan to accomplish your goals. \u201cMotivation is an inside job. It\u2019s up to you,\u201d according to sales expert and author Jim Meisenheimer.<span id=\"fwk-125752-fn14_050\" class=\"im_footnote\"><a class=\"footnote\" title=\"Jim Meisenheimer, \u201c25 Ways to Get Motivated to Start Selling More,\u201d EvanCarmichael.com, http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html (accessed August 19, 2009).\" id=\"return-footnote-164-5\" href=\"#footnote-164-5\" aria-label=\"Footnote 5\"><sup class=\"footnote\">[5]<\/sup><\/a><\/span> Here are a few of his tips from his article \u201c25 Ways to Get Motivated to Start Selling More\u201d:<\/p>\n<ul id=\"fwk-125752-ch14_s02_s02_l01\" class=\"im_itemizedlist im_editable im_block\">\n<li>Take pictures of your top ten customers and top ten prospects. Put the pictures in clear view (your computer wallpaper, on your cell phone, on your refrigerator) along with your SMART goal for each one. This visual reminder will help you stay focused.<\/li>\n<li>Tell your family how you are going to celebrate together when you become the number one salesperson at your company. You will make your goal real by telling someone close to you, and you will have their support to get through the challenging days.<\/li>\n<li>Invest fifteen minutes every day to read articles, books, blogs, listen to podcasts, or view videos about your industry or the selling profession. <a class=\"im_link\" href=\"http:\/\/sellingpower.com\/\" target=\"_blank\">Sellingpower.com<\/a>, <a class=\"im_link\" href=\"http:\/\/www.salesandmarketing.com\/msg\/publications\/smm.jsp\" target=\"_blank\">Salesandmarketing.com<\/a>, <a class=\"im_link\" href=\"http:\/\/www.bnet.com\" target=\"_blank\">bnet.com<\/a>, <a class=\"im_link\" href=\"http:\/\/saleshq.monster.com\" target=\"_blank\">SalesHQ.com<\/a>, and <a class=\"im_link\" href=\"http:\/\/www.salesvantage.com\" target=\"_blank\">SalesVantage.com<\/a> are all excellent sources of information about selling.<\/li>\n<li>Before the year ends, write yourself a check for December 31 of the next year for the amount you want to earn. Make three copies and have each laminated. Put one in your brief case, one on your car console, and one in your office. When you look at it every day, ask yourself, \u201cWhat can I do today to get closer to this goal?\u201d<span id=\"fwk-125752-fn14_051\" class=\"im_footnote\"><a class=\"footnote\" title=\"Jim Meisenheimer, \u201c25 Ways to Get Motivated to Start Selling More,\u201d EvanCarmichael.com, http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html (accessed August 19, 2009).\" id=\"return-footnote-164-6\" href=\"#footnote-164-6\" aria-label=\"Footnote 6\"><sup class=\"footnote\">[6]<\/sup><\/a><\/span><\/li>\n<\/ul>\n<div id=\"fwk-125752-ch14_s02_s02_n02\" class=\"im_callout im_block\">\n<h3 class=\"im_title\">Link<\/h3>\n<p>Twenty-Five Ways to Get Motivated to Start Selling More<\/p>\n<p>You can read the entire article by clicking on the following link:<\/p>\n<p><a class=\"im_link\" href=\"http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html\" target=\"_blank\">http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html<\/a><\/p>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s02_n03\" class=\"im_callout im_editable im_block\">\n<h3 class=\"im_title\">Act Like You Run the Place<\/h3>\n<p>David C. Novak, chairman, CEO, and president of Yum Brands, whose chains include KFC, Pizza Hut, Taco Bell, and Long John Silver\u2019s shares his advice for young people: \u201cI tell people that once you get a job you should act like you run the place. Not in terms of ego, but in how you think about the business.\u201d<span id=\"fwk-125752-fn14_052\" class=\"im_footnote\"><a class=\"footnote\" title=\"Adam Bryant, \u201cYou Win a Floppy Chicken,\u201d New York Times, July 12, 2009, business, 2.\" id=\"return-footnote-164-7\" href=\"#footnote-164-7\" aria-label=\"Footnote 7\"><sup class=\"footnote\">[7]<\/sup><\/a><\/span> In other words, if you think about your sales territory or product line as if it is your own business, you\u2019ll make decisions that will be in the best interest of growth.<\/p>\n<\/div>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s03\" class=\"im_section\">\n<h2 class=\"im_title im_editable im_block\">Fail&#8230;to Succeed<\/h2>\n<p>It may seem counterintuitive, but the best way to succeed is to fail. The fact is, failures can be a positive experience because they can help you avoid repeating mistakes.<span id=\"fwk-125752-20111019-152338-651545\" class=\"im_footnote\"><a class=\"footnote\" title=\"Stacy Blackman, \u201cWant to Succeed? Learn How to Fail,\u201d BNET, July 21, 2009, http:\/\/blogs.bnet.com\/mba\/?p=962 (accessed September 7, 2009).\" id=\"return-footnote-164-8\" href=\"#footnote-164-8\" aria-label=\"Footnote 8\"><sup class=\"footnote\">[8]<\/sup><\/a><\/span> Since failures are much more painful than the sweet taste of success, we tend to remember our failures more vividly.<span id=\"fwk-125752-20111019-152338-651560\" class=\"im_footnote\"><a class=\"footnote\" title=\"Dave Kahle, \u201cLearning from Failure,\u201d American Salesman, February 2009, http:\/\/www.davekahle.com\/article\/learningfromfailure.html (accessed May 16, 2010).