What you’ll learn to do: understand and outline the elements of a marketing plan as a planning process

Have you ever wondered how an organization decides which products and services to develop,  promote, and sell?  Just as your personal plans—such as what you plan to major in or where you want to find a job—are likely to change, a company’s marketing plan will change as new opportunities and challenges present themselves.

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: Developing Organizational Objectives and Formulating Strategies
• Reading: Overview of the Marketing Plan
• Self Check: Marketing Strategies and Plan

Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.