{"id":4187,"date":"2016-01-23T03:12:39","date_gmt":"2016-01-23T03:12:39","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4187"},"modified":"2016-02-18T17:58:49","modified_gmt":"2016-02-18T17:58:49","slug":"outcome-defining-positioning-and-differentiation","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-defining-positioning-and-differentiation\/","title":{"raw":"Outcome: Defining Positioning and Differentiation","rendered":"Outcome: Defining Positioning and Differentiation"},"content":{"raw":"<h2>What you'll learn to do:\u00a0define product positioning and differentiation, and explain why they are important to marketing a product or service<\/h2>\r\nPositioning addresses an important question: What do you want to be known for?\r\n\r\nPositioning provides the basic\u00a0foundation for effectively marketing any product or service to a target audience. Positioning goes hand in hand with differentiation (in much the\u00a0same way that segmentation and targeting work together). Differentiation is the process of figuring out what will make your product different and better in ways that matter to customers\u2013and ways that are not easily replicated by competitors.\r\n\r\nPositioning and differentiation offer\u00a0something of a road map for marketing a product or service to the customers you're targeting. Read on to learn more.\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n\t<li>Reading: Defining Positioning and Differentiation<\/li>\r\n\t<li>Self Check: Defining Positioning and Differentiation<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0define product positioning and differentiation, and explain why they are important to marketing a product or service<\/h2>\n<p>Positioning addresses an important question: What do you want to be known for?<\/p>\n<p>Positioning provides the basic\u00a0foundation for effectively marketing any product or service to a target audience. Positioning goes hand in hand with differentiation (in much the\u00a0same way that segmentation and targeting work together). Differentiation is the process of figuring out what will make your product different and better in ways that matter to customers\u2013and ways that are not easily replicated by competitors.<\/p>\n<p>Positioning and differentiation offer\u00a0something of a road map for marketing a product or service to the customers you&#8217;re targeting. Read on to learn more.<\/p>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Defining Positioning and Differentiation<\/li>\n<li>Self Check: Defining Positioning and Differentiation<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4187\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Defining Positioning and Differentiation. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Defining Positioning and Differentiation\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"64fb7eef-084c-4d74-9c90-98feca045d3e","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4187","chapter","type-chapter","status-publish","hentry"],"part":4184,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4187\/revisions"}],"predecessor-version":[{"id":4871,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4187\/revisions\/4871"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/4184"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4187\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=4187"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=4187"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=4187"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=4187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}