{"id":319,"date":"2015-08-31T21:27:34","date_gmt":"2015-08-31T21:27:34","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&p=319"},"modified":"2016-01-05T18:25:57","modified_gmt":"2016-01-05T18:25:57","slug":"outcome-using-the-marketing-mix-3","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-using-the-marketing-mix-3\/","title":{"raw":"Outcome: Using the Marketing Mix","rendered":"Outcome: Using the Marketing Mix"},"content":{"raw":"

What you'll learn to do: explain how organizations use the marketing mix to market to their target customers<\/h2>\r\nNow that we know what tools are\u00a0available to create value, how can we use them most effectively? In this section we'll cover\u00a0a number of examples; later in the course we'll discuss\u00a0the role of the marketing mix in the planning process and in a range of specific applications.\r\n\r\nAs you begin to understand each of the individual components of the marketing mix, remember that none of the four Ps operates independently to create value for the customer. For instance, a higher price will create higher expectations for\u00a0the quality of the product or service, and may demand a higher level of customer service in the distribution process. Heavy promotion of a product can\u00a0create greater awareness of the value that is expected, increasing the importance of the product delivering value. The right mix of components supporting the value proposition becomes very important.\r\n

Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n