Module 8 Discussion: Ad Rhetorical Analysis

A rhetorical analysis requires taking a closer look at the persuasiveness of a message. In this discussion forum, you will find an advertisement of any sort—a video, print, or radio ad—and complete a critical analysis.

Discussion Instructions

STEP 1: Post a link to the advertisement you’ve selected. Analyze its effectiveness by first answering the following questions:

  1. What is the purpose of the ad?
  2. What is the argument of the ad?
  3. Who is the “author” of the ad?
  4. Who is the intended audience for the ad?
  5. What is the tone of the ad?
  6. What is the style and tone of the ad?
  7. What kind of supporting appeals, evidence, or examples does this ad use or rely on?

STEP 2: In a well-developed paragraph (5–7 sentences), explain whether you believe the ad is effective or ineffective in achieving its purpose, based on your analysis above. Your paragraph should include:

  • A clear claim about the ad’s effectiveness.
  • Evidence from the ad to support your claim (e.g., specific wording, imagery, or data).
  • Support for your evidence, using concepts from the reading on critical analysis in this module.
  • (Optional) Consider addressing potential counterarguments—how might someone else view the ad differently?

STEP 3: Respond to two classmates’ posts (in at least 75 words each). Beyond simply agreeing or disagreeing with their analysis, engage thoughtfully by doing one or more of the following:

  • Extend their point with new evidence, examples, or perspectives.
  • Bring up a counterpoint, exception, or challenging question.
  • Offer a new approach or highlight an overlooked factor.

Aim for meaningful discussion—your response should show that you are thinking critically about their perspective, not just restating or summarizing their ideas.

Rubric

Sample Grading Rubric
Criteria Proficient Developing Not Evident Points
Follows prompt directions Follows the prompt instructions. Somewhat follows the prompt instructions. Examples may incomplete. Does not follow the instructions. __/10
Responds to peers Response is engaged with peer’s post. Posts on time. Response is somewhat engaged with peer’s post. Post is short and/or late. Does not follow the instructions. __/10
Total: __/20