7.4 Differentiation and Positioning

7.4 Differentiation and Positioning Learning Objectives Explain differentiation and positioning. Explain why differentiation and positioning are so important for an online marketing strategy and an onground marketing strategy. Understand that a successful differentiation strategy cannot be copied by competitors. Understand that there are many ways to differentiate a product or a service. Understand that successful … Continue reading 7.4 Differentiation and Positioning