{"id":90,"date":"2019-12-07T11:36:00","date_gmt":"2019-12-07T11:36:00","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/coreqenglish1\/chapter\/why-it-matters-rhetorical-appeals\/"},"modified":"2025-03-18T22:57:46","modified_gmt":"2025-03-18T22:57:46","slug":"introduction-to-rhetorical-appeals","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/englishcomp1\/chapter\/introduction-to-rhetorical-appeals\/","title":{"raw":"Introduction to Rhetorical Appeals","rendered":"Introduction to Rhetorical Appeals"},"content":{"raw":"<h2>What you'll learn to do: describe and apply the rhetorical appeals of logos, pathos, and ethos<\/h2>\r\n<h2><img class=\"wp-image-768 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/08\/05145146\/4687819515_49c5b19acd_b-300x198.jpg\" alt=\"Decorative image.\" width=\"298\" height=\"197\" \/><\/h2>\r\nWhen writing or analyzing arguments, we begin by examining how the argument appeals to the reader. There are three types of appeals utilized in arguments: logos or logical, pathos or emotional, and ethos or ethical appeals. Aristotle identified these rhetorical appeals as fundamental elements in the art of persuasion.\r\n\r\nIn this section, you will learn how to recognize and utilize these appeals in your own speaking and writing.","rendered":"<h2>What you&#8217;ll learn to do: describe and apply the rhetorical appeals of logos, pathos, and ethos<\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-768 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/08\/05145146\/4687819515_49c5b19acd_b-300x198.jpg\" alt=\"Decorative image.\" width=\"298\" height=\"197\" \/><\/h2>\n<p>When writing or analyzing arguments, we begin by examining how the argument appeals to the reader. There are three types of appeals utilized in arguments: logos or logical, pathos or emotional, and ethos or ethical appeals. Aristotle identified these rhetorical appeals as fundamental elements in the art of persuasion.<\/p>\n<p>In this section, you will learn how to recognize and utilize these appeals in your own speaking and writing.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-90\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Why It Matters: Rhetorical Appeals. <strong>Provided by<\/strong>: University of Mississippi. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Modification, adaptation, and original content. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Ostia, Baths of the Seven Sages (II). <strong>Authored by<\/strong>: Institute for the Study of the Ancient World. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/\">https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Elements of Argument from Horse of a Different Color: Composition and English Rhetoric. <strong>Authored by<\/strong>: Marianne Botos, Lynn McClelland, Stephanie Polliard, Pamela Osback . <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pvccenglish.files.wordpress.com\/2010\/09\/eng-101-inside-pages-proof2-no-pro.pdf\">https:\/\/pvccenglish.files.wordpress.com\/2010\/09\/eng-101-inside-pages-proof2-no-pro.pdf<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":29,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Ostia, Baths of the Seven Sages (II)\",\"author\":\"Institute for the Study of the Ancient World\",\"organization\":\"\",\"url\":\"https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Why It Matters: Rhetorical Appeals\",\"author\":\"\",\"organization\":\"University of 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