{"id":9453,"date":"2017-01-17T19:15:54","date_gmt":"2017-01-17T19:15:54","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=9453"},"modified":"2017-04-18T22:46:31","modified_gmt":"2017-04-18T22:46:31","slug":"reading-process-based-theories","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/clinton-wmopen-introbusiness\/chapter\/reading-process-based-theories\/","title":{"raw":"Process-Based Theories","rendered":"Process-Based Theories"},"content":{"raw":"<h2>Equity Theory<\/h2>\r\n<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02200507\/8035396680_57ba34db9e_o.jpg\"><img class=\"aligncenter wp-image-9814\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02200507\/8035396680_57ba34db9e_o-300x225.jpg\" alt=\"Statue of woman holding the scales of justice.\" width=\"600\" height=\"450\" \/><\/a>\r\n\r\nIn contrast to the need-based theories we have covered so far, process-based theories view motivation as a rational process. Individuals analyze their environment, develop reactions and feelings, and respond\u00a0in certain predictable ways.\r\n\r\nEquity theory attempts to explain relational satisfaction in terms of perceived fairness: that is, people evaluate the extent to which there\u00a0is a\u00a0fair or unfair distribution of resources within their interpersonal relationships. Regarded as one of many theories of justice, equity theory was first developed in 1963 by <strong>John Stacey Adams<\/strong>. Adams, a workplace and behavioral psychologist, asserted that employees seek to maintain equity between what they put into a job and what they receive from it against the perceived inputs and outcomes of others.\r\n\r\nEquity theory proposes that people value fair treatment, which motivates them to maintain a similar standard of fairness with their coworkers and the organization. Accordingly, equity structure in the workplace is based on the ratio of inputs to outcomes.\r\n\r\nInputs are the employee's contribution to the workplace. Inputs include time spent working and level of effort but can also include less tangible contributions such as loyalty, commitment, and enthusiasm.\r\n\r\nOutputs are what the employee receives from the employer and can also be tangible or intangible. Tangible outcomes include salary and job security. Intangible outcomes might be\u00a0recognition, praise, or\u00a0a sense of achievement.\r\n\r\nFor example, let's look at Ross\u00a0and Monica, two employees who work for a large magazine-publishing company doing very similar jobs. If Ross\u00a0received\u00a0a raise in pay\u00a0but saw that Monica was given a larger raise\u00a0for the same amount of work, Ross\u00a0would evaluate this change, perceive an inequality, and be distressed. However, if Ross\u00a0perceived that Monica were\u00a0being given more responsibility and therefore relatively more work along with the salary increase, then he\u00a0would\u00a0see no loss\u00a0in equality status and not object to\u00a0the change.\r\n\r\nAn employee\u00a0will feel\u00a0that he\u00a0is treated fairly if he\u00a0perceives the ratio of his\u00a0inputs to his\u00a0outcomes to be equivalent to those around him.\r\n\r\n<span style=\"color: #333333;\">Equity theory includes\u00a0the following primary propositions:<\/span>\r\n<ol>\r\n \t<li><span style=\"color: #333333;\">Individuals will try to maximize their outcomes.<\/span><\/li>\r\n \t<li><span style=\"color: #333333;\">Individuals can maximize collective rewards by evolving accepted systems for equitably apportioning resources among members. As a result, groups will evolve such systems of equity and will attempt to induce members to accept and adhere to these systems. In addition, groups will generally reward members who treat others equitably and punish members who treat others\u00a0inequitably.<\/span><\/li>\r\n \t<li><span style=\"color: #333333;\">When individuals find themselves participating in inequitable relationships, they will become distressed. The more inequitable the relationship, the more distress they will feel. According to equity theory, the person who gets \"too much\" and the person who gets \"too little\" both feel distressed. The person who gets too much may feel guilt or shame. The person who gets too little may feel angry or humiliated.<\/span><\/li>\r\n \t<li><span style=\"color: #333333;\">Individuals who discover they are in inequitable relationships will attempt to eliminate their distress by restoring equity.<\/span><\/li>\r\n<\/ol>\r\nThe focus of equity theory is\u00a0on determining whether the distribution of resources is fair to both relational partners. Partners do not have to receive equal benefits (such as receiving the same amount of love, care, and financial security) or make equal contributions (such as investing the same amount of effort, time, and financial resources), as long as the ratio between these benefits and contributions is similar.\r\n\r\nIn other words, Ross\u00a0perceives equity if Monica makes more money but also has more job responsibilities, because the ratio of inputs (job responsibilities) to outcomes\u00a0(salary) is about the same. \u00a0On the other hand, Ross\u00a0would perceive inequity if the ratio were different\u2014say if Monica made\u00a0more money for the same job or if Monica made\u00a0a salary equal to Ross's\u00a0but had\u00a0fewer job responsibilities.\r\n\r\nWhen an employee is comparing his\u00a0input\/outcome ratio to his\u00a0fellow workers', he\u00a0will look for other employees with similar jobs or skill sets. For example, Ross\u00a0would not compare his\u00a0salary and responsibilities to those of the magazine company's CEO. However, he\u00a0might look outside the organization for comparison\u2014for instance, he\u00a0might visit <a href=\"https:\/\/www.glassdoor.com\/\">glassdoor.com<\/a> to check salaries for positions like his\u00a0at other publishing houses.