Chapter 13: Marketing

Module: Marketing

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Why It Matters: Marketing

Why does Marketing matter?

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Show What You Know

Take this pre-test to see what you already know about the concepts in this section. The pre-test does not count toward your grade, but will help you plan where to focus your time and effort as you study. The pre-test is optional.

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What is Marketing?

Define the term “marketing”

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The Four Ps of Marketing

Define and give examples of the four “Ps” of the marketing mix (price, product, promotion and place)

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External Marketing Environment

Identify forces in the external marketing environment

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Market Research

Describe the process for and purpose of market research

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Marketing Strategies and Plan

Understand and outline the elements of a marketing plan as a planning process

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Branding

Define “brand” and the role of branding strategies in creating a successful product or business

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Pricing Strategies

Explain pricing strategies for new and existing products

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Product Distribution Strategies

Explain product distribution strategies and how they contribute to business success

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Promotion Mix

Explain the promotion mix, promotion strategies and the process of developing a successful promotion for both traditional and digital channels

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Social Media Marketing

Describe social media marketing, its advantages and disadvantages

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Putting It Together: Marketing

Marketing

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Quiz

You can take this quiz twice. Your highest score will count as your grade. Don’t wait until the last minute to take the quiz – take the quiz early so you’ll have plenty of time to study and improve your grade on your second attempt.