{"id":4635,"date":"2016-02-13T01:22:29","date_gmt":"2016-02-13T01:22:29","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4635"},"modified":"2016-02-18T18:58:07","modified_gmt":"2016-02-18T18:58:07","slug":"outcome-developing-a-marketing-campaign-and-budget","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-developing-a-marketing-campaign-and-budget\/","title":{"raw":"Outcome: Developing a Marketing Campaign and Budget","rendered":"Outcome: Developing a Marketing Campaign and Budget"},"content":{"raw":"<h2>What you'll learn to do:\u00a0create a marketing campaign and budget\u00a0using multiple IMC tools to execute a marketing strategy<\/h2>\r\nMarketing campaigns\u00a0can be challenging\u00a0to execute because they have so many complex, moving parts. That's why it's essential to plan. Planning a marketing campaign helps crystallize what you are going to accomplish and how it will happen. It helps you identify gaps in your thinking and fill them before it's too late. Planning helps you stay on budget, and it helps ensure that you and your manager are on the same page about what is happening and who is involved.\r\n\r\nIn\u00a0the world of marketing, planning is your friend.\r\n\r\n<span style=\"color: #000000;\">The specific things you\u2019ll learn in this section include:<\/span>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\">Identify key elements of an integrated marketing communications plan, including promotional mix, tactics, timing, ownership, measurement, resources and budget requirements<\/li>\r\n\t<li style=\"font-weight: 400;\">Discuss how to create a budget for an integrated marketing communications plan<\/li>\r\n\t<li style=\"font-weight: 400;\">Explain why it is important to consider potential risks to the business associated with an IMC plan<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\n<ul>\r\n\t<li>Reading: Developing a Marketing Campaign and Budget<\/li>\r\n\t<li>Self Check: Developing a Marketing Campaign and Budget<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0create a marketing campaign and budget\u00a0using multiple IMC tools to execute a marketing strategy<\/h2>\n<p>Marketing campaigns\u00a0can be challenging\u00a0to execute because they have so many complex, moving parts. That&#8217;s why it&#8217;s essential to plan. Planning a marketing campaign helps crystallize what you are going to accomplish and how it will happen. It helps you identify gaps in your thinking and fill them before it&#8217;s too late. Planning helps you stay on budget, and it helps ensure that you and your manager are on the same page about what is happening and who is involved.<\/p>\n<p>In\u00a0the world of marketing, planning is your friend.<\/p>\n<p><span style=\"color: #000000;\">The specific things you\u2019ll learn in this section include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Identify key elements of an integrated marketing communications plan, including promotional mix, tactics, timing, ownership, measurement, resources and budget requirements<\/li>\n<li style=\"font-weight: 400;\">Discuss how to create a budget for an integrated marketing communications plan<\/li>\n<li style=\"font-weight: 400;\">Explain why it is important to consider potential risks to the business associated with an IMC plan<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<ul>\n<li>Reading: Developing a Marketing Campaign and Budget<\/li>\n<li>Self Check: Developing a Marketing Campaign and Budget<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4635\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Developing a Communication Plan. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":25,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Developing a Communication Plan\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"06b4354e-97d8-4507-a016-7cb32c859b31","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4635","chapter","type-chapter","status-publish","hentry"],"part":4571,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4635\/revisions"}],"predecessor-version":[{"id":4979,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4635\/revisions\/4979"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/4571"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/4635\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=4635"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=4635"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=4635"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=4635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}