{"id":4626,"date":"2016-02-13T01:22:29","date_gmt":"2016-02-13T01:22:29","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4626"},"modified":"2016-02-18T18:55:58","modified_gmt":"2016-02-18T18:55:58","slug":"outcome-customer-relationship-management-crm-systems-and-imc","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-customer-relationship-management-crm-systems-and-imc\/","title":{"raw":"Outcome: Customer Relationship Management (CRM) Systems and IMC","rendered":"Outcome: Customer Relationship Management (CRM) Systems and IMC"},"content":{"raw":"<h2>What you'll learn to do: describe the uses of customer relationship management (CRM) systems for marketing communication purposes<\/h2>\r\nAn important tool for sales and marketing activities is the customer relationship management system (CRM). At their core, CRM systems are software systems used to\u00a0collect and manage information about customers and prospects, making them a valuable source of internal data. CRM system providers have also built a set of technology tools around this core to help marketers analyze customer information and use it to create smarter, better targeted, and more effective marketing communication.\r\n\r\nIn the next section, you'll learn about the role of CRM systems in helping marketers deliver\u00a0the right types of marketing campaigns and interaction opportunities to the right people at the right time.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n\t<li style=\"font-weight: 400;\">Discuss how organizations use CRM systems for targeted marketing communication<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\n<ul class=\"split\">\r\n\t<li class=\"chapter type-1\">Reading: Customer Relationship Management (CRM) Systems and IMC<\/li>\r\n\t<li class=\"chapter type-1\">Self Check:\u00a0Customer Relationship Management (CRM) Systems and IMC<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: describe the uses of customer relationship management (CRM) systems for marketing communication purposes<\/h2>\n<p>An important tool for sales and marketing activities is the customer relationship management system (CRM). At their core, CRM systems are software systems used to\u00a0collect and manage information about customers and prospects, making them a valuable source of internal data. CRM system providers have also built a set of technology tools around this core to help marketers analyze customer information and use it to create smarter, better targeted, and more effective marketing communication.<\/p>\n<p>In the next section, you&#8217;ll learn about the role of CRM systems in helping marketers deliver\u00a0the right types of marketing campaigns and interaction opportunities to the right people at the right time.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Discuss how organizations use CRM systems for targeted marketing communication<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<ul class=\"split\">\n<li class=\"chapter type-1\">Reading: Customer Relationship Management (CRM) Systems and IMC<\/li>\n<li class=\"chapter type-1\">Self Check:\u00a0Customer Relationship Management (CRM) Systems and IMC<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4626\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Customer Relationship Management (CRM) Systems and IMC. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":21,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Customer Relationship Management (CRM) Systems and IMC\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"63b3a044-3b26-4562-9193-c5bab67b50a0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4626","chapter","type-chapter","status-publish","hentry"],"part":4571,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4626\/revisions"}],"predecessor-version":[{"id":4976,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4626\/revisions\/4976"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/4571"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4626\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=4626"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=4626"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=4626"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=4626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}