{"id":4175,"date":"2016-01-23T03:12:39","date_gmt":"2016-01-23T03:12:39","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4175"},"modified":"2016-02-18T17:56:59","modified_gmt":"2016-02-18T17:56:59","slug":"video-complexities-of-a-b2b-solution-sale","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/video-complexities-of-a-b2b-solution-sale\/","title":{"raw":"Video: Complexities of a B2B Solution Sale","rendered":"Video: Complexities of a B2B Solution Sale"},"content":{"raw":"With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn't keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement\u00a0to improve information, communications, and how people interact with the airline.\r\n\r\nThe following\u00a0video provides insight into the technical complexity involved in\u00a0Air Canada's decision and the reasons it chose IBM to provide solutions.\r\n\r\nhttps:\/\/youtu.be\/dyXuheNcJDs","rendered":"<p>With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn&#8217;t keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement\u00a0to improve information, communications, and how people interact with the airline.<\/p>\n<p>The following\u00a0video provides insight into the technical complexity involved in\u00a0Air Canada&#8217;s decision and the reasons it chose IBM to provide solutions.<\/p>\n<p>https:\/\/youtu.be\/dyXuheNcJDs<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4175\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Complexities of a B2B Solution Sale. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Air Canada - Smarter Planet Leadership Series Video. <strong>Authored by<\/strong>: IBM Client Videos. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/dyXuheNcJDs\">https:\/\/youtu.be\/dyXuheNcJDs<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Complexities of a B2B Solution Sale\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Air Canada - Smarter Planet Leadership Series Video\",\"author\":\"IBM Client Videos\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/dyXuheNcJDs\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"7d74a71c-184e-4d6a-88a2-7e459234f8e0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4175","chapter","type-chapter","status-publish","hentry"],"part":4134,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4175\/revisions"}],"predecessor-version":[{"id":4868,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4175\/revisions\/4868"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/4134"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4175\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=4175"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=4175"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=4175"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=4175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}