11.1 The Supply Chain and a Firm’s Role in It Learning Objectives Understand what is meant by the term supply chain management. Understand the four components of supply chain management. Understand the “bullwhip” phenomenon. Recognize the benefits for a small business in adopting supply chain management. No man is an island, entire of itself.John Donne, … Continue reading 11.1 The Supply Chain and a Firm’s Role in It