\" id=\"return-footnote-164-9\" href=\"#footnote-164-9\" aria-label=\"Footnote 9\"><sup class=\"footnote\">[9]<\/sup><\/a><\/span> But as important as the actual failure is what you do as a result of the experience. \u201cYou don\u2019t have control over what happens to you in life,\u201d says Lisa Peskin, sales trainer at Business Development University, \u201cbut you absolutely have control over how you choose to handle it.\u201d<span id=\"fwk-125752-20111019-152338-651575\" class=\"im_footnote\"><a class=\"footnote\" title=\"Lisa Peskin, \u201cTop 10 Secrets of Selling in a Recession\u201d Philadelphia Business Journal Workshop, Philadelphia, PA, July 29, 2009.\" id=\"return-footnote-164-10\" href=\"#footnote-164-10\" aria-label=\"Footnote 10\"><sup class=\"footnote\">[10]<\/sup><\/a><\/span> Peskin has over twenty years of experience in business-to-business (B2B) selling. To overcome the feeling of failure especially on daily sales calls, she suggests the \u201crocking chair test\u201d: will you remember that someone said no to you today when you are sitting in a rocking chair fifty years from now? \u201cDon\u2019t get upset over the small stuff\u201d is her advice to salespeople. \u201cIf you want something you never had, you must do something you\u2019ve never done, and that may result in some failures, but a lot of successes.\u201d<span id=\"fwk-125752-20111019-152338-651591\" class=\"im_footnote\"><a class=\"footnote\" title=\"Lisa Peskin, \u201cTop 10 Secrets of Selling in a Recession,\u201d Philadelphia Business Journal Workshop, Philadelphia, PA, July 29, 2009.\" id=\"return-footnote-164-11\" href=\"#footnote-164-11\" aria-label=\"Footnote 11\"><sup class=\"footnote\">[11]<\/sup><\/a><\/span><\/p>\n<p>It might be hard to imagine that successful people ever had failures. But Shantanu Narayen, CEO of software maker Adobe Systems, says, \u201cYou know, there is no such thing as failure. You\u2019re always learning.\u201d He goes on to share his personal experiences: \u201cI have looked back at aspects of my career where somebody might look at it and say, you know, that start-up was not successful, and I look at it and I say, \u2018I learned how to build a team, how to raise money, how to sell a vision, how to create a product.\u2019 It was a great steppingstone for me.\u201d<span id=\"fwk-125752-fn14_057\" class=\"im_footnote\"><a class=\"footnote\" title=\"Adam Bryant, \u201cConnecting the Dots Isn\u2019t Enough,\u201d New York Times, July 19, 2009, business, 2.\" id=\"return-footnote-164-12\" href=\"#footnote-164-12\" aria-label=\"Footnote 12\"><sup class=\"footnote\">[12]<\/sup><\/a><\/span><\/p>\n<p>Failure is a fact of life. Although the White Sox were eventually named World Champions again in 2005, each member of the team missed more balls than they hit. In baseball, a 0.333 batting average is considered outstanding (Ty Cobb\u2019s average, the highest in baseball is 0.366), which means that the batter misses almost seven times out of every ten at bats. Similarly, an average of 70 percent of people who walk into a retail store don\u2019t buy anything, and 99 percent of people who visit a company\u2019s Web site don\u2019t make a purchase.<span id=\"fwk-125752-fn14_058\" class=\"im_footnote\"><\/span><a class=\"footnote\" title=\"Baseball Almanac, \u201cCareer Leaders for Batting Average,\u201d http:\/\/www.baseball-almanac.com\/hitting\/hibavg1.shtml (accessed September 7, 2009).,Amanda Ferrante, \u201cRetailers Counting on Conversion to Drive Store Metrics,\u201d Retail Store Ops Blog, March 17, 2008, http:\/\/retailstoreops.blogspot.com\/2008\/03\/retailers-counting-on-conversion.html (accessed September 7, 2009).,The Conversion Chronicles, http:\/\/www.conversionchronicles.com\/, September 7, 2009 (accessed May 16, 2010).\" id=\"return-footnote-164-13\" href=\"#footnote-164-13\" aria-label=\"Footnote 13\"><sup class=\"footnote\">[13]<\/sup><\/a><span id=\"fwk-125752-fn14_060\" class=\"im_footnote\"><\/span> So, it is inevitable that you will have to fail in order to succeed. But that doesn\u2019t mean that failure should become a way of life. With failure comes <span class=\"im_margin_term\"><span class=\"im_glossterm\">personal responsibility<\/span><\/span>, acknowledging and accepting that you are accountable for the choices you make with your prospects and customers, in your career, and in life. Someone who is personally responsible doesn\u2019t rationalize why a failure occurs, doesn\u2019t blame others, and doesn\u2019t feel sorry for himself. Here are four simple steps that can help you turn failure into growth:<\/p>\n<ol id=\"fwk-125752-ch14_s02_s03_l01\" class=\"im_orderedlist im_editable im_block\">\n<li>Objectively analyze your role in the failure. What did you do that may have caused an outcome other than the one your preferred?<\/li>\n<li>Imagine if you had done something different. What impact would it have had on the outcome?<\/li>\n<li>Determine what prompted you to take the actions you took.<\/li>\n<li>Decide that when the situation occurs again, you will do something differently.<span id=\"fwk-125752-20111019-152338-651606\" class=\"im_footnote\"><a class=\"footnote\" title=\"Dave Kahle, \u201cLearning from Failure,\u201d American Salesman, February 2009, http:\/\/www.davekahle.com\/article\/learningfromfailure.html (accessed May 16, 2010).