- \n \t
- People are 80 percent more likely to engage with content when it features color visuals.[footnote]Green, R. (1989). The Persuasive Properties of Color<\/a>, Marketing Communications.[\/footnote]<\/li>\n \t
- Facebook audiences are 651 percent more likely to engage with a post if it includes an image, compared with posts that don\u2019t.[footnote]Social Intelligence Report<\/a>, Adobe Digital Index Q4 2013[\/footnote]<\/li>\n<\/ul>\nThis shows us that visuals attract attention and draw our audiences in. Visuals make our communication noticeable.\n\nCommunications are more memorable, persuasive and easily understood when visual media is involved. Like prehistoric man, we can use visual media to more effectively deliver a message. In this module, we\u2019re going to talk about the uses of various visual media\u2014charts, graphs, images, and even video\u2014and how communicators can leverage them to connect with their colleagues and other professionals.\n
Contribute!<\/h2>\n
Did you have an idea for improving this content? We\u2019d love your input.<\/div>\nImprove this page<\/a>Learn More<\/a>\n","rendered":"Our prehistoric ancestors struggled, rock in hand, to carve just the right picture into the wall of the cave, hoping that someone would come along and understand the story being told. They may have drawn stick figures with spears, or a woolly mammoth in the distance about to become dinner. In the next series of drawings, the mammoth has been struck, the stick figure looming over him. In a third series, a gathering of stick figures at a fire, presented with a feast.<\/p>\n
![\"A](\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/02\/30231424\/cavepaintings-1024x397.png\")
<\/p>\nThere is beauty and clarity in the simplicity of the prehistoric man\u2019s drawings. You understand his hunting victory even though he\u2019s used no words. Prehistoric man was on to something with this approach.<\/p>\n
Fast forward to today where studies have been done on the impact of visual aids:<\/p>\n
- \n
- Only 70 percent of people reading labels on medicine containers understand the instructions when they are written in text form, but that understanding increases to 95 percent when the text is accompanied by images.[1]<\/sup><\/a><\/li>\n
- People follow written directions 323 percent better when the images accompany the instructions.[2]<\/sup><\/a><\/li>\n<\/ul>\n
From this, we know that visual media can make your communication easier to understand. But does it help you make a point or sell an idea? When listening to an oral presentation, 50 percent of an audience will be persuaded by the speech alone, but that number increases to 67 percent when the speech features visual aids.[3]<\/sup><\/a><\/p>\n
Because of this, we know that visual media can make your communication more convincing. In an age in which we humans are asked to process more information than we have ever processed before, let\u2019s look at today\u2019s trends:<\/p>\n
- \n
- People are 80 percent more likely to engage with content when it features color visuals.[4]<\/sup><\/a><\/li>\n
- Facebook audiences are 651 percent more likely to engage with a post if it includes an image, compared with posts that don\u2019t.[5]<\/sup><\/a><\/li>\n<\/ul>\n
This shows us that visuals attract attention and draw our audiences in. Visuals make our communication noticeable.<\/p>\n
Communications are more memorable, persuasive and easily understood when visual media is involved. Like prehistoric man, we can use visual media to more effectively deliver a message. In this module, we\u2019re going to talk about the uses of various visual media\u2014charts, graphs, images, and even video\u2014and how communicators can leverage them to connect with their colleagues and other professionals.<\/p>\n
Contribute!<\/h2>\n
Did you have an idea for improving this content? We\u2019d love your input.<\/div>\nImprove this page<\/a>Learn More<\/a><\/p>\n\n\t\t\t
\n\t\t\t Candela Citations<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCC licensed content, Original<\/div>- Why It Matters: Visual Media. Authored by<\/strong>: Freedom Learning Group. Provided by<\/strong>: Lumen Learning. License<\/strong>: Public Domain: No Known Copyright<\/a><\/em><\/li><\/ul>CC licensed content, Shared previously<\/div>
- Bison Cave Painting . Authored by<\/strong>: janeb13. Provided by<\/strong>: Pixabay. Located at<\/strong>: https:\/\/pixabay.com\/en\/bison-cave-of-altamira-1171794\/<\/a>. License<\/strong>: CC0: No Rights Reserved<\/a><\/em><\/li>
- Cave Painting Nevada USA. Authored by<\/strong>: PDPhotos. Provided by<\/strong>: Pixabay. Located at<\/strong>: https:\/\/pixabay.com\/en\/cave-paintings-mural-usa-nevada-3699\/<\/a>. License<\/strong>: CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>
- Dowse, R. & Ehlers, M. (2005). Medicine labels incorporating pictograms: Do they influence understanding and adherence?<\/a>, Patient Education and Counseling, Vol 58, Issue 1. ↵<\/a><\/li>
- Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A review of research<\/a>, Educational Communication and Technology. ↵<\/a><\/li>
- Wharton School of Business. \u2018Effectiveness of Visual Language\u2019. ↵<\/a><\/li>
- Green, R. (1989). The Persuasive Properties of Color<\/a>, Marketing Communications. ↵<\/a><\/li>
- Social Intelligence Report<\/a>, Adobe Digital Index Q4 2013 ↵<\/a><\/li><\/ol><\/div>","protected":false},"author":395986,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Bison Cave Painting \",\"author\":\"janeb13\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/en\/bison-cave-of-altamira-1171794\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Cave Painting Nevada USA\",\"author\":\"PDPhotos\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/en\/cave-paintings-mural-usa-nevada-3699\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Why It Matters: Visual Media\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"386b0594-ac2f-4219-bba4-0bffc23739fc","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-146","chapter","type-chapter","status-publish","hentry"],"part":145,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/146\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/145"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/146\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=146"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=146"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A review of research<\/a>, Educational Communication and Technology. ↵<\/a><\/li>
- Cave Painting Nevada USA. Authored by<\/strong>: PDPhotos. Provided by<\/strong>: Pixabay. Located at<\/strong>: https:\/\/pixabay.com\/en\/cave-paintings-mural-usa-nevada-3699\/<\/a>. License<\/strong>: CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>
- Bison Cave Painting . Authored by<\/strong>: janeb13. Provided by<\/strong>: Pixabay. Located at<\/strong>: https:\/\/pixabay.com\/en\/bison-cave-of-altamira-1171794\/<\/a>. License<\/strong>: CC0: No Rights Reserved<\/a><\/em><\/li>
- Facebook audiences are 651 percent more likely to engage with a post if it includes an image, compared with posts that don\u2019t.[5]<\/sup><\/a><\/li>\n<\/ul>\n
- People follow written directions 323 percent better when the images accompany the instructions.[2]<\/sup><\/a><\/li>\n<\/ul>\n
- Facebook audiences are 651 percent more likely to engage with a post if it includes an image, compared with posts that don\u2019t.[footnote]Social Intelligence Report<\/a>, Adobe Digital Index Q4 2013[\/footnote]<\/li>\n<\/ul>\nThis shows us that visuals attract attention and draw our audiences in. Visuals make our communication noticeable.\n\nCommunications are more memorable, persuasive and easily understood when visual media is involved. Like prehistoric man, we can use visual media to more effectively deliver a message. In this module, we\u2019re going to talk about the uses of various visual media\u2014charts, graphs, images, and even video\u2014and how communicators can leverage them to connect with their colleagues and other professionals.\n