{"id":66,"date":"2015-07-29T18:55:15","date_gmt":"2015-07-29T18:55:15","guid":{"rendered":"https:\/\/courses.candelalearning.com\/salesx17xmaster\/?post_type=chapter&p=66"},"modified":"2015-07-29T19:05:15","modified_gmt":"2015-07-29T19:05:15","slug":"your-best-behavior","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/cerritos-sales-1\/chapter\/your-best-behavior\/","title":{"raw":"Your Best Behavior","rendered":"Your Best Behavior"},"content":{"raw":"
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Learning Objective<\/h3>\r\n
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  1. Understand the appropriate etiquette for business communication.<\/li>\r\n<\/ol>\r\n<\/div>\r\nYou probably learned about table manners, thank-you notes, and other forms of etiquette when you were younger. The way you conduct yourself says a lot about who you are in life and, by extension, in business. Although many companies have a casual dress code, don\u2019t be quick to assume that protocol and established practices aren\u2019t important. It would be easy to misinterpret lack of formality as lack of professionalism. Manners matter in selling, now more than ever.\r\n
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    Never Underestimate the Power of Good Etiquette<\/h2>\r\nHow do you make a positive impression when you meet someone? What\u2019s the best way to ask for her business card? When is it appropriate or expected to send a thank-you note? Who picks up the bill at a business lunch? It\u2019s hard to know the \u201crules of the road,\u201d especially in today\u2019s casual, fast-paced selling environment. Etiquette<\/span><\/span> can make the difference in how your customer perceives you and your personal brand.\r\n
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    Etiquette Tips for Letters and Memos<\/h2>\r\nDespite the use of electronic devices in business, formal written communication such as letters, memos, proposals, reports, and presentations are still major methods of communication in selling. These more official methods of communication reflect factual statements that you are making on behalf of the company. Here are some tips for writing business communications:\r\n