{"id":177,"date":"2022-04-04T15:54:02","date_gmt":"2022-04-04T15:54:02","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/stakeholders\/"},"modified":"2022-04-04T15:54:02","modified_gmt":"2022-04-04T15:54:02","slug":"stakeholders","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/stakeholders\/","title":{"raw":"Stakeholders","rendered":"Stakeholders"},"content":{"raw":"\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n \t<li>Compare and contrast different type of stakeholders in business reports<\/li>\n<\/ul>\n<\/div>\nWhen writing any professional document, it is important to identify the potential stakeholders. A <strong>stakeholder<\/strong> is anyone who will be affected by the contents of what you write.&nbsp;How you choose to word your document\u2014or even the choice to write the document\u2014can become an ethical matter for stakeholders. It is crucial to consider your main objectives before writing. For example, a report on consumer focus groups that were generally negative toward the company's new ad campaign must take into consideration issues such as how upper management will receive the news and what information will be most helpful to the team working on the campaign moving forward.\n\nAccording to Paul Anderson, the author of <em>Technical Communication: A Reader-Centered Approach<\/em>, there are three types of stakeholders[footnote]Anderson, Paul V. T<em>echnical Communication: A Reader-Centered Approach<\/em>. Mason, OH: Cengage Learning, 2007.[\/footnote]:\n<ul>\n \t<li>Direct<\/li>\n \t<li>Indirect<\/li>\n \t<li>Remote<\/li>\n<\/ul>\nThe <strong>direct stakeholders<\/strong> are those initially impacted by what you write. For instance, if you are writing about opening a new waste disposal site, the stakeholders clearly include the company you are writing the report for. However, disposal companies that might use this waste site in the future are also considered direct stakeholders because they will be in the same situation as the current company. Their future business will be impacted based on whether your proposal is accepted or declined.\n\nThe <strong>indirect stakeholders<\/strong> are those that are not impacted until a later time. Using the previous example of the waste disposal site, citizens in the area would be indirect stakeholders. The stakeholders don\u2019t necessarily need to be people: the nearby ecosystems would be indirect stakeholders of this same proposal. If toxic waste was dumped there, it would harm the animals, rivers, and plant life nearby.\n\nFinally, the <strong>remote stakeholders<\/strong> are not affected until far into the future. One example, following our hypothetical waste disposal site, is future generations. While it may seem far-fetched, historically, there have been instances where toxic or poisonous materials have been disposed of incorrectly and the run-off that went into lakes and streams caused birth defects. While this is remote, it must be considered when writing a document. This category of remote stakeholders brings to the forefront one major difference between reports and other types of business communication: reports can have long lifespans and be revisited far into the future.\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8580\n\n<\/div>\n<h2>Contribute!<\/h2><div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div><a href=\"https:\/\/docs.google.com\/document\/d\/12RGAbVHfbTC9WJzUdJk0vhR3EGUiXZ-vVZ9z8hAJoa8\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a>\n","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Compare and contrast different type of stakeholders in business reports<\/li>\n<\/ul>\n<\/div>\n<p>When writing any professional document, it is important to identify the potential stakeholders. A <strong>stakeholder<\/strong> is anyone who will be affected by the contents of what you write.&nbsp;How you choose to word your document\u2014or even the choice to write the document\u2014can become an ethical matter for stakeholders. It is crucial to consider your main objectives before writing. For example, a report on consumer focus groups that were generally negative toward the company&#8217;s new ad campaign must take into consideration issues such as how upper management will receive the news and what information will be most helpful to the team working on the campaign moving forward.<\/p>\n<p>According to Paul Anderson, the author of <em>Technical Communication: A Reader-Centered Approach<\/em>, there are three types of stakeholders<a class=\"footnote\" title=\"Anderson, Paul V. Technical Communication: A Reader-Centered Approach. Mason, OH: Cengage Learning, 2007.\" id=\"return-footnote-177-1\" href=\"#footnote-177-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a>:<\/p>\n<ul>\n<li>Direct<\/li>\n<li>Indirect<\/li>\n<li>Remote<\/li>\n<\/ul>\n<p>The <strong>direct stakeholders<\/strong> are those initially impacted by what you write. For instance, if you are writing about opening a new waste disposal site, the stakeholders clearly include the company you are writing the report for. However, disposal companies that might use this waste site in the future are also considered direct stakeholders because they will be in the same situation as the current company. Their future business will be impacted based on whether your proposal is accepted or declined.<\/p>\n<p>The <strong>indirect stakeholders<\/strong> are those that are not impacted until a later time. Using the previous example of the waste disposal site, citizens in the area would be indirect stakeholders. The stakeholders don\u2019t necessarily need to be people: the nearby ecosystems would be indirect stakeholders of this same proposal. If toxic waste was dumped there, it would harm the animals, rivers, and plant life nearby.<\/p>\n<p>Finally, the <strong>remote stakeholders<\/strong> are not affected until far into the future. One example, following our hypothetical waste disposal site, is future generations. While it may seem far-fetched, historically, there have been instances where toxic or poisonous materials have been disposed of incorrectly and the run-off that went into lakes and streams caused birth defects. While this is remote, it must be considered when writing a document. This category of remote stakeholders brings to the forefront one major difference between reports and other types of business communication: reports can have long lifespans and be revisited far into the future.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"lumen_assessment_8580\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=8580&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_8580\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/12RGAbVHfbTC9WJzUdJk0vhR3EGUiXZ-vVZ9z8hAJoa8\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-177\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Stakeholders. <strong>Authored by<\/strong>: Susan Kendall. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Ethics and Technical. <strong>Provided by<\/strong>: WikiBooks. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/en.wikibooks.org\/wiki\/Professional_and_Technical_Writing\/Ethics#Legal_Issues_and_Communication\">http:\/\/en.wikibooks.org\/wiki\/Professional_and_Technical_Writing\/Ethics#Legal_Issues_and_Communication<\/a>. <strong>Project<\/strong>: Professional and Technical Writing. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-177-1\">Anderson, Paul V. T<em>echnical Communication: A Reader-Centered Approach<\/em>. Mason, OH: Cengage Learning, 2007. <a href=\"#return-footnote-177-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":395986,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Ethics and Technical\",\"author\":\"\",\"organization\":\"WikiBooks\",\"url\":\"http:\/\/en.wikibooks.org\/wiki\/Professional_and_Technical_Writing\/Ethics#Legal_Issues_and_Communication\",\"project\":\"Professional and Technical Writing\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Stakeholders\",\"author\":\"Susan Kendall\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"f2fd4ae9-2a7c-45ed-8d82-b18a47d591f1, f6314872-fd8b-467b-b066-b841ad8f57ca","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-177","chapter","type-chapter","status-publish","hentry"],"part":173,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/177\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/173"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/177\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=177"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=177"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}