\r\n\r\nMuch like other prevalent theories of motivation, such as Maslow's hierarchy of needs, equity theory acknowledges that subtle and variable factors affect people's assessment and perception of their standing relative to others. According to Adams, underpayment inequity induces anger, while overpayment induces guilt. Compensation, whether hourly or salaried, is a central concern for employees and is therefore the cause of equity or inequity in most, but not all, cases.\r\n\r\nIn any position, employees want to feel that their contributions and work performance are being rewarded with fair pay. An employee who feels underpaid may experience feelings of hostility toward the organization and perhaps coworkers. This hostility may cause the employee to underperform and breed job dissatisfaction among others.\r\n\r\nSubtle or intangible compensation also plays an important role in feelings about equity. Receiving recognition and being thanked for strong job performance can help employees feel valued and satisfied with their jobs,\u00a0resulting in better outcomes for both the individual and the organization.\r\n\r\nEquity theory has several implications for business managers, as follow:\r\n<ul>\r\n \t<li>Employees\u00a0measure the totals of their inputs and outcomes. This means a working parent\u00a0may accept lower monetary compensation in return for more flexible working hours.<\/li>\r\n \t<li>Different employees ascribe different personal values to inputs and outcomes. Thus, two employees of equal experience and qualification performing the same work for the same pay may have quite different perceptions of the fairness of the deal.<\/li>\r\n \t<li>Employees are able to adjust for purchasing power and local market conditions. Thus a teacher from Vancouver, Washington,\u00a0may accept lower compensation than his colleague in Seattle\u00a0if his cost of living is different, while a teacher in a remote African village may accept a totally different pay structure.<\/li>\r\n \t<li>Although it may be acceptable for more senior staff to receive higher compensation, there are limits to the balance of the scales of equity, and employees can find excessive executive pay demotivating.<\/li>\r\n \t<li>Staff perceptions of inputs and outcomes of themselves and others may be incorrect, and perceptions need to be managed effectively.<\/li>\r\n<\/ul>\r\n<h2>Expectancy Theory<\/h2>\r\n<p class=\"title editable block\"><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02201424\/551720499_e980803821_o.jpg\"><img class=\"aligncenter wp-image-9816\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02201424\/551720499_e980803821_o-300x250.jpg\" alt=\"Photo of a worried-looking young guy carrying a small bouquet of roses.\" width=\"600\" height=\"501\" \/><\/a><\/p>\r\n<p class=\"title editable block\">Expectancy theory, initially put forward by <strong>Victor Vroom<\/strong> at the Yale School of Management, suggests that behavior is motivated by anticipated results or consequences. Vroom proposed that a person decides to behave in a certain way based on the expected result of the chosen\u00a0behavior. For example, people will be willing to work harder if they think the extra effort will be rewarded.<\/p>\r\nIn essence, individuals make choices based on estimates of how well the <em>expected <\/em>results of a given behavior are going to match up with or eventually lead to the <em>desired <\/em>results. This process begins in childhood and continues throughout a person's life. Expectancy theory has three components: expectancy, instrumentality, and valence.\r\n\r\n<strong>Expectancy<\/strong> is the individual's belief\u00a0that effort will lead to the intended performance goals. Expectancy describes the person's belief\u00a0that \"I can do this.\" Usually, this belief is based on an individual's past experience, self-confidence, and the perceived difficulty of the performance standard or goal. Factors associated with the individual's expectancy perception are competence, goal difficulty, and control.\r\n\r\n<strong>Instrumentality<\/strong> is\u00a0the belief that a person will receive a desired outcome if the performance expectation is met. Instrumentality reflects the person's belief\u00a0that, \"If I accomplish this, I will get\u00a0that.\" The desired outcome may come in the form of a pay increase, promotion, recognition, or sense of accomplishment. Having clear\u00a0policies in place\u2014preferably spelled out in a contract\u2014guarantees that the reward will be delivered if the\u00a0agreed-upon performance is met. Instrumentality is low when the outcome is vague or uncertain, or if the outcome is the same for all possible levels of performance.\r\n\r\n<strong>Valence<\/strong>\u00a0is the unique value an individual\u00a0places on a particular outcome. Valence captures\u00a0the fact that \"I find this\u00a0particular outcome desirable\u00a0because I'm me.\" Factors associated with the individual's valence are needs, goals, preferences, values, sources of motivation, and the strength of an individual's preference for a particular outcome. An outcome that one employee finds motivating and desirable\u2014such as a bonus or pay raise\u2014may not be motivating and desirable to another (who may, for example, prefer\u00a0greater recognition or more flexible working hours).\r\n\r\nExpectancy theory, when properly followed, can help managers understand how individuals are motivated to choose among various behavioral alternatives. To enhance the connection between performance and outcomes, managers should use systems that tie rewards very closely to performance. They\u00a0can also use training to\u00a0help employees improve their abilities and believe that added effort will, in fact, lead to better performance.