{"id":40,"date":"2015-08-28T17:38:12","date_gmt":"2015-08-28T17:38:12","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&p=40"},"modified":"2016-01-05T00:06:32","modified_gmt":"2016-01-05T00:06:32","slug":"outcome-value-of-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-value-of-marketing\/","title":{"raw":"Outcome: Value of Marketing","rendered":"Outcome: Value of Marketing"},"content":{"raw":"

What you'll learn to do: explain how marketing creates value for the consumer, the company, and society<\/h2>\r\nFor some people, marketing has a reputation as being fluffy, superficial, and light. Certainly a lot of marketing activities have earned that reputation over the years. One goal of this course is to help you understand\u00a0the important role marketing plays in business and everyday life in today's globally connected world.\r\n\r\nAre we arguing that marketing is an inherently good thing? No, we're arguing that it is an inherently useful and potentially powerful thing.\r\n\r\nIs marketing a matter of life-and-death importance? Generally, no.\r\n\r\nDoes marketing save lives? Actually, sometimes it does.\r\n\r\nhttps:\/\/youtu.be\/H1oufbunm7g\r\n

Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n