\" id=\"return-footnote-164-14\" href=\"#footnote-164-14\" aria-label=\"Footnote 14\"><sup class=\"footnote\">[14]<\/sup><\/a><\/span><\/li>\n<\/ol>\n<p>Failure is about learning and taking personal responsibility, which can be the key to your personal success. \u201cThe price of greatness is responsibility,\u201d said Winston Churchill.<span id=\"fwk-125752-fn14_062\" class=\"im_footnote\"><a class=\"footnote\" title=\"Wayne Mansfield, \u201cSeven Tips for Handling Stress in Challenging Times,\u201d Article Dashboard, http:\/\/www.articledashboard.com\/Article\/7-Tips-for-Handling-Stress-in-Challenging-Times\/612133 (accessed September 8, 2009).\" id=\"return-footnote-164-15\" href=\"#footnote-164-15\" aria-label=\"Footnote 15\"><sup class=\"footnote\">[15]<\/sup><\/a><\/span><\/p>\n<div id=\"fwk-125752-ch14_s02_s03_n01\" class=\"im_callout im_block\">\n<h3 class=\"im_title\">Link<\/h3>\n<p>Rate Your Personal Responsibility<\/p>\n<p>You can rate yourself on a personal responsibility scale to identify if you have areas in which you need to develop personal responsibility.<span id=\"fwk-125752-fn14_063\" class=\"im_footnote\"><a class=\"footnote\" title=\"James Messina, \u201cAccepting Personal Responsibility,\u201d LIVESTRONG.COM, November 18, 2009, http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility (accessed September 9, 2009).\" id=\"return-footnote-164-16\" href=\"#footnote-164-16\" aria-label=\"Footnote 16\"><sup class=\"footnote\">[16]<\/sup><\/a><\/span><\/p>\n<p><a class=\"im_link\" href=\"http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility\" target=\"_blank\">http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility<\/a><\/p>\n<\/div>\n<p>Unfortunately, you are going to hear <em class=\"im_emphasis\">no<\/em> more often in sales than you hear <em class=\"im_emphasis\">yes<\/em>. In fact, <em class=\"im_emphasis\">no<\/em> is part of the game of sales. But don\u2019t take it personally. \u201cDon\u2019t get dejected when you\u2019ve been rejected\u2014just get your skills perfected,\u201d is advice from selling expert and author Harvey Mackay.<span id=\"fwk-125752-fn14_064\" class=\"im_footnote\"><a class=\"footnote\" title=\"Harvey Mackay, \u201c8 Tips for Handling Rejection,\u201d WMAR-ABC2, July 5, 2009, http:\/\/www.abc2news.com\/content\/financialsurvival\/yourjob\/story\/8-tips-for-handling-rejection\/dM-Sg9DHiEaJcmqMgDp44w.cspx (accessed September 9, 2009).\" id=\"return-footnote-164-17\" href=\"#footnote-164-17\" aria-label=\"Footnote 17\"><sup class=\"footnote\">[17]<\/sup><\/a><\/span> <em class=\"im_emphasis\">No<\/em> is what helps you hear <em class=\"im_emphasis\">yes<\/em>. Of course, you wouldn\u2019t expect every prospect you contact to buy your product or service. Think about it: do you buy everything that is pitched to you? So it is hearing <em class=\"im_emphasis\">no<\/em> that helps you fine-tune your sales presentation to ultimately hear <em class=\"im_emphasis\">yes<\/em>.<span id=\"fwk-125752-fn14_065\" class=\"im_footnote\"><a class=\"footnote\" title=\"Hal Becker, \u201cBecome a Pro at Dealing with Rejection, and You\u2019ll Win More often at the Sales Game,\u201d Kansas City Business Journal, March 4, 2005, http:\/\/kansascity.bizjournals.com\/kansascity\/stories\/2005\/03\/07\/smallb6.html (accessed May 16, 2010).\" id=\"return-footnote-164-18\" href=\"#footnote-164-18\" aria-label=\"Footnote 18\"><sup class=\"footnote\">[18]<\/sup><\/a><\/span> There should be no fear in <em class=\"im_emphasis\">no<\/em>.<\/p>\n<div id=\"fwk-125752-ch14_s02_s03_n02\" class=\"im_video im_editable im_block\">\n<h3 class=\"im_title\">Video Clip<\/h3>\n<p>Positive Reinforcement<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-3\" title=\"Stay Positive - Stay Creative\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Bh9oO5gKc-g?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Want to stay motivated to keep going even when you hear <em class=\"im_emphasis\">no<\/em>? Watch this video about being positive and being creative featuring sales guru Jeffrey Gitomer:<\/p>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s03_n03\" class=\"im_callout im_block\">\n<h3 class=\"im_title\">Power Player: Lessons in Selling from Successful Salespeople<\/h3>\n<p>The Eyes Have It<\/p>\n<p>\u201cSell with your eyes\u201d is the advice that Jessica Sciarabba, AT&amp;T retail sales consultant, gives to all sales reps. \u201cThe best piece of advice about how to have a successful career in sales came from my first boss. He taught me how to make a personal connection with customers by looking at them and showing my interest in them with my eyes. It makes a difference and it really works.\u201d<span id=\"fwk-125752-fn14_066\" class=\"im_footnote\"><a class=\"footnote\" title=\"Conversation with Jessica Sciarabba at AT&amp;T store in King of Prussia, PA, August 26, 2009.