{"id":160,"date":"2022-04-04T15:53:58","date_gmt":"2022-04-04T15:53:58","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/video-as-a-visual-aid-overview\/"},"modified":"2022-04-04T15:53:58","modified_gmt":"2022-04-04T15:53:58","slug":"video-as-a-visual-aid-overview","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/video-as-a-visual-aid-overview\/","title":{"raw":"Video as a Visual Aid","rendered":"Video as a Visual Aid"},"content":{"raw":"\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcome<\/h3>\n<ul>\n \t<li>Discuss the pros and cons of using videos as a visual aid<\/li>\n<\/ul>\n<\/div>\nVideo helps you tell a story in the most visually engaging way possible, giving every employee in the company a face-to-face opportunity with the CEO, or allowing for the broadcast of team meetings and gatherings. Making a video that features the employees who work at your company can \u201chumanize\u201d the company\u2019s image, a valuable tool when communicating with investors and other external stakeholders.\n\nVideos are an excellent visual media choice when communicating things like,\n<ul>\n \t<li>The features of a new facility or office the company has opened<\/li>\n \t<li>&nbsp;The details of a new product or service the company has introduced<\/li>\n \t<li>&nbsp;Instructions for a new company process, like signing up for benefits or a new 401k plan<\/li>\n \t<li>&nbsp;The introduction of a new business idea, plan or merger, especially if the subject is complex or the audience is highly emotional about the announcement<\/li>\n \t<li>&nbsp;Webinars and meetings that all attendees might not be able to attend in person<\/li>\n<\/ul>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8570\n\n<\/div>\nWhile videos can be easy and inexpensive to produce these days, it can still be costly to create a professional, polished video. A video made on your camera phone likely won't be appropriate for any medium besides a short post on social media. Beyond the cost and talent associated with creating more complex videos, there are a few roadblocks you might encounter, even when creating a short clip. You might want to reconsider video as a choice in any of the following scenarios:\n<ul>\n \t<li>Your human subjects are visibly uncomfortable in front of a camera and cannot deliver a message effectively in that manner<\/li>\n \t<li>Your subject requires the display of a lot of data, and the audience will require time to review, contemplate and study the information<\/li>\n \t<li>Your video is longer than fifteen minutes and viewers are likely to tune out after a while<\/li>\n \t<li>You\u2019re covering a sensitive topic or the topic of discussion shouldn\u2019t be made public in any recorded format, written or visual<\/li>\n<\/ul>\nVideo can be used to accompany text, or it can stand alone as its own communication. Consider where your audience will access the video, what information will accompany that video and in what format, and how they\u2019ll work together when you start to plan the creation of your video.\n<div class=\"textbox examples\">\n<h3>watch it<\/h3>\nTake a look at this video \"What is the Best Explainer Video Style for Your Business?\" and the accompanying article<a href=\"http:\/\/go.yumyumvideos.com\/blog\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\"><em> \"How Our Explainer Video Got to Rant #1 On Youtube (real case study)\"<\/em><\/a> by Juan Jose Mendez.\n\n<iframe src=\"\/\/plugin.3playmedia.com\/show?ad_autoplay=1&amp;ad_default_source_volume_control=1&amp;ad_source_volume_control=0&amp;itx_collapse_on_load=0&amp;itx_collapsible=1&amp;itx_downloadable=0&amp;itx_highlight_by_caption_frames=0&amp;itx_keywords=1&amp;itx_light_scroll=0&amp;itx_multi_text_track=0&amp;itx_progress_bar=1&amp;itx_progressive_tracking=1&amp;mf=2775005&amp;p=20361&amp;pt=5&amp;video_id=dp3NK7TMMzw&amp;video_target=tpm-plugin-nvg8m85q-dp3NK7TMMzw\" width=\"640px\" height=\"420px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\n\n<\/div>\n&nbsp;\n<h2>Contribute!<\/h2><div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div><a href=\"https:\/\/docs.google.com\/document\/d\/1LsfpgefgVCAf-LalMwcGHrabws9g_EJx9AYJ2_srFTk\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a>\n","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcome<\/h3>\n<ul>\n<li>Discuss the pros and cons of using videos as a visual aid<\/li>\n<\/ul>\n<\/div>\n<p>Video helps you tell a story in the most visually engaging way possible, giving every employee in the company a face-to-face opportunity with the CEO, or allowing for the broadcast of team meetings and gatherings. Making a video that features the employees who work at your company can \u201chumanize\u201d the company\u2019s image, a valuable tool when communicating with investors and other external stakeholders.