What you’ll learn to do: explain the concept of franchising and the associated risks and benefits to the franchisor and franchisee

For some people, coming up with a great business idea is a gratifying adventure. For most, however, it’s a daunting task. The key to coming up with a business idea is identifying something that customers want—or, perhaps more important, filling an unmet need.  For those who are undecided about the “best” business, many of them elect to buy a franchise instead of starting from scratch.

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: Franchising
• Self Check: Franchising

Take time to review and reflect on this activity in order to improve your performance on the assessment for this section.