\" id=\"return-footnote-164-19\" href=\"#footnote-164-19\" aria-label=\"Footnote 19\"><sup class=\"footnote\">[19]<\/sup><\/a><\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s04\" class=\"im_section\">\n<h2 class=\"im_title im_editable im_block\">Positive Energy from a Healthy Mind and Body<\/h2>\n<p>It\u2019s virtually impossible to be successful in sales and in life if you don\u2019t take care of yourself. Conflicting priorities; lack of time; demands of work, family, and friends; the negativity of some people; and even the state of the economy can take a toll on you. Stress is a real part of everyday life; unfortunately there is no magic formula to avoid it. But you can learn to balance work and your personal life for a better balance and potentially less stress.<\/p>\n<div id=\"fwk-125752-ch14_s02_s04_n01\" class=\"im_video im_editable im_block\">\n<h3 class=\"im_title\">Video Clip<\/h3>\n<p>Make Time for Yourself<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-4\" title=\"Rachel Gordon - Work Life Balance\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/xV8q_N4g1GU?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Listen to how Rachel Gordon, account manager at WMGK, balances work and her personal life to be a better salesperson.<\/p>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s04_s01\" class=\"im_section\">\n<h2 class=\"im_title im_editable im_block\">Take Good Care of Yourself<\/h2>\n<p>Have you ever been on an airplane and listened to the directions from the flight attendant about safety? She says that in case of an emergency, put on your oxygen mask first and then help those around you to put theirs on. The theory is that you can\u2019t really help anyone else until you are taken care of. That same theory applies to mental, emotional, and physical health. You won\u2019t be able to provide support and ideas to your customers unless you are healthy in mind and body. To start off every day with the energy and enthusiasm to conquer the world, take the time to take care of yourself with the following tips:<\/p>\n<ul id=\"fwk-125752-ch14_s02_s04_s01_l01\" class=\"im_itemizedlist im_editable im_block\">\n<li><strong class=\"im_emphasis im_bold\">Get a good night\u2019s sleep<\/strong>. Avoid caffeine in the late afternoon and evening, and go to sleep early. It\u2019s best not to assume that your current sleep time is enough; experiment with what is your optimum night\u2019s sleep.<span id=\"fwk-125752-fn14_067\" class=\"im_footnote\"><a class=\"footnote\" title=\"Donald Latumahina, \u201cHow to Get Your Morning Off to a Great Start,\u201d Life Optimizer Blog, July 28, 2009, http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start (accessed August 19, 2009).\" id=\"return-footnote-164-20\" href=\"#footnote-164-20\" aria-label=\"Footnote 20\"><sup class=\"footnote\">[20]<\/sup><\/a><\/span><\/li>\n<li><strong class=\"im_emphasis im_bold\">Eat a healthy breakfast<\/strong>. You might think you don\u2019t have time, but it\u2019s best to make time to eat breakfast. It provides fuel to start your day. A healthy breakfast can be fast and easy, especially if you plan it the night before. Oatmeal with almonds, cold cereal with fruit, a smoothie with fruit, low-fat yogurt and wheat germ, and even cold veggie pizza can be a healthy breakfast. You owe it to yourself to start right. Use some tips from this article from the Mayo Clinic for some healthy options: <a class=\"im_link\" href=\"http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197\" target=\"_blank\">http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197<\/a>.<span id=\"fwk-125752-fn14_068\" class=\"im_footnote\"><a class=\"footnote\" title=\"Mayo Clinic Staff, \u201cHealthy Breakfast: Quick, Flexible Options to Grab at Home,\u201d MayoClinic.com, http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197 (accessed September 8, 2009).\" id=\"return-footnote-164-21\" href=\"#footnote-164-21\" aria-label=\"Footnote 21\"><sup class=\"footnote\">[21]<\/sup><\/a><\/span><\/li>\n<li><strong class=\"im_emphasis im_bold\">Exercise<\/strong>. It\u2019s a good idea to do some kind of regular physical exercise such as working out or walking. This helps reduce stress and helps you manage weight.<\/li>\n<li><strong class=\"im_emphasis im_bold\">Don\u2019t procrastinate; get right into your day<\/strong>. Jump in with both feet and start your day off right. If you stop to watch television, text your friends, or do other activities, your morning will be half over before you know it with nothing to show for it.<span id=\"fwk-125752-fn14_069\" class=\"im_footnote\"><a class=\"footnote\" title=\"Donald Latumahina, \u201cHow to Get Your Morning Off to a Great Start,\u201d Life Optimizer Blog, July 28, 2009, http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start (accessed August 19, 2009).\" id=\"return-footnote-164-22\" href=\"#footnote-164-22\" aria-label=\"Footnote 22\"><sup class=\"footnote\">[22]<\/sup><\/a><\/span><\/li>\n<li><strong class=\"im_emphasis im_bold\">Start your day with the most important task<\/strong>. Use your prioritized to-do list and conquer the most important item first; leave everything else for later. You might be tempted to do the small things first so you can scratch them off you list. But when you take on the more important and biggest challenge first, you have the most amount of energy and drive. And you will have a huge sense of accomplishment with time to spare for your smaller to-dos.