{"id":503,"date":"2015-04-21T22:42:50","date_gmt":"2015-04-21T22:42:50","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=503"},"modified":"2015-07-11T23:43:41","modified_gmt":"2015-07-11T23:43:41","slug":"marketing-strategies","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/chapter\/marketing-strategies\/","title":{"raw":"Outcome: Marketing Strategies and Plan","rendered":"Outcome: Marketing Strategies and Plan"},"content":{"raw":"<h2>What you\u2019ll learn to do: understand and outline the elements of a marketing plan as a planning process<\/h2>\r\nHave you ever wondered how an organization decides which products and services to develop, \u00a0promote, and sell? \u00a0Just as your personal plans\u2014such as what you plan to major in or where you want to find a job\u2014are likely to change, a\u00a0company's marketing plan will change as new opportunities and challenges present themselves.\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: Developing Organizational Objectives and Formulating Strategies<\/li>\r\n\t<li>Reading: Overview of the Marketing Plan<\/li>\r\n\t<li>Self Check: Marketing Strategies and Plan<\/li>\r\n<\/ul>\r\nTake time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.","rendered":"<h2>What you\u2019ll learn to do: understand and outline the elements of a marketing plan as a planning process<\/h2>\n<p>Have you ever wondered how an organization decides which products and services to develop, \u00a0promote, and sell? \u00a0Just as your personal plans\u2014such as what you plan to major in or where you want to find a job\u2014are likely to change, a\u00a0company&#8217;s marketing plan will change as new opportunities and challenges present themselves.<\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: Developing Organizational Objectives and Formulating Strategies<\/li>\n<li>Reading: Overview of the Marketing Plan<\/li>\n<li>Self Check: Marketing Strategies and Plan<\/li>\n<\/ul>\n<p>Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-503\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Strategic Planning. <strong>Authored by<\/strong>: Anonymous. <strong>Provided by<\/strong>: The Saylor Foudnation. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/www.saylor.org\/site\/textbooks\/Principles%20of%20Marketing.pdf\">http:\/\/www.saylor.org\/site\/textbooks\/Principles%20of%20Marketing.pdf<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Strategic Planning\",\"author\":\"Anonymous\",\"organization\":\"The Saylor Foudnation\",\"url\":\"http:\/\/www.saylor.org\/site\/textbooks\/Principles%20of%20Marketing.pdf\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"acfdbf41-97e8-4a80-8682-48719759d24e","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-503","chapter","type-chapter","status-publish","hentry"],"part":92,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":19,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/503\/revisions"}],"predecessor-version":[{"id":5126,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/503\/revisions\/5126"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/parts\/92"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/503\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/media?parent=503"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapter-type?post=503"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/contributor?post=503"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/license?post=503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}