The content, assignments, and assessments for Business Communication Skills for Managers are aligned to the following learning outcomes. A full list of course learning outcomes can be viewed here: Business Communication Skills for Managers Learning Outcomes.

Chapter 1: Communicating in Business

Identify key principles in business communication

• Discuss the importance of effective communication in business Effective Communication in Business
• Differentiate between different methods of communication Methods of Communication
• Discuss the importance of ethical communication Ethics in Business Communication
• Discuss the importance of staying connected with colleagues, other professionals, and customers in the digital age

Chapter 2: Writing in Business

Discuss different processes and considerations involved in writing in business

• Write a business communication given a specific audience and purpose
• Discuss the impact that word choice and tone can have on a business message
• Identify the three parts of the writing process
• Use common word processing software to write business messages

Chapter 3: Written Communication

Identify the appropriate use of different channels of written communication in business

• Discuss the shift from paper to digital communication
• Compose emails and memos intended for an audience within the same company or team as the writer
• Identify other common methods of professional communication
• Discuss appropriate ways to communicate to an audience outside of the company
• Determine the appropriate communication channel for a specific type of message

Chapter 4: Research

Use traditional and online tools and methods to find, evaluate, and process information

• Discuss the importance of data and identify its role in business
• Process information from internal sources
• Evaluate and practice preliminary, intermediate, and advanced search techniques
• Evaluate and practice methods of analysis to assess the quality and reliability of a source
• Discuss issues of plagiarism, copyright and fair use

Chapter 5: Visual Media

Create meaningful visual media

• Find the best media to present your message
• Discuss how to most effectively use images in business messages and identify potential sources for these images
• Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids
• Discuss the use of video in business messages
• Identify ways to make information more accessible to your audience
• Incorporating meaningful visual media in business messages

Chapter 6: Reports

Create various types of business reports

• Discuss the different types of reports and their purposes
• Create an informal report
• Create formal reports and proposals

Chapter 7: Public Speaking

Identify key principles in public speaking for business

• Identify key principles of effective public speaking
• Describe delivery techniques for use during a public speech
• Identify the role and importance of your audience
• Discuss tips and tricks to giving an effective speech

Chapter 8: Developing and Delivering Business Presentations

Create a presentation using slides and other visual aids

• Discuss the usefulness of visual aids and identify common presentation tools
• Create a presentation using Microsoft PowerPoint
• Create a presentation using Google Slides
• Create a presentation intended for a business meeting

Chapter 9: Communicating through Technology

Organize and participate in meetings using phone and video conferencing tools

• Recognize common types of tools for audio, video, and web sharing tools
• Use common planning tools to schedule business meetings
• Schedule meetings with audio, video, and web sharing components
• Use audio conferencing tools effectively in a business context
• Use video conferencing tools effectively in a business context
• Use web sharing tools effectively in a business context

Chapter 10: Social Media

Use social media to present a business message

• Identify common social media platforms used by businesses
• Identify social media platforms that are typically less frequently used by businesses
• Use various types of social media to increase your sales
• Use various types of social media to build affinity with your customers and make your brand stand out

Chapter 11: Communicating Different Messages

Write various types of business messages, including informative messages, team-focused messages, criticism, and response messages

• Identify the appropriate usage of informative business messages and write an informative business message
• Discuss the importance of team-focused communication in business
• Write a business message criticizing internal or external business situations
• Write a response to criticism

Chapter 12: Collaboration in and across Teams

Identify ways to collaborate in business within a team and across multiple teams

• Discuss the role and types of teams in workplace communication
• Discuss strategies for working in collaborative projects
• Discuss best practices in workplace etiquette

Chapter 13: Social Diversity in the Workplace

Propose solutions to challenges that may occur in communication, especially across cultures in a global marketplace

• Define diversity and discuss its influence on the workplace
• Discuss how different cultures impact the workplace
• Discuss the how gender impacts communication in the workplace
• Discuss the impact of disabilities in the workplace
• Discuss different strategies for talking to individuals from a different generation
• Discuss strategies for creating a functional workplace by combating biases

Chapter 14: Finding a Job

Create a resume, a cover letter, and a profile on professional social media sites

• Discuss how to gain skills necessary for professional life
• Discuss the importance of networking, and identify strategies to increase your professional network
• Produce a résumé and a cover letter
• Discuss effective interview strategies and prepare for common interview questions

Chapter 15: Recruiting and Selecting New Employees

Describe effective strategies for recruiting and selecting qualified job applicants

• Describe effective strategies for recruiting qualified job applicants
• Discuss the key elements of a successful interview
• Identify the key steps in selecting a new employee

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