<span id=\"fwk-125752-fn14_070\" class=\"im_footnote\"><a class=\"footnote\" title=\"Jonathan Figaro, \u201cA Simple Tip to Be More Productive,\u201d Life Optimizer Blog, July 25, 2009, http:\/\/www.lifeoptimizer.org\/2009\/07\/18\/be-more-productive (accessed August 19, 2009).\" id=\"return-footnote-164-23\" href=\"#footnote-164-23\" aria-label=\"Footnote 23\"><sup class=\"footnote\">[23]<\/sup><\/a><\/span><\/li>\n<li><strong class=\"im_emphasis im_bold\">Smile and enjoy your day<\/strong>. Your attitude sets the tone for your customers. Always wear a warm, genuine smile; people like to do business with people who enjoy what they do. A smile can break tension in a meeting and put everyone at ease.<span id=\"fwk-125752-fn14_071\" class=\"im_footnote\"><a class=\"footnote\" title=\"Diane Gray, \u201cSome Sales Tips from the Best Salespersons,\u201d Associated Content, March 14, 2007, http:\/\/www.associatedcontent.com\/article\/166636\/some_sales_tips_from_the_best_salespersons.html?cat=35 (accessed August 19, 2009).\" id=\"return-footnote-164-24\" href=\"#footnote-164-24\" aria-label=\"Footnote 24\"><sup class=\"footnote\">[24]<\/sup><\/a><\/span><\/li>\n<li><strong class=\"im_emphasis im_bold\">Don\u2019t worry about what you can\u2019t control<\/strong>. Worry causes stress, and stress breeds doubt. It\u2019s a good idea to make a list of all the things that are causing stress in your life. Review them and identify which ones you have control over and develop an action plan to take control over that element. For those over which you don\u2019t have control, don\u2019t stress. It\u2019s simply a waste of time to worry about things you can\u2019t control.<span id=\"fwk-125752-fn14_072\" class=\"im_footnote\"><a class=\"footnote\" title=\"Tim W. Knox, \u201cCan You Handle the Stress of Running a Business?\u201d Entrepreneur, October 6, 2003, http:\/\/www.entrepreneur.com\/startingabusiness\/startupbasics\/askourideasandinspirationexpert\/article64824.html (accessed September 8, 2009).\" id=\"return-footnote-164-25\" href=\"#footnote-164-25\" aria-label=\"Footnote 25\"><sup class=\"footnote\">[25]<\/sup><\/a><\/span><\/li>\n<li><strong class=\"im_emphasis im_bold\">Take time for yourself<\/strong>. Chances are you have multiple responsibilities and demands including work, family, school, community, and others. Even though you want to do it all, it\u2019s a good idea to schedule some time for yourself regularly. Do something that you enjoy whether it is reading a book, going to the mall, or taking a bike ride. This \u201cme time\u201d can go a long way to rejuvenate yourself and refresh you to take on the next big challenge.<\/li>\n<\/ul>\n<div id=\"fwk-125752-ch14_s02_s04_s01_n01\" class=\"im_video im_editable im_block\">\n<h3 class=\"im_title\">Video Clip<\/h3>\n<p>Be Inspired<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-5\" title=\"general mindmovie for success\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/vsRw6-w53FU?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The bottom line is you <em class=\"im_emphasis\">can<\/em> be successful in your career. It\u2019s up to you. This video will inspire you.<\/p>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s04_s01_n02\" class=\"im_key_takeaways im_editable im_block\">\n<h3 class=\"im_title\">Key Takeaways<\/h3>\n<ul id=\"fwk-125752-ch14_s02_s04_s01_l02\" class=\"im_itemizedlist\">\n<li>You have to believe in yourself so that others will believe in you.<\/li>\n<li>Expand your knowledge every day by reading an article, part of a book, or blog about selling or the industry you are selling in.<\/li>\n<li>Failure can be one of the best ways to succeed; it teaches you how to avoid the same mistakes twice.<\/li>\n<li><strong class=\"im_emphasis im_bold\">Personal responsibility<\/strong> is a key element in success.<\/li>\n<li>You can create positive energy by taking care of yourself in mind and body.<\/li>\n<\/ul>\n<\/div>\n<div id=\"fwk-125752-ch14_s02_s04_s01_n03\" class=\"im_exercises im_editable im_block\">\n<h3 class=\"im_title\">Exercises<\/h3>\n<ol id=\"fwk-125752-ch14_s02_s04_s01_l03\" class=\"im_orderedlist\">\n<li>Think about a situation in your life that seemed almost impossible. What did you do to overcome it? How did you determine your course of action? How long did it take? How did you stay motivated?<\/li>\n<li>Identify at least one goal that you would like to accomplish in your life. How will you achieve it? What are the steps you plan to take?<\/li>\n<li>Assume you are a designer and you want to sell your new designs for home furnishings called \u201cThe Ultimate Dorm Room\u201d to Target. You met with the buyer once, and she made some suggestions and said she would consider it again in six months. What would you do to continue to stay motivated until you meet with her again?<\/li>\n<li>Identify at least three resources for information about the selling profession (hint: several are mentioned in the chapter). Read, watch, or participate in them at least once a week for the next three weeks. What did you learn? Will you continue to use these as resources? Why or why not?<\/li>\n<li>Contact a B2B salesperson and ask him what he does to stay motivated. Which pointers might you find helpful? Why? Which pointers don\u2019t you find helpful? Why not?