{"id":2779,"date":"2015-06-12T13:45:29","date_gmt":"2015-06-12T13:45:29","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=2779"},"modified":"2015-07-11T23:43:22","modified_gmt":"2015-07-11T23:43:22","slug":"outcome-identify-forces-identify-forces-in-the-external-marketing-environment-that-can-impact-a-business","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/chapter\/outcome-identify-forces-identify-forces-in-the-external-marketing-environment-that-can-impact-a-business\/","title":{"raw":"Outcome: External Marketing Environment","rendered":"Outcome: External Marketing Environment"},"content":{"raw":"<h2>What you'll learn to do: identify forces in the external marketing environment that can impact a business<\/h2>\r\nWhen Steve Jobs started Apple in his garage, he was perhaps already thinking about how he would\u00a0market his product to potential consumers. But, do you think he ever planned or anticipated the topic of the following\u00a0video?\r\n\r\nhttps:\/\/youtu.be\/9oiTpEfyStY\r\n\r\n<span style=\"color: #000000;\">How companies anticipate and react to the complex environment is a challenge, and the inability\u00a0to react or adapt the marketing mix to address these external forces can mean the difference between success and failure. In this next section you will learn about some of these factors and the role they play in shaping marketing decisions.\u00a0<\/span>\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: The Marketing Environment<\/li>\r\n\t<li>Reading: Generation Effects and Consumer Behavior<\/li>\r\n\t<li>Self Check: External Marketing Environment<\/li>\r\n<\/ul>\r\nTake time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.\r\n\r\n&nbsp;","rendered":"<h2>What you&#8217;ll learn to do: identify forces in the external marketing environment that can impact a business<\/h2>\n<p>When Steve Jobs started Apple in his garage, he was perhaps already thinking about how he would\u00a0market his product to potential consumers. But, do you think he ever planned or anticipated the topic of the following\u00a0video?<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Apple Product Hysteria\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9oiTpEfyStY?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000000;\">How companies anticipate and react to the complex environment is a challenge, and the inability\u00a0to react or adapt the marketing mix to address these external forces can mean the difference between success and failure. In this next section you will learn about some of these factors and the role they play in shaping marketing decisions.\u00a0<\/span><\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: The Marketing Environment<\/li>\n<li>Reading: Generation Effects and Consumer Behavior<\/li>\n<li>Self Check: External Marketing Environment<\/li>\n<\/ul>\n<p>Take time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-2779\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li><strong>Provided by<\/strong>: Lumen Learning and NGCC Team. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Apple Product Hysteria. <strong>Provided by<\/strong>: BBC. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/9oiTpEfyStY\">https:\/\/youtu.be\/9oiTpEfyStY<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":124,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning and NGCC Team\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Apple Product Hysteria\",\"author\":\"\",\"organization\":\"BBC\",\"url\":\"https:\/\/youtu.be\/9oiTpEfyStY\",\"project\":\"\",\"license\":\"cc-by-nc-nd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"e9b440a1-989f-4383-b496-90baa590a9b2 ","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-2779","chapter","type-chapter","status-publish","hentry"],"part":92,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/2779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/users\/124"}],"version-history":[{"count":17,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/2779\/revisions"}],"predecessor-version":[{"id":5124,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/2779\/revisions\/5124"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/parts\/92"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/2779\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/media?parent=2779"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapter-type?post=2779"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/contributor?post=2779"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/license?post=2779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}