Video: Complexities of a B2B Solution Sale

With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn’t keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement to improve information, communications, and how people interact with the airline.

The following video provides insight into the technical complexity involved in Air Canada’s decision and the reasons it chose IBM to provide solutions.