<\/p>\n<p>Videos are an excellent visual media choice when communicating things like,<\/p>\n<ul>\n<li>The features of a new facility or office the company has opened<\/li>\n<li>&nbsp;The details of a new product or service the company has introduced<\/li>\n<li>&nbsp;Instructions for a new company process, like signing up for benefits or a new 401k plan<\/li>\n<li>&nbsp;The introduction of a new business idea, plan or merger, especially if the subject is complex or the audience is highly emotional about the announcement<\/li>\n<li>&nbsp;Webinars and meetings that all attendees might not be able to attend in person<\/li>\n<\/ul>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"lumen_assessment_8570\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=8570&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_8570\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<p>While videos can be easy and inexpensive to produce these days, it can still be costly to create a professional, polished video. A video made on your camera phone likely won&#8217;t be appropriate for any medium besides a short post on social media. Beyond the cost and talent associated with creating more complex videos, there are a few roadblocks you might encounter, even when creating a short clip. You might want to reconsider video as a choice in any of the following scenarios:<\/p>\n<ul>\n<li>Your human subjects are visibly uncomfortable in front of a camera and cannot deliver a message effectively in that manner<\/li>\n<li>Your subject requires the display of a lot of data, and the audience will require time to review, contemplate and study the information<\/li>\n<li>Your video is longer than fifteen minutes and viewers are likely to tune out after a while<\/li>\n<li>You\u2019re covering a sensitive topic or the topic of discussion shouldn\u2019t be made public in any recorded format, written or visual<\/li>\n<\/ul>\n<p>Video can be used to accompany text, or it can stand alone as its own communication. Consider where your audience will access the video, what information will accompany that video and in what format, and how they\u2019ll work together when you start to plan the creation of your video.<\/p>\n<div class=\"textbox examples\">\n<h3>watch it<\/h3>\n<p>Take a look at this video &#8220;What is the Best Explainer Video Style for Your Business?&#8221; and the accompanying article<a href=\"http:\/\/go.yumyumvideos.com\/blog\/how-to-rank-youtube-videos\" target=\"_blank\" rel=\"noopener\"><em> &#8220;How Our Explainer Video Got to Rant #1 On Youtube (real case study)&#8221;<\/em><\/a> by Juan Jose Mendez.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?ad_autoplay=1&amp;ad_default_source_volume_control=1&amp;ad_source_volume_control=0&amp;itx_collapse_on_load=0&amp;itx_collapsible=1&amp;itx_downloadable=0&amp;itx_highlight_by_caption_frames=0&amp;itx_keywords=1&amp;itx_light_scroll=0&amp;itx_multi_text_track=0&amp;itx_progress_bar=1&amp;itx_progressive_tracking=1&amp;mf=2775005&amp;p=20361&amp;pt=5&amp;video_id=dp3NK7TMMzw&amp;video_target=tpm-plugin-nvg8m85q-dp3NK7TMMzw\" width=\"640px\" height=\"420px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1LsfpgefgVCAf-LalMwcGHrabws9g_EJx9AYJ2_srFTk\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-160\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Video as a Visual Aid: Overview. <strong>Authored by<\/strong>: Freedom Learning Group. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What is the best explainer video style for your business?. <strong>Authored by<\/strong>: Yum Yum Videos - Animated Explainer Videos. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=dp3NK7TMMzw&#038;feature=youtu.be\">https:\/\/www.youtube.com\/watch?v=dp3NK7TMMzw&#038;feature=youtu.be<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":395986,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Video as a Visual Aid: Overview\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"What is the best explainer video style for your business?\",\"author\":\"Yum Yum Videos - Animated Explainer Videos\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=dp3NK7TMMzw&feature=youtu.be\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"70a1201a-53da-489e-b46a-e23e14baf228, 46fb271f-d020-4de3-b76d-09b3d7359bb1","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-160","chapter","type-chapter","status-publish","hentry"],"part":145,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/160\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/145"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/160\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=160"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=160"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}