{"id":80,"date":"2015-08-28T20:28:01","date_gmt":"2015-08-28T20:28:01","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=80"},"modified":"2016-02-18T17:40:10","modified_gmt":"2016-02-18T17:40:10","slug":"outcome-ensuring-ethical-marketing-and-sales","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/chapter\/outcome-ensuring-ethical-marketing-and-sales\/","title":{"raw":"Outcome: Ensuring Ethical Marketing and Sales","rendered":"Outcome: Ensuring Ethical Marketing and Sales"},"content":{"raw":"<h2>What you'll learn to do: describe measures companies take to encourage ethical behavior<\/h2>\r\nEthical issues arise at both an organizational level and an individual level. A single individual can engage in unethical behavior, but most ethical breaches that have significant impact on a business occur when many individuals come together to act unethically. This section will review the steps that businesses take at each level to define ethical behavior and create a culture that encourages employees to do the right thing.\r\n<blockquote>The way to gain a good reputation is to endeavor to be what you desire to appear.\u2014Socrates<\/blockquote>\r\n<h3>The specific things you\u2019ll learn in this section include:<\/h3>\r\n<ul>\r\n\t<li>Explain the importance of ethics policies and a culture of accountability for all employees<\/li>\r\n\t<li>Identify the unique ethical considerations and roles for company executives<\/li>\r\n\t<li>Describe how companies manage ethical behavior of marketing employees<\/li>\r\n<\/ul>\r\n<h3>Learning Activities<\/h3>\r\nThe learning activities for this section include the following:\r\n<ul>\r\n\t<li>Reading: A Culture of Accountability<\/li>\r\n\t<li>Reading: Executive Role in Ethics<\/li>\r\n\t<li>Reading: Ethics for Marketing Employees<\/li>\r\n\t<li>Simulation: Ethics<\/li>\r\n\t<li>Self Check: Ensuring Ethical Marketing and Sales<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: describe measures companies take to encourage ethical behavior<\/h2>\n<p>Ethical issues arise at both an organizational level and an individual level. A single individual can engage in unethical behavior, but most ethical breaches that have significant impact on a business occur when many individuals come together to act unethically. This section will review the steps that businesses take at each level to define ethical behavior and create a culture that encourages employees to do the right thing.<\/p>\n<blockquote><p>The way to gain a good reputation is to endeavor to be what you desire to appear.\u2014Socrates<\/p><\/blockquote>\n<h3>The specific things you\u2019ll learn in this section include:<\/h3>\n<ul>\n<li>Explain the importance of ethics policies and a culture of accountability for all employees<\/li>\n<li>Identify the unique ethical considerations and roles for company executives<\/li>\n<li>Describe how companies manage ethical behavior of marketing employees<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: A Culture of Accountability<\/li>\n<li>Reading: Executive Role in Ethics<\/li>\n<li>Reading: Ethics for Marketing Employees<\/li>\n<li>Simulation: Ethics<\/li>\n<li>Self Check: Ensuring Ethical Marketing and Sales<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-80\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Ensuring Ethical Marketing and Sales. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Ensuring Ethical Marketing and Sales\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"5a95d863-3338-401d-a5d4-0d125bfaf5e9","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-80","chapter","type-chapter","status-publish","hentry"],"part":65,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":11,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/80\/revisions"}],"predecessor-version":[{"id":3918,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/80\/revisions\/3918"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/parts\/65"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapters\/80\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=80"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/contributor?post=80"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/clinton-marketing\/wp-json\/wp\/v2\/license?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}