{"id":500,"date":"2015-04-21T22:42:20","date_gmt":"2015-04-21T22:42:20","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=500"},"modified":"2015-07-11T23:42:54","modified_gmt":"2015-07-11T23:42:54","slug":"whatis-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/chapter\/whatis-marketing\/","title":{"raw":"Outcome: What Is Marketing?","rendered":"Outcome: What Is Marketing?"},"content":{"raw":"<h2>What you\u2019ll learn to do:\u00a0define the term \"marketing\"<\/h2>\r\nMarketing is more than just banner ads, television commercials, and people standing on the side of the road dressed up like the Statue of Liberty during tax time. It's a complex set of activities and strategies that influence\u00a0where we live, what we wear, how we conduct business, and how we spend our time and money. Marketing activities are conducted in an environment that changes quickly both in terms of customer demand and the methods by which consumers obtain information and make purchases. However, before you learn about these complex variables, you\u00a0will need a good working definition of marketing. The following video has one (actually two).\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=QePU68FhwiY\r\n\r\nNow that you have that under your belt, let's move ahead\u00a0so that you'll\u00a0have more than just a definition\u2014you'll have an <em>understanding<\/em> of marketing!\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: Defining Marketing<\/li>\r\n\t<li>Self Check: What is Marketing?<\/li>\r\n<\/ul>\r\nTake time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.","rendered":"<h2>What you\u2019ll learn to do:\u00a0define the term &#8220;marketing&#8221;<\/h2>\n<p>Marketing is more than just banner ads, television commercials, and people standing on the side of the road dressed up like the Statue of Liberty during tax time. It&#8217;s a complex set of activities and strategies that influence\u00a0where we live, what we wear, how we conduct business, and how we spend our time and money. Marketing activities are conducted in an environment that changes quickly both in terms of customer demand and the methods by which consumers obtain information and make purchases. However, before you learn about these complex variables, you\u00a0will need a good working definition of marketing. The following video has one (actually two).<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"What Is Marketing? Two Answers To This One Question\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/QePU68FhwiY?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Now that you have that under your belt, let&#8217;s move ahead\u00a0so that you&#8217;ll\u00a0have more than just a definition\u2014you&#8217;ll have an <em>understanding<\/em> of marketing!<\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: Defining Marketing<\/li>\n<li>Self Check: What is Marketing?<\/li>\n<\/ul>\n<p>Take time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-500\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What Is Marketing? Two Answers to This One Question. <strong>Authored by<\/strong>: firepolemarketing. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/QePU68FhwiY\">https:\/\/youtu.be\/QePU68FhwiY<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"What Is Marketing? 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