{"id":4339,"date":"2016-01-23T03:12:37","date_gmt":"2016-01-23T03:12:37","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4339"},"modified":"2016-02-18T18:17:55","modified_gmt":"2016-02-18T18:17:55","slug":"outcome-challenges-for-new-products","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-challenges-for-new-products\/","title":{"raw":"Outcome: Challenges for New Products","rendered":"Outcome: Challenges for New Products"},"content":{"raw":"<h2>What you'll learn to do: identify the challenges associated with marketing a new product successfully<\/h2>\r\nHave you ever waited in line to be\u00a0among the first to buy a new product when it was released?\r\n\r\nAre you careful, maybe pragmatic, about trying new products?\r\n\r\nDo you continue to use products that your friends and family believe are outdated?\r\n\r\nYour answers to these questions matter to the marketers who are targeting you. We have looked at the life cycle of products and the process for developing new products. As a buyer, you have specific attitudes and behaviors when it comes to\u00a0new products\u2014or at least toward groups of products. These behaviors are both intriguing and vexing to marketers.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n\t<li>Explain common challenges of new products<\/li>\r\n\t<li>Identify approaches to improving the success of new products<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n\t<li>Reading: Diffusion of Innovation<\/li>\r\n\t<li>Reading: Improved Success in Product Development<\/li>\r\n\t<li>Self Check: Challenges for New Products<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: identify the challenges associated with marketing a new product successfully<\/h2>\n<p>Have you ever waited in line to be\u00a0among the first to buy a new product when it was released?<\/p>\n<p>Are you careful, maybe pragmatic, about trying new products?<\/p>\n<p>Do you continue to use products that your friends and family believe are outdated?<\/p>\n<p>Your answers to these questions matter to the marketers who are targeting you. We have looked at the life cycle of products and the process for developing new products. As a buyer, you have specific attitudes and behaviors when it comes to\u00a0new products\u2014or at least toward groups of products. These behaviors are both intriguing and vexing to marketers.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Explain common challenges of new products<\/li>\n<li>Identify approaches to improving the success of new products<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Diffusion of Innovation<\/li>\n<li>Reading: Improved Success in Product Development<\/li>\n<li>Self Check: Challenges for New Products<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4339\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Challenges for New Products. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":22,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Challenges for New Products\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"243a8658-af94-4c1a-b5f5-27c57d27d82f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4339","chapter","type-chapter","status-publish","hentry"],"part":4280,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4339\/revisions"}],"predecessor-version":[{"id":4919,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4339\/revisions\/4919"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/4280"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4339\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=4339"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=4339"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=4339"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=4339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}