\r\n\r\nIt's important to understand that expectancy\u00a0theory can run aground if managers interpret\u00a0it too simplistically. Vroom's\u00a0theory entails\u00a0more than just the assumption\u00a0that\u00a0people will work harder if they think\u00a0the effort will be rewarded. The reward needs to be meaningful and take valence into account. Valence has a significant\u00a0cultural as well as personal dimension, as illustrated by the following case: When Japanese motor company ASMO opened a plant in the U.S., it brought with it a large Japanese workforce but hired American managers to oversee operations. The managers, thinking to motivate\u00a0their workers with a reward system, initiated a costly employee-of-the-month program that included free parking and other perks. The program was a huge flop, and participation was disappointingly low. Why?\u00a0The program required employees to nominate their coworkers to\u00a0be considered for\u00a0the award. Japanese culture values modesty, teamwork, and conformity, and to be put forward or singled out for being special is considered inappropriate and even shameful. To be named Employee of the Month would be a very great embarrassment indeed\u2014not at all the reward that management\u00a0assumed. Especially as companies become more\u00a0culturally diverse, the lesson is that managers need to get to know their employees and their needs\u2014their unique valences\u2014if they want to understand what makes them\u00a0feel motivated, happy, and valued.\r\n<h2>Reinforcement Theory<\/h2>\r\n<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02202022\/3239635945_c7c14a5cdc_o.jpg\"><img class=\"aligncenter wp-image-9818\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02202022\/3239635945_c7c14a5cdc_o-300x211.jpg\" alt=\"Photo of a small dog doing a trick, standing on his hind legs to catch a tennis ball.\" width=\"600\" height=\"422\" \/><\/a>\r\n<h2>Operant Conditioning<\/h2>\r\nThe basic premise of\u00a0the theory of reinforcement is both simple and intuitive: An individual's behavior is a function of the\u00a0consequences of that behavior. You can think of it as simple cause and effect. If I work hard today, I'll make more money. If I make more money, I'm more likely to want to work hard. Such a scenario creates behavioral reinforcement, where the desired behavior is enabled and promoted by the desired outcome of\u00a0a behavior.\r\n\r\nReinforcement theory is based on work done by <strong>B. F. Skinner<\/strong> in the field of operant conditioning. The theory relies on four primary inputs, or aspects of operant conditioning, from the external environment. These four inputs are <strong>positive reinforcement<\/strong>, <strong>negative reinforcement<\/strong>, <strong>positive punishment<\/strong>, and <strong>negative punishment<\/strong>.\r\n<div class=\"atom__components__figure\" data-global-id=\"gid:\/\/boundless\/Image\/34435\">\r\n<div class=\"atom__components__figure__cont\">\r\n<div id=\"image_34435_text_equivalent\" class=\"atom__components__figure__text_equivalent\">This following chart shows\u00a0the various pathways\u00a0of operant conditioning, which can be established\u00a0via reinforcement and punishment (both positive and negative for each).<\/div>\r\n<div class=\"atom__components__figure__text_equivalent\">\r\n\r\n<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/01\/20185633\/operant_conditioning.png\"><img class=\"aligncenter wp-image-9621\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/01\/20185633\/operant_conditioning.png\" alt=\"A tree chart showing operant conditioning at the top, with two children: reinforcement and punishment. Under reinforcement are positive and negative. Negative is split into escape and active avoidance. Under punishment are positive and negative.\" width=\"800\" height=\"728\" \/><\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<h3>Reinforcement<\/h3>\r\nPositive reinforcement attempts to increase the frequency of a behavior by rewarding that behavior. For example, if an employee identifies a new market opportunity that creates profit, an organization may give her a bonus. This will positively reinforce the desired behavior.\r\n\r\nNegative reinforcement, on the other hand, attempts to increase the frequency of a behavior by removing\u00a0something the individual doesn't like. For example, an employee demonstrates a strong work ethic and wraps up a few projects faster than expected. This employee happens to have a long commute. The manager tells the employee to go ahead and work from home for a few days, considering how much progress she has made. This is an example of removing a negative stimulus as way of reinforcing a behavior.\r\n\r\nReinforcement can be affected\u00a0by various factors, including\u00a0the following:\r\n<ul>\r\n \t<li><strong>Satiation<\/strong>: the degree of need. If an employee is quite wealthy, for example, it may not be particularly reinforcing (or motivating)\u00a0to offer a bonus.<\/li>\r\n \t<li><strong>Immediacy<\/strong>: the time elapsed between the desired behavior and the reinforcement. The shorter the time between the two, the more likely it is that the employee will correlate the reinforcement with the behavior. If an employee does something great but isn't rewarded until two months after, he or she may not connect the desired behavior with the outcome. The reinforcement loses meaning and power.<\/li>\r\n \t<li><strong>Size<\/strong>: the magnitude\u00a0of a\u00a0reward or punishment can have\u00a0a big effect\u00a0on the degree\u00a0of response. For example, a bigger bonus often has\u00a0a bigger impact (to an extent; see the satiation factor,\u00a0above).<\/li>\r\n<\/ul>\r\nIn a management context, reinforcers include salary increases, bonuses, promotions, variable incomes, flexible work hours, and paid sabbaticals.Managers are responsible for identifying the\u00a0behaviors that should be promoted, the ones that\u00a0should be discouraged, and carefully consider how those behaviors related to organizational objectives.\u00a0Implementing rewards and punishments that are aligned with\u00a0the organization's goals helps to create a more consistent, efficient work culture.