<\/li>\n<li>Discuss a group situation in which you were involved and someone did not take personal responsibility. What impact did the lack of personal responsibility have on the team in achieving its goal? What might the outcome had been if the person had taken personal responsibility?<\/li>\n<li>Watch this video and discuss three things that can make a failure into a learning experience: <a class=\"im_link\" href=\"http:\/\/www.sellingpower.com\/content\/video\/index.php?mid=309\" target=\"_blank\">http:\/\/www.sellingpower.com\/content\/video\/index.php?mid=309<\/a>.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-164\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Powerful Selling. <strong>Authored by<\/strong>: Anonymous. <strong>Provided by<\/strong>: Anonymous. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/2012books.lardbucket.org\/books\/powerful-selling\/\">http:\/\/2012books.lardbucket.org\/books\/powerful-selling\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Be A Rockstar. <strong>Authored by<\/strong>: Jeffrey Gitomer&#039;s Sales Training Channel. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/jVnua5BY5OM\">https:\/\/youtu.be\/jVnua5BY5OM<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><li>Lisa Peskin - Why Sales is the Best Profession (and Most Challenging). <strong>Authored by<\/strong>: Kim Richmond. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/nf-JKUWjAl8\">https:\/\/youtu.be\/nf-JKUWjAl8<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><li>Stay Positive - Stay Creative. <strong>Authored by<\/strong>: Jeffrey Gitomer&#039;s Sales Training Channel. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/Bh9oO5gKc-g\">https:\/\/youtu.be\/Bh9oO5gKc-g<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><li>Rachel Gordon - Work Life Balance. <strong>Authored by<\/strong>: Kim Richmond. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/xV8q_N4g1GU\">https:\/\/youtu.be\/xV8q_N4g1GU<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><li>general mindmovie for success. <strong>Authored by<\/strong>: videoonline72. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/vsRw6-w53FU\">https:\/\/youtu.be\/vsRw6-w53FU<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-164-1\">Tedy Bruschi with Michael Holley, <em class=\"im_emphasis\">Never Give Up: My Stroke, My Recovery &amp; My Return to the NFL<\/em> (Hoboken, NJ: Wiley &amp; Sons, Inc., 2007). <a href=\"#return-footnote-164-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-164-2\">Karen Guregian, \u201cTedy Bruschi a Role Model to Pats, Fans,\u201d <em class=\"im_emphasis\">Boston Herald<\/em>, September 1, 2009, <a class=\"im_link\" href=\"http:\/\/www.bostonherald.com\/sports\/football\/patriots\/view\/20090901tedy_bruschi_a_role_model_to_pats_fans\" target=\"_blank\">http:\/\/www.bostonherald.com\/sports\/football\/patriots\/view\/20090901tedy_bruschi_a_role_model_to_pats_fans<\/a> (accessed September 7, 2009). <a href=\"#return-footnote-164-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-164-3\">Mark Newman, \u201cSoxabration: Reliving 2005,\u201d White Sox, March 27, 2006, <a class=\"im_link\" href=\"http:\/\/chicago.whitesox.mlb.com\/cws\/history\/championship05.jsp\" target=\"_blank\">http:\/\/chicago.whitesox.mlb.com\/cws\/history\/championship05.jsp<\/a> (accessed January 3, 2010). <a href=\"#return-footnote-164-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><li id=\"footnote-164-4\">Priceless.com, <a class=\"im_link\" href=\"http:\/\/www.priceless.com\/us\/personal\/en\/index.html\" target=\"_blank\">http:\/\/www.priceless.com\/us\/personal\/en\/index.html<\/a> (accessed September 7, 2009). <a href=\"#return-footnote-164-4\" class=\"return-footnote\" aria-label=\"Return to footnote 4\">&crarr;<\/a><\/li><li id=\"footnote-164-5\">Jim Meisenheimer, \u201c25 Ways to Get Motivated to Start Selling More,\u201d EvanCarmichael.com, <a class=\"im_link\" href=\"http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html\" target=\"_blank\">http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html<\/a> (accessed August 19, 2009). <a href=\"#return-footnote-164-5\" class=\"return-footnote\" aria-label=\"Return to footnote 5\">&crarr;<\/a><\/li><li id=\"footnote-164-6\">Jim Meisenheimer, \u201c25 Ways to Get Motivated to Start Selling More,\u201d EvanCarmichael.com, <a class=\"im_link\" href=\"http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html\" target=\"_blank\">http:\/\/www.evancarmichael.com\/Sales\/407\/25-Ways-To-Get-Motivated-To-Start-Selling-More.html<\/a> (accessed August 19, 2009). <a href=\"#return-footnote-164-6\" class=\"return-footnote\" aria-label=\"Return to footnote 6\">&crarr;<\/a><\/li><li id=\"footnote-164-7\">Adam Bryant, \u201cYou Win a Floppy Chicken,\u201d <em class=\"im_emphasis\">New York Times<\/em>, July 12, 2009, business, 2. <a href=\"#return-footnote-164-7\" class=\"return-footnote\" aria-label=\"Return to footnote 7\">&crarr;<\/a><\/li><li id=\"footnote-164-8\">Stacy Blackman, \u201cWant to Succeed? Learn How to Fail,\u201d BNET, July 21, 2009, <a class=\"im_link\" href=\"http:\/\/blogs.bnet.com\/mba\/?p=962\" target=\"_blank\">http:\/\/blogs.bnet.com\/mba\/?p=962<\/a> (accessed