Market Research in “Real Time”

Technological advances in mobile computing, smart phones, social networking, and data collection have changed the way companies capture information about consumer interest and behavior. One of the results of this new type of “research”  is predictive advertising. This video gives you a glimpse of the impact this has had on on consumer data collection.

Check Your Understanding

Answer the question(s) below to see how well you understand the topics covered in this section. This short quiz does not count toward your grade in the class, and you can retake it an unlimited number of times.

Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.