Assignment: Rhetorical Analysis with an Ad

For this activity, you will create a Rhetorical Analysis of an advertisement of your choice.

Directions

  1. Review the grading rubric as listed on this page.
  2. Select an advertisement of your choice.
  3. Review the strategies listed on the What Is Rhetorical Analysis? and Developing a Rhetorical Analysis pages as well as Backpacks vs Briefcases.
    • Create a Rhetorical Analysis of 750 Words of the advertisement of your choice in a new Google Doc.
    • Cite the author and advertising source
    • Use the techniques, strategies, and language in Backpacks vs Briefcases
    • Be sure to cite all sources.
  4. Copy and paste your Rhetorical Analysis with an Ad in a new post on your WordPress blog.
  5. Submit the URL of your WordPress blog post to your instructor.

 Grading

Points: 115

Submitting: a website URL

Rhetorical Analysis with an Ad KEEP
Criteria Ratings Points
Identifies author and work Identifies
5 pts
Does not identify
0 pts
5 pts
Identifies rhetorical situation/context (p. 48 in Backpacks) Proficient
15 pts
Developing
11 pts
Lacks answer
0 pts
15 pts
Identifies argument (p. 52 in Backpacks) Proficient
15 pts
Developing
11 pts
Lacks answer
0 pts
15 pts
Identifies author’s intent/purpose Proficient
8 pts
Developing
6 pts
No examination
0 pts
8 pts
Identifies audience Proficient
8 pts
Developing
6 pts
No examination
0 pts
8 pts
Identifies content of message Proficient
8 pts
Developing
6 pts
No examination
0 pts
8 pts
Identifies form/style/tone Proficient
8 pts
Developing
6 pts
No review
0 pts
8 pts
Examines the effectiveness of the introduction/conclusion Proficient
8 pts
Developing
6 pts
No examination
0 pts
8 pts
Examines how the piece is organized Proficient
8 pts
Developing
6 pts
No examination
0 pts
8 pts
Demonstrates an understanding of the author’s purpose Proficient
8 pts
Developing
6 pts
No understanding
0 pts
8 pts
Standard Edited English/Writing conventions Proficient
5 pts
Developing
4 pts
Errors detract from meaning/no post
0 pts
5 pts
Finished piece easy to read, polished, posted in WordPress blog site Proficient
4 pts
Developing
3 pts
Needs more work
0 pts
4 pts
Describe an author’s point of view and tone Exceeds expectations
5 pts
Meets expectations
3 pts
Does not meet expectations
0 pts
5 pts
Analyze an author’s effectiveness in achieving intended purpose Exceeds expectations
5 pts
Meets expectations
3 pts
Does not meet expectations
0 pts
5 pts
Develop a rhetorical analysis of a visual text Exceeds expectations
5 pts
Meets expectations
3 pts
Does not meet expectations
0 pts
5 pts
 TOTAL POINTS     115 pts