{"id":504,"date":"2015-04-21T22:42:57","date_gmt":"2015-04-21T22:42:57","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=504"},"modified":"2015-07-11T23:43:47","modified_gmt":"2015-07-11T23:43:47","slug":"branding","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/chapter\/branding\/","title":{"raw":"Outcome: Branding","rendered":"Outcome: Branding"},"content":{"raw":"<h2>What you\u2019ll learn to do:\u00a0define <em>brand<\/em> and the role of branding strategies in creating a successful product or business<\/h2>\r\n<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/1120\/2015\/06\/02031904\/cowboys-754742_1280.jpg\"><img class=\"aligncenter wp-image-2937\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/1120\/2015\/06\/02031904\/cowboys-754742_1280-300x199.jpg\" alt=\"Black-and-white photo showing two cowboys branding a calf.\" width=\"251\" height=\"166\" \/><\/a>\r\n\r\nThis is NOT the kind of branding you will learn about in this part of the module! \u00a0However, in the same way that cowboys brand livestock to identify them as belonging to their herd, companies brand their products so\u00a0consumers can identify who \"owns\" them. \u00a0If you walk through a\u00a0parking lot at school, work, or the local mall, chances are good that you could\u00a0identify all the car brands just by looking at hood emblems.\u00a0When you spot\u00a0someone with a \"swoosh\" on her T-shirt, you probably already know she's wearing Nike-brand apparel without even asking.\u00a0How is it possible to\u00a0know so much just by looking at an image or a shape? The answer is branding!\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: Branding<\/li>\r\n\t<li>Self Check: Branding<\/li>\r\n<\/ul>\r\nTake time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.","rendered":"<h2>What you\u2019ll learn to do:\u00a0define <em>brand<\/em> and the role of branding strategies in creating a successful product or business<\/h2>\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/1120\/2015\/06\/02031904\/cowboys-754742_1280.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2937\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/1120\/2015\/06\/02031904\/cowboys-754742_1280-300x199.jpg\" alt=\"Black-and-white photo showing two cowboys branding a calf.\" width=\"251\" height=\"166\" \/><\/a><\/p>\n<p>This is NOT the kind of branding you will learn about in this part of the module! \u00a0However, in the same way that cowboys brand livestock to identify them as belonging to their herd, companies brand their products so\u00a0consumers can identify who &#8220;owns&#8221; them. \u00a0If you walk through a\u00a0parking lot at school, work, or the local mall, chances are good that you could\u00a0identify all the car brands just by looking at hood emblems.\u00a0When you spot\u00a0someone with a &#8220;swoosh&#8221; on her T-shirt, you probably already know she&#8217;s wearing Nike-brand apparel without even asking.\u00a0How is it possible to\u00a0know so much just by looking at an image or a shape? The answer is branding!<\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: Branding<\/li>\n<li>Self Check: Branding<\/li>\n<\/ul>\n<p>Take time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-504\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Cowboys branding a heifer. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/p-754742\/\">https:\/\/pixabay.com\/p-754742\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Cowboys branding a heifer\",\"author\":\"\",\"organization\":\"\",\"url\":\"https:\/\/pixabay.com\/p-754742\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"6ecb5421-d83a-4852-a400-56b467bc9a6f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-504","chapter","type-chapter","status-publish","hentry"],"part":92,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":18,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/504\/revisions"}],"predecessor-version":[{"id":5127,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/504\/revisions\/5127"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/parts\/92"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapters\/504\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/pressbooks\/v2\/chapter-type?post=504"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/contributor?post=504"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-introbusinesswmopen\/wp-json\/wp\/v2\/license?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}