{"id":193,"date":"2022-04-04T15:54:06","date_gmt":"2022-04-04T15:54:06","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/why-it-matters-public-speaking\/"},"modified":"2022-04-04T15:54:06","modified_gmt":"2022-04-04T15:54:06","slug":"why-it-matters-public-speaking","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/why-it-matters-public-speaking\/","title":{"raw":"Why It Matters: Public Speaking","rendered":"Why It Matters: Public Speaking"},"content":{"raw":"\n

Why learn about public speaking in business?<\/h2>\nOne of the essential business and life skills often neglected in our \u201cschooling\u201d broadly is the art of public speaking. It\u2019s an odd omission given that the oral tradition is as old as civilization. Indeed, public speaking is a through-line in our history as a people and as a nation. This is not only an American phenomenon but a human reality. Whether they're a signal of change or a spark that ignites change, speeches accompany the pivotal events of every time and place, rallying people around a vision of the future, be it the founding of a nation, a call to arms, or a call to action.\n\n[caption id=\"attachment_4006\" align=\"alignright\" width=\"278\"]\"The Figure 1. On August 28, 1963, Martin Luther King, Jr. gave his famous \"I Have a Dream\" speech from this spot on the Lincoln Memorial steps to an audience of a quarter million people.[\/caption]\n\nThese ideas often transcend their times, tapping into an enduring sense of possibility or responsibility. Consider, for example, this excerpt from Dr. Martin Luther King\u2019s 1963 \u201cI have a dream\u201d speech: \u201cI have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.\u201d[footnote]King, Martin Luther, Jr. \"I Have a Dream.\" 1963.[\/footnote] Over fifty years later, Dr. King\u2019s speech remains both resonant and relevant and, as an article from the History Channel notes, it has \u201cendured as one of the signature moments of the civil rights movement.\u201d[footnote]History.com. \"'I Have a Dream' Speech<\/a>.\" History.com, 2017. Web. 26 June 2018.[\/footnote]\n\nHillary Rodham Clinton\u2019s 1995 \u201cWomen\u2019s Rights Are Human Rights\u201d speech given at the United Nations Fourth World Congress on Women is another example of a defining vision and values statement. To excerpt: \u201cAs long as discrimination and inequities remain so commonplace everywhere in the world, as long as girls and women are valued less, fed less, fed last, overworked, underpaid, not schooled, subjected to violence in and outside their homes\u2014the potential of the human family to create a peaceful, prosperous world will not be realized.\u201d[footnote]Garau, Annie. \"History\u2019s Most Powerful Speeches Given By Women<\/a>.\" All That Is Interesting, 28 Mar 2017. Web. 26 June 2018.[\/footnote] The title of a New York Times<\/em> article by Amy Chozick about Clinton's positioning as a presidential candidate in 2016 sums up the impact of this speech decades after it was delivered: \u201cHillary Clinton\u2019s Beijing Speech on Women Resonates 20 Years Later<\/a>.\"\n\nOral communication is not only a tool of preachers and politicians, it\u2019s a tool of the people. If you don\u2019t hear yourself or your world view represented, you can change that. Of course, you don\u2019t have to be working on a national or global scale to appreciate effective public speaking. To gain support for your ideas at any level, you need to be a clear and compelling oral communicator. Ultimately, public speaking matters because it can be the difference between being heard and shaping your world\u2014however you define it\u2014or living with the consequences of someone else\u2019s pronouncements. If you prefer the former option, let\u2019s prepare to be heard!\n

Contribute!<\/h2>\n
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Why learn about public speaking in business?<\/h2>\n

One of the essential business and life skills often neglected in our \u201cschooling\u201d broadly is the art of public speaking. It\u2019s an odd omission given that the oral tradition is as old as civilization. Indeed, public speaking is a through-line in our history as a people and as a nation. This is not only an American phenomenon but a human reality. Whether they’re a signal of change or a spark that ignites change, speeches accompany the pivotal events of every time and place, rallying people around a vision of the future, be it the founding of a nation, a call to arms, or a call to action.<\/p>\n

\"The<\/p>\n

Figure 1. On August 28, 1963, Martin Luther King, Jr. gave his famous “I Have a Dream” speech from this spot on the Lincoln Memorial steps to an audience of a quarter million people.<\/p>\n<\/div>\n

These ideas often transcend their times, tapping into an enduring sense of possibility or responsibility. Consider, for example, this excerpt from Dr. Martin Luther King\u2019s 1963 \u201cI have a dream\u201d speech: \u201cI have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.\u201d[1]<\/sup><\/a> Over fifty years later, Dr. King\u2019s speech remains both resonant and relevant and, as an article from the History Channel notes, it has \u201cendured as one of the signature moments of the civil rights movement.\u201d[2]<\/sup><\/a><\/p>\n

Hillary Rodham Clinton\u2019s 1995 \u201cWomen\u2019s Rights Are Human Rights\u201d speech given at the United Nations Fourth World Congress on Women is another example of a defining vision and values statement. To excerpt: \u201cAs long as discrimination and inequities remain so commonplace everywhere in the world, as long as girls and women are valued less, fed less, fed last, overworked, underpaid, not schooled, subjected to violence in and outside their homes\u2014the potential of the human family to create a peaceful, prosperous world will not be realized.\u201d[3]<\/sup><\/a> The title of a New York Times<\/em> article by Amy Chozick about Clinton’s positioning as a presidential candidate in 2016 sums up the impact of this speech decades after it was delivered: \u201cHillary Clinton\u2019s Beijing Speech on Women Resonates 20 Years Later<\/a>.”<\/p>\n

Oral communication is not only a tool of preachers and politicians, it\u2019s a tool of the people. If you don\u2019t hear yourself or your world view represented, you can change that. Of course, you don\u2019t have to be working on a national or global scale to appreciate effective public speaking. To gain support for your ideas at any level, you need to be a clear and compelling oral communicator. Ultimately, public speaking matters because it can be the difference between being heard and shaping your world\u2014however you define it\u2014or living with the consequences of someone else\u2019s pronouncements. If you prefer the former option, let\u2019s prepare to be heard!<\/p>\n

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