{"id":152,"date":"2019-12-07T11:36:07","date_gmt":"2019-12-07T11:36:07","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/coreqenglish1\/chapter\/why-it-matters-multimodality\/"},"modified":"2025-03-18T22:20:12","modified_gmt":"2025-03-18T22:20:12","slug":"introduction-to-multimodality-2","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/englishcomp1\/chapter\/introduction-to-multimodality-2\/","title":{"raw":"Introduction to Multimodality","rendered":"Introduction to Multimodality"},"content":{"raw":"<h2>What you'll learn to do: evaluate multimodal text<\/h2>\r\n<img class=\"wp-image-4789 size-medium alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4975\/2019\/12\/01155027\/Digital-Marketing-300x300.png\" alt=\"Decorative image.\" width=\"300\" height=\"300\" \/>\r\n<p data-start=\"0\" data-end=\"218\">College writing extends beyond essays. So far, we've explored different essay types like compare-and-contrast and cause-and-effect. Now, we\u2019ll shift to a different kind of communication: multimodal texts.<\/p>\r\n<p data-start=\"220\" data-end=\"455\">Even before social media, we engaged with more than just words\u2014interpreting sounds, images, gestures, and spatial elements in daily life. In today\u2019s digital world, understanding, analyzing, and creating multimodal texts is essential.<\/p>\r\n<p data-start=\"457\" data-end=\"751\" data-is-last-node=\"\" data-is-only-node=\"\">Whether you're presenting a report at work or sharing vacation photos with family online, you constantly navigate different modes of communication. In this section, we\u2019ll explore what multimodal texts are, how they work, and how to use them effectively in both academic and real-world contexts.<\/p>","rendered":"<h2>What you&#8217;ll learn to do: evaluate multimodal text<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4789 size-medium alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4975\/2019\/12\/01155027\/Digital-Marketing-300x300.png\" alt=\"Decorative image.\" width=\"300\" height=\"300\" \/><\/p>\n<p data-start=\"0\" data-end=\"218\">College writing extends beyond essays. So far, we&#8217;ve explored different essay types like compare-and-contrast and cause-and-effect. Now, we\u2019ll shift to a different kind of communication: multimodal texts.<\/p>\n<p data-start=\"220\" data-end=\"455\">Even before social media, we engaged with more than just words\u2014interpreting sounds, images, gestures, and spatial elements in daily life. In today\u2019s digital world, understanding, analyzing, and creating multimodal texts is essential.<\/p>\n<p data-start=\"457\" data-end=\"751\" data-is-last-node=\"\" data-is-only-node=\"\">Whether you&#8217;re presenting a report at work or sharing vacation photos with family online, you constantly navigate different modes of communication. In this section, we\u2019ll explore what multimodal texts are, how they work, and how to use them effectively in both academic and real-world contexts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-152\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Why it Matters: Multimodality. <strong>Provided by<\/strong>: University of Mississippi. <strong>Project<\/strong>: PLATO WRIT 100\/101. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Public domain content<\/div><ul class=\"citation-list\"><li>Multimodal icon. <strong>Provided by<\/strong>: Free SVG. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/freesvg.org\/digital-marketing\">https:\/\/freesvg.org\/digital-marketing<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":29,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Why it Matters: Multimodality\",\"author\":\"\",\"organization\":\"University of Mississippi\",\"url\":\"\",\"project\":\"PLATO WRIT 100\/101\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"pd\",\"description\":\"Multimodal icon\",\"author\":\"\",\"organization\":\"Free SVG\",\"url\":\"https:\/\/freesvg.org\/digital-marketing\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"bc06807a-f221-4e6e-844c-9f0e44cb77cb","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-152","chapter","type-chapter","status-publish","hentry"],"part":1732,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/chapters\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":15,"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/chapters\/152\/revisions"}],"predecessor-version":[{"id":6477,"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/chapters\/152\/revisions\/6477"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/parts\/1732"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/chapters\/152\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/pressbooks\/v2\/chapter-type?post=152"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/wp\/v2\/contributor?post=152"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/englishcomp1\/wp-json\/wp\/v2\/license?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}