September 7, 2009). <a href=\"#return-footnote-164-8\" class=\"return-footnote\" aria-label=\"Return to footnote 8\">&crarr;<\/a><\/li><li id=\"footnote-164-9\">Dave Kahle, \u201cLearning from Failure,\u201d <em class=\"im_emphasis\">American Salesman<\/em>, February 2009, <a class=\"im_link\" href=\"http:\/\/www.davekahle.com\/article\/learningfromfailure.html\" target=\"_blank\">http:\/\/www.davekahle.com\/article\/learningfromfailure.html<\/a> (accessed May 16, 2010). <a href=\"#return-footnote-164-9\" class=\"return-footnote\" aria-label=\"Return to footnote 9\">&crarr;<\/a><\/li><li id=\"footnote-164-10\">Lisa Peskin, \u201cTop 10 Secrets of Selling in a Recession\u201d <em class=\"im_emphasis\">Philadelphia Business Journal<\/em> Workshop, Philadelphia, PA, July 29, 2009. <a href=\"#return-footnote-164-10\" class=\"return-footnote\" aria-label=\"Return to footnote 10\">&crarr;<\/a><\/li><li id=\"footnote-164-11\">Lisa Peskin, \u201cTop 10 Secrets of Selling in a Recession,\u201d <em class=\"im_emphasis\">Philadelphia Business Journal<\/em> Workshop, Philadelphia, PA, July 29, 2009. <a href=\"#return-footnote-164-11\" class=\"return-footnote\" aria-label=\"Return to footnote 11\">&crarr;<\/a><\/li><li id=\"footnote-164-12\">Adam Bryant, \u201cConnecting the Dots Isn\u2019t Enough,\u201d <em class=\"im_emphasis\">New York Times<\/em>, July 19, 2009, business, 2. <a href=\"#return-footnote-164-12\" class=\"return-footnote\" aria-label=\"Return to footnote 12\">&crarr;<\/a><\/li><li id=\"footnote-164-13\"><span id=\"fwk-125752-fn14_058\" class=\"im_footnote\">Baseball Almanac, \u201cCareer Leaders for Batting Average,\u201d <a class=\"im_link\" href=\"http:\/\/www.baseball-almanac.com\/hitting\/hibavg1.shtml\" target=\"_blank\">http:\/\/www.baseball-almanac.com\/hitting\/hibavg1.shtml<\/a> (accessed September 7, 2009).<\/span><sup class=\"im_superscript\">,<\/sup><span id=\"fwk-125752-fn14_059\" class=\"im_footnote\">Amanda Ferrante, \u201cRetailers Counting on Conversion to Drive Store Metrics,\u201d Retail Store Ops Blog, March 17, 2008, <a class=\"im_link\" href=\"http:\/\/retailstoreops.blogspot.com\/2008\/03\/retailers-counting-on-conversion.html\" target=\"_blank\">http:\/\/retailstoreops.blogspot.com\/2008\/03\/retailers-counting-on-conversion.html<\/a> (accessed September 7, 2009).<\/span><sup class=\"im_superscript\">,<\/sup><span id=\"fwk-125752-fn14_060\" class=\"im_footnote\">The Conversion Chronicles, <a class=\"im_link\" href=\"http:\/\/www.conversionchronicles.com\/\" target=\"_blank\">http:\/\/www.conversionchronicles.com\/<\/a>, September 7, 2009 (accessed May 16, 2010).<\/span> <a href=\"#return-footnote-164-13\" class=\"return-footnote\" aria-label=\"Return to footnote 13\">&crarr;<\/a><\/li><li id=\"footnote-164-14\">Dave Kahle, \u201cLearning from Failure,\u201d <em class=\"im_emphasis\">American Salesman<\/em>, February 2009, <a class=\"im_link\" href=\"http:\/\/www.davekahle.com\/article\/learningfromfailure.html\" target=\"_blank\">http:\/\/www.davekahle.com\/article\/learningfromfailure.html<\/a> (accessed May 16, 2010). <a href=\"#return-footnote-164-14\" class=\"return-footnote\" aria-label=\"Return to footnote 14\">&crarr;<\/a><\/li><li id=\"footnote-164-15\">Wayne Mansfield, \u201cSeven Tips for Handling Stress in Challenging Times,\u201d Article Dashboard, <a class=\"im_link\" href=\"http:\/\/www.articledashboard.com\/Article\/7-Tips-for-Handling-Stress-in-Challenging-Times\/612133\" target=\"_blank\">http:\/\/www.articledashboard.com\/Article\/7-Tips-for-Handling-Stress-in-Challenging-Times\/612133<\/a> (accessed September 8, 2009). <a href=\"#return-footnote-164-15\" class=\"return-footnote\" aria-label=\"Return to footnote 15\">&crarr;<\/a><\/li><li id=\"footnote-164-16\">James Messina, \u201cAccepting Personal Responsibility,\u201d LIVESTRONG.COM, November 18, 2009, <a class=\"im_link\" href=\"http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility\" target=\"_blank\">http:\/\/www.livestrong.com\/article\/14698-accepting-personal-responsibility<\/a> (accessed September 9, 2009). <a href=\"#return-footnote-164-16\" class=\"return-footnote\" aria-label=\"Return to footnote 16\">&crarr;<\/a><\/li><li id=\"footnote-164-17\">Harvey Mackay, \u201c8 Tips for Handling Rejection,\u201d WMAR-ABC2, July 5, 2009, <a class=\"im_link\" href=\"http:\/\/www.abc2news.com\/content\/financialsurvival\/yourjob\/story\/8-tips-for-handling-rejection\/dM-Sg9DHiEaJcmqMgDp44w.cspx\" target=\"_blank\">http:\/\/www.abc2news.com\/content\/financialsurvival\/yourjob\/story\/8-tips-for-handling-rejection\/dM-Sg9DHiEaJcmqMgDp44w.cspx<\/a> (accessed September 9, 2009). <a href=\"#return-footnote-164-17\" class=\"return-footnote\" aria-label=\"Return to footnote 17\">&crarr;<\/a><\/li><li id=\"footnote-164-18\">Hal Becker, \u201cBecome a Pro at Dealing with Rejection, and You\u2019ll Win More often at the Sales Game,\u201d <em class=\"im_emphasis\">Kansas City Business Journal<\/em>, March 4, 2005, <a class=\"im_link\" href=\"http:\/\/kansascity.bizjournals.com\/kansascity\/stories\/2005\/03\/07\/smallb6.html\" target=\"_blank\">http:\/\/kansascity.bizjournals.com\/kansascity\/stories\/2005\/03\/07\/smallb6.html<\/a> (accessed May 16, 