\r\n\r\nOne particularly common positive-reinforcement technique is the incentive program, a formal scheme used to promote or encourage specific actions, behaviors, or results from employees during\u00a0a defined period of time. Incentive programs can reduce turnover, boost morale and loyalty, improve wellness, increase retention, and drive daily performance among employees. Motivating staff can,\u00a0in turn, help businesses increase productivity and meet goals.\r\n\r\nLet's look at an\u00a0IT sales team as an example: The team's overarching goal is to sell their new software to businesses. The manager may want to emphasize sales to partners of a certain size (i.e., big contracts). To this end, the manager may reward team members who gain clients of 5,000 or more employees with a commission of 5 percent of the overall sales volume for each such partner. This reward reinforces the behavior of closing big contracts, strongly motivating team members to work toward that goal, and likely increases the total number of big contracts closed.\r\n\r\nTo maximize the impact\u00a0of such a reinforcement, every feature of the incentive program must be tailored to the participants' interests. A successful incentive program contains\u00a0clearly defined rules, suitable rewards, efficient communication strategies, and measurable success metrics. By adapting each element of the program to fit the target audience, companies are better able to engage participating employees\u00a0and enhance the overall program efficacy.\r\n<h3>Punishment<\/h3>\r\nPositive punishment\u00a0is conditioning at its most straightforward: identifying a negative behavior and providing an adverse stimulus to discourage\u00a0future occurrences. A simple example would be suspending an employee for inappropriate behavior.\r\n\r\nNegative punishment entails\u00a0the removal or withholding of something in order to condition a response. For example, an employee in the IT department prefers to work unconventional\u00a0hours, from\u00a010:30 a.m. to\u00a07 p.m. However, her\u00a0performance has been suffering lately. A negative punishment would be to revoke her\u00a0right to keep the preferred schedule\u00a0until performance improves.\r\n\r\nThe purpose of punishment is to prevent future occurrences of a particular\u00a0socially unacceptable or undesirable behavior. According to deterrence theory, the awareness of a punishment can\u00a0prevent people from engaging in\u00a0the behavior. This can be accomplished either by\u00a0punishing someone immediately after the undesirable behavior, so they are reluctant to do it again, or by\u00a0educating people about the punishment preemptively, so they are inclined not to engage in the behavior at all. In a management context, punishment tools can include demotions, salary cuts, and terminations.\r\n\r\nIn business organizations, punishment and deterrence theory play a vital role in shaping the work culture to be in line with operational expectations and to avoid conflicts and negative outcomes both internally and externally. If employees know exactly what they are <em>not<\/em> supposed to do, and they understand the possible repercussions of violating those expectations, they will generally try to avoid crossing the line. Prevention is a much cheaper and easier approach than waiting for something bad to happen, so preemptive education regarding rules\u2014and the penalties for violations\u2014is common practice, especially in the area of business ethics.\r\n\r\nFor a humorous take on operant conditioning, take a look at the following videos from the show <em>The Big Bang Theory<\/em>:\r\n\r\nhttps:\/\/youtu.be\/Mt4N9GSBoMI\r\n\r\nhttps:\/\/youtu.be\/LhI5h5JZi-U\r\n<h2>Check Your Understanding<\/h2>\r\nAnswer the question(s) below to see how well you understand the topics covered above. This short quiz does <strong>not<\/strong> count toward your grade in the class, and you can retake it an unlimited number of times.\r\n\r\nUse this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.\r\n\r\nhttps:\/\/assessments.lumenlearning.com\/assessments\/3029","rendered":"<h2>Equity Theory<\/h2>\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02200507\/8035396680_57ba34db9e_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9814\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02200507\/8035396680_57ba34db9e_o-300x225.jpg\" alt=\"Statue of woman holding the scales of justice.\" width=\"600\" height=\"450\" \/><\/a><\/p>\n<p>In contrast to the need-based theories we have covered so far, process-based theories view motivation as a rational process. Individuals analyze their environment, develop reactions and feelings, and respond\u00a0in certain predictable ways.<\/p>\n<p>Equity theory attempts to explain relational satisfaction in terms of perceived fairness: that is, people evaluate the extent to which there\u00a0is a\u00a0fair or unfair distribution of resources within their interpersonal relationships. Regarded as one of many theories of justice, equity theory was first developed in 1963 by <strong>John Stacey Adams<\/strong>. Adams, a workplace and behavioral psychologist, asserted that employees seek to maintain equity between what they put into a job and what they receive from it against the perceived inputs and outcomes of others.<\/p>\n<p>Equity theory proposes that people value fair treatment, which motivates them to maintain a similar standard of fairness with their coworkers and the organization. Accordingly, equity structure in the workplace is based on the ratio of inputs to outcomes.<\/p>\n<p>Inputs are the employee&#8217;s contribution to the workplace. Inputs include time spent working and level of effort but can also include less tangible contributions such as loyalty, commitment, and enthusiasm.<\/p>\n<p>Outputs are what the employee receives from the employer and can also be tangible or intangible. Tangible outcomes include salary and job security. Intangible outcomes might be\u00a0recognition, praise, or\u00a0a sense of achievement.