{"id":502,"date":"2015-04-21T22:42:42","date_gmt":"2015-04-21T22:42:42","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&p=502"},"modified":"2015-07-11T23:43:12","modified_gmt":"2015-07-11T23:43:12","slug":"the-four-ps-of-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/chapter\/the-four-ps-of-marketing\/","title":{"raw":"Outcome: The Four Ps of Marketing","rendered":"Outcome: The Four Ps of Marketing"},"content":{"raw":"

What you\u2019ll learn to do:\u00a0define and give examples of the four Ps of the marketing mix<\/h2>\r\n[caption id=\"attachment_2929\" align=\"aligncenter\" width=\"240\"]\"These<\/a> These peas are delicious. Thank you, Mama, for making them for me[\/caption]\r\n\r\nNot everyone is as excited about peas as Baby Lulu shown in the photo above! \u00a0As a student of business and marketing, you'll learn in this section that at least four Ps are vital to\u00a0the\u00a0exchange relationship we call marketing. Without the \u00a0four Ps there would be no marketing mix. \u00a0As a result, businesses would not be as efficient at developing products that consumers want, pricing them so that consumers\u00a0will purchase them, promoting them so consumers\u00a0know they are available, and getting them from their \"place\" to ours. Even if you didn't eat or enjoy peas when you were Lulu's age, after this section you might have gained a solid appreciation for the mighty P.\r\n

LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n