{"id":197,"date":"2022-04-04T15:54:07","date_gmt":"2022-04-04T15:54:07","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/benefits-of-public-speaking\/"},"modified":"2022-04-04T15:54:07","modified_gmt":"2022-04-04T15:54:07","slug":"benefits-of-public-speaking","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/benefits-of-public-speaking\/","title":{"raw":"Benefits of Public Speaking","rendered":"Benefits of Public Speaking"},"content":{"raw":"\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n \t<li>Discuss the importance of public speaking in a business setting<\/li>\n<\/ul>\n<\/div>\nWhat is public speaking but a dressed up\u2014or not, depending on your audience\u2014version of the basic skills we\u2019ve been using since we first began forming desires and shaping the words and gestures to communicate those desires? Ah, life was simple then; a baby pointing and reaching towards a bowl of grapes or a toddler repeating \"more milk\" until they get what they want. Then again, one fundamental dynamic hasn\u2019t changed. As Stevie Wonder put it, \u201cIf you don\u2019t ask, you don\u2019t get.\u201d This is true not only personally but especially professionally. If you want the sale, contract, funding, job, project, or promotion, you have to be willing and able to ask for it in a clear and compelling manner. Often, you'll have to do so in front of a group of deciders\u2014those who will determine the response to your request. Welcome to public speaking!\n\nWhat has changed is your potential\u2014your potential to connect, to create or co-create and, given technology and social media\/sharing, your potential reach and impact. In a statement echoed in virtually every career and leadership&nbsp;book and blog, the <em>Toastmasters International Guide to Successful Speaking<\/em> notes, \u201cThere is perhaps no greater skill [to] help you build your career or business than effective public speaking.\u201d As a testament to the tradition and enduring power of oral speech, the primary motivations for speaking are the same as they were in ancient Greece. In <a href=\"http:\/\/classics.mit.edu\/Aristotle\/rhetoric.html\" target=\"_blank\" rel=\"noopener\">Aristotle's treatise on the art of persuasion titled <em>Rhetoric<\/em><\/a>, he identified three primary motivations: to inform, to persuade, and to inspire. Practically speaking, public speeches often include more than one element. For example, communicating a risk or potential opportunity may be done in conjunction with building support for a change in business practices or a proposed initiative.\n\nPublic speaking is also an exceptional, and cost-effective, way to build your brand and network within your organization, profession, or industry and\/or to build good will for your company in the community. Whether you\u2019re pitching a product, service, idea, company or person (including yourself), public speaking differentiates you and your message from the promotional noise and general chatter. As professional speakers and authors Jeff Slutsky &amp; Michael Aun note, public speaking \u201cliterally puts you on a pedestal.\u201d Indeed, the average audience member assumes that since you\u2019re speaking on the topic, you must be an expert. Of course, the impression they leave with depends on the quality of your speech, but the bottom line is that being a speaker gives you a level of credibility that would take a significant amount of time to cultivate otherwise. Speaking allows you to develop a reputation as a thought leader or community leader, raising your visibility and perceived market value. That\u2019s not something a cover letter and resume or pitch is likely to do\u2014if it even makes it through the filters.\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8594\n\n<\/div>\n<h2>Contribute!<\/h2><div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div><a href=\"https:\/\/docs.google.com\/document\/d\/1_4qv8hlNTJFsYcoWCIDGHHh2ZVnRBXlzbMPACRPejws\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a>\n","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Discuss the importance of public speaking in a business setting<\/li>\n<\/ul>\n<\/div>\n<p>What is public speaking but a dressed up\u2014or not, depending on your audience\u2014version of the basic skills we\u2019ve been using since we first began forming desires and shaping the words and gestures to communicate those desires? Ah, life was simple then; a baby pointing and reaching towards a bowl of grapes or a toddler repeating &#8220;more milk&#8221; until they get what they want. Then again, one fundamental dynamic hasn\u2019t changed. As Stevie Wonder put it, \u201cIf you don\u2019t ask, you don\u2019t get.\u201d This is true not only personally but especially professionally. If you want the sale, contract, funding, job, project, or promotion, you have to be willing and able to ask for it in a clear and compelling manner. Often, you&#8217;ll have to do so in front of a group of deciders\u2014those who will determine the response to your request. Welcome to public speaking!<\/p>\n<p>What has changed is your potential\u2014your potential to connect, to create or co-create and, given technology and social media\/sharing, your potential reach and impact. In a statement echoed in virtually every career and leadership&nbsp;book and blog, the <em>Toastmasters International Guide to Successful Speaking<\/em> notes, \u201cThere is perhaps no greater skill [to] help you build your career or business than effective public speaking.\u201d As a testament to the tradition and enduring power of oral speech, the primary motivations for speaking are the same as they were in ancient Greece. In <a href=\"http:\/\/classics.mit.edu\/Aristotle\/rhetoric.html\" target=\"_blank\" rel=\"noopener\">Aristotle&#8217;s treatise on the art of persuasion titled <em>Rhetoric<\/em><\/a>, he identified three primary motivations: to inform, to persuade, and to inspire. Practically speaking, public speeches often include more than one element. For example, communicating a risk or potential opportunity may be done in conjunction with building support for a change in business practices or a proposed initiative.<\/p>\n<p>Public speaking is also an exceptional, and cost-effective, way to build your brand and network within your organization, profession, or industry and\/or to build good will for your company in the community. Whether you\u2019re pitching a product, service, idea, company or person (including yourself), public speaking differentiates you and your message from the promotional noise and general chatter. As professional speakers and authors Jeff Slutsky &amp; Michael Aun note, public speaking \u201cliterally puts you on a pedestal.\u201d Indeed, the average audience member assumes that since you\u2019re speaking on the topic, you must be an expert. Of course, the impression they leave with depends on the quality of your speech, but the bottom line is that being a speaker gives you a level of credibility that would take a significant amount of time to cultivate otherwise. Speaking allows you to develop a reputation as a thought leader or community leader, raising your visibility and perceived market value. That\u2019s not something a cover letter and resume or pitch is likely to do\u2014if it even makes it through the filters.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"lumen_assessment_8594\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=8594&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_8594\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1_4qv8hlNTJFsYcoWCIDGHHh2ZVnRBXlzbMPACRPejws\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-197\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Benefits of Public Speaking. <strong>Authored by<\/strong>: Nina Burkoas. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":395986,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Benefits of Public Speaking\",\"author\":\"Nina Burkoas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"2f114656017446a8aa67d9030e27ef05, 222bc9813bcb48a68e63200b28f446c5","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-197","chapter","type-chapter","status-publish","hentry"],"part":192,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/197\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/192"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/197\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=197"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=197"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}