<\/p>\n<p>For example, let&#8217;s look at Ross\u00a0and Monica, two employees who work for a large magazine-publishing company doing very similar jobs. If Ross\u00a0received\u00a0a raise in pay\u00a0but saw that Monica was given a larger raise\u00a0for the same amount of work, Ross\u00a0would evaluate this change, perceive an inequality, and be distressed. However, if Ross\u00a0perceived that Monica were\u00a0being given more responsibility and therefore relatively more work along with the salary increase, then he\u00a0would\u00a0see no loss\u00a0in equality status and not object to\u00a0the change.<\/p>\n<p>An employee\u00a0will feel\u00a0that he\u00a0is treated fairly if he\u00a0perceives the ratio of his\u00a0inputs to his\u00a0outcomes to be equivalent to those around him.<\/p>\n<p><span style=\"color: #333333;\">Equity theory includes\u00a0the following primary propositions:<\/span><\/p>\n<ol>\n<li><span style=\"color: #333333;\">Individuals will try to maximize their outcomes.<\/span><\/li>\n<li><span style=\"color: #333333;\">Individuals can maximize collective rewards by evolving accepted systems for equitably apportioning resources among members. As a result, groups will evolve such systems of equity and will attempt to induce members to accept and adhere to these systems. In addition, groups will generally reward members who treat others equitably and punish members who treat others\u00a0inequitably.<\/span><\/li>\n<li><span style=\"color: #333333;\">When individuals find themselves participating in inequitable relationships, they will become distressed. The more inequitable the relationship, the more distress they will feel. According to equity theory, the person who gets &#8220;too much&#8221; and the person who gets &#8220;too little&#8221; both feel distressed. The person who gets too much may feel guilt or shame. The person who gets too little may feel angry or humiliated.<\/span><\/li>\n<li><span style=\"color: #333333;\">Individuals who discover they are in inequitable relationships will attempt to eliminate their distress by restoring equity.<\/span><\/li>\n<\/ol>\n<p>The focus of equity theory is\u00a0on determining whether the distribution of resources is fair to both relational partners. Partners do not have to receive equal benefits (such as receiving the same amount of love, care, and financial security) or make equal contributions (such as investing the same amount of effort, time, and financial resources), as long as the ratio between these benefits and contributions is similar.<\/p>\n<p>In other words, Ross\u00a0perceives equity if Monica makes more money but also has more job responsibilities, because the ratio of inputs (job responsibilities) to outcomes\u00a0(salary) is about the same. \u00a0On the other hand, Ross\u00a0would perceive inequity if the ratio were different\u2014say if Monica made\u00a0more money for the same job or if Monica made\u00a0a salary equal to Ross&#8217;s\u00a0but had\u00a0fewer job responsibilities.<\/p>\n<p>When an employee is comparing his\u00a0input\/outcome ratio to his\u00a0fellow workers&#8217;, he\u00a0will look for other employees with similar jobs or skill sets. For example, Ross\u00a0would not compare his\u00a0salary and responsibilities to those of the magazine company&#8217;s CEO. However, he\u00a0might look outside the organization for comparison\u2014for instance, he\u00a0might visit <a href=\"https:\/\/www.glassdoor.com\/\">glassdoor.com<\/a> to check salaries for positions like his\u00a0at other publishing houses.<\/p>\n<p>Much like other prevalent theories of motivation, such as Maslow&#8217;s hierarchy of needs, equity theory acknowledges that subtle and variable factors affect people&#8217;s assessment and perception of their standing relative to others. According to Adams, underpayment inequity induces anger, while overpayment induces guilt. Compensation, whether hourly or salaried, is a central concern for employees and is therefore the cause of equity or inequity in most, but not all, cases.<\/p>\n<p>In any position, employees want to feel that their contributions and work performance are being rewarded with fair pay. An employee who feels underpaid may experience feelings of hostility toward the organization and perhaps coworkers. This hostility may cause the employee to underperform and breed job dissatisfaction among others.<\/p>\n<p>Subtle or intangible compensation also plays an important role in feelings about equity. Receiving recognition and being thanked for strong job performance can help employees feel valued and satisfied with their jobs,\u00a0resulting in better outcomes for both the individual and the organization.<\/p>\n<p>Equity theory has several implications for business managers, as follow:<\/p>\n<ul>\n<li>Employees\u00a0measure the totals of their inputs and outcomes. This means a working parent\u00a0may accept lower monetary compensation in return for more flexible working hours.<\/li>\n<li>Different employees ascribe different personal values to inputs and outcomes. Thus, two employees of equal experience and qualification performing the same work for the same pay may have quite different perceptions of the fairness of the deal.<\/li>\n<li>Employees are able to adjust for purchasing power and local market conditions. Thus a teacher from Vancouver, Washington,\u00a0may accept lower compensation than his colleague in Seattle\u00a0if his cost of living is different, while a teacher in a remote African village may accept a totally different pay structure.<\/li>\n<li>Although it may be acceptable for more senior staff to receive higher compensation, there are limits to the balance of the scales of equity, and employees can find excessive executive pay demotivating.<\/li>\n<li>Staff perceptions of inputs and outcomes of themselves and others may be incorrect, and perceptions need to be managed effectively.<\/li>\n<\/ul>\n<h2>Expectancy Theory<\/h2>\n<p class=\"title editable block\"><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02201424\/551720499_e980803821_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9816\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02201424\/551720499_e980803821_o-300x250.jpg\" alt=\"Photo of a worried-looking young guy carrying a small bouquet of roses.