2010). <a href=\"#return-footnote-164-18\" class=\"return-footnote\" aria-label=\"Return to footnote 18\">&crarr;<\/a><\/li><li id=\"footnote-164-19\">Conversation with Jessica Sciarabba at AT&amp;T store in King of Prussia, PA, August 26, 2009. <a href=\"#return-footnote-164-19\" class=\"return-footnote\" aria-label=\"Return to footnote 19\">&crarr;<\/a><\/li><li id=\"footnote-164-20\">Donald Latumahina, \u201cHow to Get Your Morning Off to a Great Start,\u201d Life Optimizer Blog, July 28, 2009, <a class=\"im_link\" href=\"http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start\" target=\"_blank\">http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start<\/a> (accessed August 19, 2009). <a href=\"#return-footnote-164-20\" class=\"return-footnote\" aria-label=\"Return to footnote 20\">&crarr;<\/a><\/li><li id=\"footnote-164-21\">Mayo Clinic Staff, \u201cHealthy Breakfast: Quick, Flexible Options to Grab at Home,\u201d MayoClinic.com, <a class=\"im_link\" href=\"http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197\" target=\"_blank\">http:\/\/www.mayoclinic.com\/health\/food-and-nutrition\/NU00197<\/a> (accessed September 8, 2009). <a href=\"#return-footnote-164-21\" class=\"return-footnote\" aria-label=\"Return to footnote 21\">&crarr;<\/a><\/li><li id=\"footnote-164-22\">Donald Latumahina, \u201cHow to Get Your Morning Off to a Great Start,\u201d Life Optimizer Blog, July 28, 2009, <a class=\"im_link\" href=\"http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start\" target=\"_blank\">http:\/\/www.lifeoptimizer.org\/2009\/07\/28\/how-to-get-your-morning-off-to-a-great-start<\/a> (accessed August 19, 2009). <a href=\"#return-footnote-164-22\" class=\"return-footnote\" aria-label=\"Return to footnote 22\">&crarr;<\/a><\/li><li id=\"footnote-164-23\">Jonathan Figaro, \u201cA Simple Tip to Be More Productive,\u201d Life Optimizer Blog, July 25, 2009, <a class=\"im_link\" href=\"http:\/\/www.lifeoptimizer.org\/2009\/07\/18\/be-more-productive\" target=\"_blank\">http:\/\/www.lifeoptimizer.org\/2009\/07\/18\/be-more-productive<\/a> (accessed August 19, 2009). <a href=\"#return-footnote-164-23\" class=\"return-footnote\" aria-label=\"Return to footnote 23\">&crarr;<\/a><\/li><li id=\"footnote-164-24\">Diane Gray, \u201cSome Sales Tips from the Best Salespersons,\u201d Associated Content, March 14, 2007, <a class=\"im_link\" href=\"http:\/\/www.associatedcontent.com\/article\/166636\/some_sales_tips_from_the_best_salespersons.html?cat=35\" target=\"_blank\">http:\/\/www.associatedcontent.com\/article\/166636\/some_sales_tips_from_the_best_salespersons.html?cat=35<\/a> (accessed August 19, 2009). <a href=\"#return-footnote-164-24\" class=\"return-footnote\" aria-label=\"Return to footnote 24\">&crarr;<\/a><\/li><li id=\"footnote-164-25\">Tim W. Knox, \u201cCan You Handle the Stress of Running a Business?\u201d <em class=\"im_emphasis\">Entrepreneur<\/em>, October 6, 2003, <a class=\"im_link\" href=\"http:\/\/www.entrepreneur.com\/startingabusiness\/startupbasics\/askourideasandinspirationexpert\/article64824.html\" target=\"_blank\">http:\/\/www.entrepreneur.com\/startingabusiness\/startupbasics\/askourideasandinspirationexpert\/article64824.html<\/a> (accessed September 8, 2009). <a href=\"#return-footnote-164-25\" class=\"return-footnote\" aria-label=\"Return to footnote 25\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":9,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Powerful Selling\",\"author\":\"Anonymous\",\"organization\":\"Anonymous\",\"url\":\"http:\/\/2012books.lardbucket.org\/books\/powerful-selling\/\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Be A Rockstar\",\"author\":\"Jeffrey Gitomer\\'s Sales Training Channel\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/jVnua5BY5OM\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Lisa Peskin - Why Sales is the Best Profession (and Most Challenging)\",\"author\":\"Kim Richmond\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/nf-JKUWjAl8\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Stay Positive - Stay Creative\",\"author\":\"Jeffrey Gitomer\\'s Sales Training Channel\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/Bh9oO5gKc-g\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Rachel Gordon - Work Life Balance\",\"author\":\"Kim Richmond\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/xV8q_N4g1GU\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"general mindmovie for success\",\"author\":\"videoonline72\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/vsRw6-w53FU\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-164","chapter","type-chapter","status-publish","hentry"],"part":157,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/164\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/164\/revisions\/453"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/parts\/157"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapters\/164\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/pressbooks\/v2\/chapter-type?post=164"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/contributor?post=164"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/wp-json\/wp\/v2\/license?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}