{"id":246,"date":"2014-09-17T00:42:03","date_gmt":"2014-09-17T00:42:03","guid":{"rendered":"https:\/\/courses.candelalearning.com\/buslegalenv\/?post_type=chapter&#038;p=246"},"modified":"2015-04-15T19:31:38","modified_gmt":"2015-04-15T19:31:38","slug":"chapter-30-intellectual-property","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/chapter\/chapter-30-intellectual-property\/","title":{"raw":"Introduction: Intellectual Property","rendered":"Introduction: Intellectual Property"},"content":{"raw":"<div class=\"bcc-box bcc-highlight\">\r\n<h3>Learning Objectives<\/h3>\r\nAfter reading this chapter, you should understand the following:\r\n<ul id=\"mayer_1.0-ch52_s02_l01\" class=\"im_orderedlist\">\r\n\t<li>The principal kinds of intellectual property<\/li>\r\n\t<li>The difference between patents and trade secrets, and why a company might choose to rely on trade secrets rather than obtain a patent<\/li>\r\n\t<li>What copyrights are, how to obtain them, and how they differ from trademarks<\/li>\r\n\t<li>Why some \u201cmarks\u201d may not be eligible for trademark protection, and how to obtain trademark protection for those that are<\/li>\r\n<\/ul>\r\n<\/div>\r\nFew businesses of any size could operate without being able to protect their rights to a particular type of intangible personal property: <span class=\"im_margin_term\"><span class=\"im_glossterm\">intellectual property<\/span><\/span>. The major forms of intellectual property are patents, copyrights, and trademarks. Unlike tangible personal property (machines, inventory) or real property (land, office buildings), intellectual property is formless. It is the product of the human intellect that is embodied in the goods and services a company offers and by which the company is known.\r\n<div class=\"im_section\">\r\n\r\nA <span class=\"im_margin_term\"><span class=\"im_glossterm\">patent<\/span><\/span> is a grant from government that gives an inventor the exclusive right to make, use, and sell an invention for a period of twenty years from the date of filing the application for a patent. A <span class=\"im_margin_term\"><span class=\"im_glossterm\">copyright<\/span><\/span> is the right to exclude others from using or marketing forms of expression. A <span class=\"im_margin_term\"><span class=\"im_glossterm\">trademark<\/span><\/span> is the right to prevent others from using a company\u2019s product name, slogan, or identifying design. Other forms of intellectual property are trade secrets (particular kinds of information of commercial use to a company that created it) and right of publicity (the right to exploit a person\u2019s name or image). Note that the property interest protected in each case is not the tangible copy of the invention or writing\u2014not the machine with a particular serial number or the book lying on someone\u2019s shelf\u2014but the invention or words themselves. That is why intellectual property is said to be intangible: it is a right to exclude any others from gaining economic benefit from your own intellectual creation. In this chapter, we examine how Congress, the courts, and the Patent and Trademark Office have worked to protect the major types of intellectual property.\r\n\r\n<\/div>\r\n&nbsp;\r\n\r\n&nbsp;","rendered":"<div class=\"bcc-box bcc-highlight\">\n<h3>Learning Objectives<\/h3>\n<p>After reading this chapter, you should understand the following:<\/p>\n<ul id=\"mayer_1.0-ch52_s02_l01\" class=\"im_orderedlist\">\n<li>The principal kinds of intellectual property<\/li>\n<li>The difference between patents and trade secrets, and why a company might choose to rely on trade secrets rather than obtain a patent<\/li>\n<li>What copyrights are, how to obtain them, and how they differ from trademarks<\/li>\n<li>Why some \u201cmarks\u201d may not be eligible for trademark protection, and how to obtain trademark protection for those that are<\/li>\n<\/ul>\n<\/div>\n<p>Few businesses of any size could operate without being able to protect their rights to a particular type of intangible personal property: <span class=\"im_margin_term\"><span class=\"im_glossterm\">intellectual property<\/span><\/span>. The major forms of intellectual property are patents, copyrights, and trademarks. Unlike tangible personal property (machines, inventory) or real property (land, office buildings), intellectual property is formless. It is the product of the human intellect that is embodied in the goods and services a company offers and by which the company is known.<\/p>\n<div class=\"im_section\">\n<p>A <span class=\"im_margin_term\"><span class=\"im_glossterm\">patent<\/span><\/span> is a grant from government that gives an inventor the exclusive right to make, use, and sell an invention for a period of twenty years from the date of filing the application for a patent. A <span class=\"im_margin_term\"><span class=\"im_glossterm\">copyright<\/span><\/span> is the right to exclude others from using or marketing forms of expression. A <span class=\"im_margin_term\"><span class=\"im_glossterm\">trademark<\/span><\/span> is the right to prevent others from using a company\u2019s product name, slogan, or identifying design. Other forms of intellectual property are trade secrets (particular kinds of information of commercial use to a company that created it) and right of publicity (the right to exploit a person\u2019s name or image). Note that the property interest protected in each case is not the tangible copy of the invention or writing\u2014not the machine with a particular serial number or the book lying on someone\u2019s shelf\u2014but the invention or words themselves. That is why intellectual property is said to be intangible: it is a right to exclude any others from gaining economic benefit from your own intellectual creation. In this chapter, we examine how Congress, the courts, and the Patent and Trademark Office have worked to protect the major types of intellectual property.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-246\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Business and the Legal Environment. <strong>Authored by<\/strong>: Anonymous. <strong>Provided by<\/strong>: Anonymous. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/2012books.lardbucket.org\/books\/business-and-the-legal-environment\/\">http:\/\/2012books.lardbucket.org\/books\/business-and-the-legal-environment\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":5,"menu_order":204,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Business and the Legal Environment\",\"author\":\"Anonymous\",\"organization\":\"Anonymous\",\"url\":\"http:\/\/2012books.lardbucket.org\/books\/business-and-the-legal-environment\/\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-246","chapter","type-chapter","status-publish","hentry"],"part":750,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/chapters\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/chapters\/246\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/chapters\/246\/revisions\/843"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/parts\/750"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/chapters\/246\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/pressbooks\/v2\/chapter-type?post=246"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/wp\/v2\/contributor?post=246"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-buslegalenv\/wp-json\/wp\/v2\/license?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}