\" width=\"600\" height=\"501\" \/><\/a><\/p>\n<p class=\"title editable block\">Expectancy theory, initially put forward by <strong>Victor Vroom<\/strong> at the Yale School of Management, suggests that behavior is motivated by anticipated results or consequences. Vroom proposed that a person decides to behave in a certain way based on the expected result of the chosen\u00a0behavior. For example, people will be willing to work harder if they think the extra effort will be rewarded.<\/p>\n<p>In essence, individuals make choices based on estimates of how well the <em>expected <\/em>results of a given behavior are going to match up with or eventually lead to the <em>desired <\/em>results. This process begins in childhood and continues throughout a person&#8217;s life. Expectancy theory has three components: expectancy, instrumentality, and valence.<\/p>\n<p><strong>Expectancy<\/strong> is the individual&#8217;s belief\u00a0that effort will lead to the intended performance goals. Expectancy describes the person&#8217;s belief\u00a0that &#8220;I can do this.&#8221; Usually, this belief is based on an individual&#8217;s past experience, self-confidence, and the perceived difficulty of the performance standard or goal. Factors associated with the individual&#8217;s expectancy perception are competence, goal difficulty, and control.<\/p>\n<p><strong>Instrumentality<\/strong> is\u00a0the belief that a person will receive a desired outcome if the performance expectation is met. Instrumentality reflects the person&#8217;s belief\u00a0that, &#8220;If I accomplish this, I will get\u00a0that.&#8221; The desired outcome may come in the form of a pay increase, promotion, recognition, or sense of accomplishment. Having clear\u00a0policies in place\u2014preferably spelled out in a contract\u2014guarantees that the reward will be delivered if the\u00a0agreed-upon performance is met. Instrumentality is low when the outcome is vague or uncertain, or if the outcome is the same for all possible levels of performance.<\/p>\n<p><strong>Valence<\/strong>\u00a0is the unique value an individual\u00a0places on a particular outcome. Valence captures\u00a0the fact that &#8220;I find this\u00a0particular outcome desirable\u00a0because I&#8217;m me.&#8221; Factors associated with the individual&#8217;s valence are needs, goals, preferences, values, sources of motivation, and the strength of an individual&#8217;s preference for a particular outcome. An outcome that one employee finds motivating and desirable\u2014such as a bonus or pay raise\u2014may not be motivating and desirable to another (who may, for example, prefer\u00a0greater recognition or more flexible working hours).<\/p>\n<p>Expectancy theory, when properly followed, can help managers understand how individuals are motivated to choose among various behavioral alternatives. To enhance the connection between performance and outcomes, managers should use systems that tie rewards very closely to performance. They\u00a0can also use training to\u00a0help employees improve their abilities and believe that added effort will, in fact, lead to better performance.<\/p>\n<p>It&#8217;s important to understand that expectancy\u00a0theory can run aground if managers interpret\u00a0it too simplistically. Vroom&#8217;s\u00a0theory entails\u00a0more than just the assumption\u00a0that\u00a0people will work harder if they think\u00a0the effort will be rewarded. The reward needs to be meaningful and take valence into account. Valence has a significant\u00a0cultural as well as personal dimension, as illustrated by the following case: When Japanese motor company ASMO opened a plant in the U.S., it brought with it a large Japanese workforce but hired American managers to oversee operations. The managers, thinking to motivate\u00a0their workers with a reward system, initiated a costly employee-of-the-month program that included free parking and other perks. The program was a huge flop, and participation was disappointingly low. Why?\u00a0The program required employees to nominate their coworkers to\u00a0be considered for\u00a0the award. Japanese culture values modesty, teamwork, and conformity, and to be put forward or singled out for being special is considered inappropriate and even shameful. To be named Employee of the Month would be a very great embarrassment indeed\u2014not at all the reward that management\u00a0assumed. Especially as companies become more\u00a0culturally diverse, the lesson is that managers need to get to know their employees and their needs\u2014their unique valences\u2014if they want to understand what makes them\u00a0feel motivated, happy, and valued.<\/p>\n<h2>Reinforcement Theory<\/h2>\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02202022\/3239635945_c7c14a5cdc_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9818\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/02\/02202022\/3239635945_c7c14a5cdc_o-300x211.jpg\" alt=\"Photo of a small dog doing a trick, standing on his hind legs to catch a tennis ball.\" width=\"600\" height=\"422\" \/><\/a><\/p>\n<h2>Operant Conditioning<\/h2>\n<p>The basic premise of\u00a0the theory of reinforcement is both simple and intuitive: An individual&#8217;s behavior is a function of the\u00a0consequences of that behavior. You can think of it as simple cause and effect. If I work hard today, I&#8217;ll make more money. If I make more money, I&#8217;m more likely to want to work hard. Such a scenario creates behavioral reinforcement, where the desired behavior is enabled and promoted by the desired outcome of\u00a0a behavior.<\/p>\n<p>Reinforcement theory is based on work done by <strong>B. F. Skinner<\/strong> in the field of operant conditioning. The theory relies on four primary inputs, or aspects of operant conditioning, from the external environment. These four inputs are <strong>positive reinforcement<\/strong>, <strong>negative reinforcement<\/strong>, <strong>positive punishment<\/strong>, and <strong>negative punishment<\/strong>.