{"id":792,"date":"2015-09-18T03:06:22","date_gmt":"2015-09-18T03:06:22","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=792"},"modified":"2016-02-18T17:12:11","modified_gmt":"2016-02-18T17:12:11","slug":"video-what-is-strategy","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/video-what-is-strategy\/","title":{"raw":"Video: What Is Strategy?","rendered":"Video: What Is Strategy?"},"content":{"raw":"https:\/\/youtu.be\/TD7WSLeQtVw\r\n\r\nStrategy answers the following four questions:\r\n<ol>\r\n\t<li>Where do we compete?<\/li>\r\n\t<li>What unique value do we bring to customers?<\/li>\r\n\t<li>How will we use our capabilities to provide unique value?<\/li>\r\n\t<li>How will we sustain our unique value and position?<\/li>\r\n<\/ol>","rendered":"<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"What is Strategy?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TD7WSLeQtVw?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Strategy answers the following four questions:<\/p>\n<ol>\n<li>Where do we compete?<\/li>\n<li>What unique value do we bring to customers?<\/li>\n<li>How will we use our capabilities to provide unique value?<\/li>\n<li>How will we sustain our unique value and position?<\/li>\n<\/ol>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-792\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What Is Strategy?. <strong>Authored by<\/strong>: David Kryscynski. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/TD7WSLeQtVw\">https:\/\/youtu.be\/TD7WSLeQtVw<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"What Is Strategy?\",\"author\":\"David Kryscynski\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/TD7WSLeQtVw\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube license\"}]","CANDELA_OUTCOMES_GUID":"6d21af5a-3b29-4e87-89fa-8807a25a6ad4","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-792","chapter","type-chapter","status-publish","hentry"],"part":91,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/792\/revisions"}],"predecessor-version":[{"id":1396,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/792\/revisions\/1396"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/91"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/792\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=792"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=792"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}