{"id":4591,"date":"2016-02-13T01:22:29","date_gmt":"2016-02-13T01:22:29","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4591"},"modified":"2016-02-25T19:55:16","modified_gmt":"2016-02-25T19:55:16","slug":"video-prioritizing-marketing-communications","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/video-prioritizing-marketing-communications\/","title":{"raw":"Video: Prioritizing Marketing Communications","rendered":"Video: Prioritizing Marketing Communications"},"content":{"raw":"Given all the different marketing communication tools and opportunities out there, it can be hard to prioritize and choose where to focus your attention and marketing efforts. In this\u00a0TEDx talk, Google's Nick Scarpino provides a common-sense framework to help you make the biggest impact with whatever marketing\u00a0resources are available to you.\r\n\r\nhttps:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ\r\n<h2><strong>Check Your Understanding<\/strong><\/h2>\r\nAnswer the question(s) below to see how well you understand the topics covered in this outcome. This short quiz does\u00a0<strong>not<\/strong>\u00a0count toward your grade in the class, and you can retake it an unlimited number of times.\r\n\r\nUse this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.\r\n\r\nhttps:\/\/assessments.lumenlearning.com\/assessments\/821","rendered":"<p>Given all the different marketing communication tools and opportunities out there, it can be hard to prioritize and choose where to focus your attention and marketing efforts. In this\u00a0TEDx talk, Google&#8217;s Nick Scarpino provides a common-sense framework to help you make the biggest impact with whatever marketing\u00a0resources are available to you.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UhQ2T5V2SQE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Check Your Understanding<\/strong><\/h2>\n<p>Answer the question(s) below to see how well you understand the topics covered in this outcome. This short quiz does\u00a0<strong>not<\/strong>\u00a0count toward your grade in the class, and you can retake it an unlimited number of times.<\/p>\n<p>Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.<\/p>\n<p>\t<iframe id=\"lumen_assessment_821\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=821&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_821\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4591\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago. <strong>Provided by<\/strong>: TEDx. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ\">https:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago\",\"author\":\"\",\"organization\":\"TEDx\",\"url\":\"https:\/\/youtu.be\/UhQ2T5V2SQE?list=PLzGAKV7EcDXvAMT-rhjYDfBOTmd_2dSiQ\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube license\"}]","CANDELA_OUTCOMES_GUID":"486df352-5e4b-43c4-a62c-6ffb65be1d1e","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4591","chapter","type-chapter","status-publish","hentry"],"part":4571,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4591\/revisions"}],"predecessor-version":[{"id":5125,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4591\/revisions\/5125"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/4571"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4591\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=4591"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=4591"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=4591"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=4591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}