<\/p>\n<div class=\"atom__components__figure\" data-global-id=\"gid:\/\/boundless\/Image\/34435\">\n<div class=\"atom__components__figure__cont\">\n<div id=\"image_34435_text_equivalent\" class=\"atom__components__figure__text_equivalent\">This following chart shows\u00a0the various pathways\u00a0of operant conditioning, which can be established\u00a0via reinforcement and punishment (both positive and negative for each).<\/div>\n<div class=\"atom__components__figure__text_equivalent\">\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/01\/20185633\/operant_conditioning.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9621\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2017\/01\/20185633\/operant_conditioning.png\" alt=\"A tree chart showing operant conditioning at the top, with two children: reinforcement and punishment. Under reinforcement are positive and negative. Negative is split into escape and active avoidance. Under punishment are positive and negative.\" width=\"800\" height=\"728\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>Reinforcement<\/h3>\n<p>Positive reinforcement attempts to increase the frequency of a behavior by rewarding that behavior. For example, if an employee identifies a new market opportunity that creates profit, an organization may give her a bonus. This will positively reinforce the desired behavior.<\/p>\n<p>Negative reinforcement, on the other hand, attempts to increase the frequency of a behavior by removing\u00a0something the individual doesn&#8217;t like. For example, an employee demonstrates a strong work ethic and wraps up a few projects faster than expected. This employee happens to have a long commute. The manager tells the employee to go ahead and work from home for a few days, considering how much progress she has made. This is an example of removing a negative stimulus as way of reinforcing a behavior.<\/p>\n<p>Reinforcement can be affected\u00a0by various factors, including\u00a0the following:<\/p>\n<ul>\n<li><strong>Satiation<\/strong>: the degree of need. If an employee is quite wealthy, for example, it may not be particularly reinforcing (or motivating)\u00a0to offer a bonus.<\/li>\n<li><strong>Immediacy<\/strong>: the time elapsed between the desired behavior and the reinforcement. The shorter the time between the two, the more likely it is that the employee will correlate the reinforcement with the behavior. If an employee does something great but isn&#8217;t rewarded until two months after, he or she may not connect the desired behavior with the outcome. The reinforcement loses meaning and power.<\/li>\n<li><strong>Size<\/strong>: the magnitude\u00a0of a\u00a0reward or punishment can have\u00a0a big effect\u00a0on the degree\u00a0of response. For example, a bigger bonus often has\u00a0a bigger impact (to an extent; see the satiation factor,\u00a0above).<\/li>\n<\/ul>\n<p>In a management context, reinforcers include salary increases, bonuses, promotions, variable incomes, flexible work hours, and paid sabbaticals.Managers are responsible for identifying the\u00a0behaviors that should be promoted, the ones that\u00a0should be discouraged, and carefully consider how those behaviors related to organizational objectives.\u00a0Implementing rewards and punishments that are aligned with\u00a0the organization&#8217;s goals helps to create a more consistent, efficient work culture.<\/p>\n<p>One particularly common positive-reinforcement technique is the incentive program, a formal scheme used to promote or encourage specific actions, behaviors, or results from employees during\u00a0a defined period of time. Incentive programs can reduce turnover, boost morale and loyalty, improve wellness, increase retention, and drive daily performance among employees. Motivating staff can,\u00a0in turn, help businesses increase productivity and meet goals.<\/p>\n<p>Let&#8217;s look at an\u00a0IT sales team as an example: The team&#8217;s overarching goal is to sell their new software to businesses. The manager may want to emphasize sales to partners of a certain size (i.e., big contracts). To this end, the manager may reward team members who gain clients of 5,000 or more employees with a commission of 5 percent of the overall sales volume for each such partner. This reward reinforces the behavior of closing big contracts, strongly motivating team members to work toward that goal, and likely increases the total number of big contracts closed.<\/p>\n<p>To maximize the impact\u00a0of such a reinforcement, every feature of the incentive program must be tailored to the participants&#8217; interests. A successful incentive program contains\u00a0clearly defined rules, suitable rewards, efficient communication strategies, and measurable success metrics. By adapting each element of the program to fit the target audience, companies are better able to engage participating employees\u00a0and enhance the overall program efficacy.<\/p>\n<h3>Punishment<\/h3>\n<p>Positive punishment\u00a0is conditioning at its most straightforward: identifying a negative behavior and providing an adverse stimulus to discourage\u00a0future occurrences. A simple example would be suspending an employee for inappropriate behavior.<\/p>\n<p>Negative punishment entails\u00a0the removal or withholding of something in order to condition a response. For example, an employee in the IT department prefers to work unconventional\u00a0hours, from\u00a010:30 a.m. to\u00a07 p.m. However, her\u00a0performance has been suffering lately. A negative punishment would be to revoke her\u00a0right to keep the preferred schedule\u00a0until performance improves.<\/p>\n<p>The purpose of punishment is to prevent future occurrences of a particular\u00a0socially unacceptable or undesirable behavior. According to deterrence theory, the awareness of a punishment can\u00a0prevent people from engaging in\u00a0the behavior. This can be accomplished either by\u00a0punishing someone immediately after the undesirable behavior, so they are reluctant to do it again, or by\u00a0educating people about the punishment preemptively, so they are inclined not to engage in the behavior at all. In a management context, punishment tools can include demotions, salary cuts, and terminations.<\/p>\n<p>In business organizations, punishment and deterrence theory play a vital role in shaping the work culture to be in line with operational expectations and to avoid conflicts and negative outcomes both internally and externally. If employees know exactly what they are <em>not<\/em> supposed to do, and they understand the possible repercussions of violating those expectations, they will generally try to avoid crossing the line. Prevention is a much cheaper and easier approach than waiting for something bad to happen, so preemptive education regarding rules\u2014and the penalties for violations\u2014is common practice, especially in the area of business ethics.<\/p>\n<p>For a humorous take on operant conditioning, take a look at the following videos from the show <em>The Big Bang Theory<\/em>:<\/p>\n<p>https:\/\/youtu.be\/Mt4N9GSBoMI<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Operant Conditioning - Negative Reinforcement vs Positive Punishment\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LhI5h5JZi-U?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Check Your Understanding<\/h2>\n<p>Answer the question(s) below to see how well you understand the topics covered above. This short quiz does <strong>not<\/strong> count toward your grade in the class, and you can retake it an unlimited number of times.<\/p>\n<p>Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.<\/p>\n<p>\t<iframe id=\"lumen_assessment_3029\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=3029&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_3029\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-9453\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Revision and adaptation. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Check Your Understanding. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Boundless Business. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/business\/textbooks\/boundless-business-textbook\/motivation-theories-and-applications-11\/modern-views-on-motivation-76\/equity-theory-360-3209\/\">https:\/\/www.boundless.com\/business\/textbooks\/boundless-business-textbook\/motivation-theories-and-applications-11\/modern-views-on-motivation-76\/equity-theory-360-3209\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Boundless Management. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/process-and-motivation-47\/equity-theory-240-3949\/\">https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/process-and-motivation-47\/equity-theory-240-3949\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Scales of Justice. <strong>Authored by<\/strong>: Michael Coghlan. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/mikecogh\/8035396680\/\">https:\/\/www.flickr.com\/photos\/mikecogh\/8035396680\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Boundless Management. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/process-and-motivation-47\/expectancy-theory-242-3951\/\">https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/process-and-motivation-47\/expectancy-theory-242-3951\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Expectation. <strong>Authored by<\/strong>: Yossi Gurvitz. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/ygurvitz\/551720499\/\">https:\/\/www.flickr.com\/photos\/ygurvitz\/551720499\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><li>Boundless Business. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/business\/textbooks\/boundless-business-textbook\/motivation-theories-and-applications-11\/modern-views-on-motivation-76\/reinforcement-theory-363-10337\/\">https:\/\/www.boundless.com\/business\/textbooks\/boundless-business-textbook\/motivation-theories-and-applications-11\/modern-views-on-motivation-76\/reinforcement-theory-363-10337\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Boundless Management. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/reinforcement-and-motivation-48\/reinforcement-as-a-management-tool-245-3538\/\">https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/reinforcement-and-motivation-48\/reinforcement-as-a-management-tool-245-3538\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Boundless Management. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/reinforcement-and-motivation-48\/punishment-as-a-management-tool-248-3541\/\">https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/reinforcement-and-motivation-48\/punishment-as-a-management-tool-248-3541\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Boundless Management. <strong>Provided by<\/strong>: Boundless. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/reinforcement-and-motivation-48\/managerial-perspectives-on-motivation-249-10517\/\">https:\/\/www.boundless.com\/management\/textbooks\/boundless-management-textbook\/organizational-behavior-5\/reinforcement-and-motivation-48\/managerial-perspectives-on-motivation-249-10517\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Dog Trick. <strong>Authored by<\/strong>: Keith Bacongco. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/kitoy\/3239635945\/\">https:\/\/www.flickr.com\/photos\/kitoy\/3239635945\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Big Bang Theory-operant conditioning. <strong>Authored by<\/strong>: TeachingBizVids. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/Mt4N9GSBoMI\">https:\/\/youtu.be\/Mt4N9GSBoMI<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><li>Operant Conditioning - Negative Reinforcement vs Positive Punishment. <strong>Authored by<\/strong>: Megan Deering. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/LhI5h5JZi-U\">https:\/\/youtu.be\/LhI5h5JZi-U<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t 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