{"id":208,"date":"2022-04-04T15:54:10","date_gmt":"2022-04-04T15:54:10","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/pro-tips\/"},"modified":"2022-04-04T15:54:10","modified_gmt":"2022-04-04T15:54:10","slug":"pro-tips","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/pro-tips\/","title":{"raw":"Pro Tips","rendered":"Pro Tips"},"content":{"raw":"\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n \t<li>Discuss public speaking strategies of effective public speakers<\/li>\n<\/ul>\n<\/div>\nIn this section, we\u2019ll focus in on a few key tips and resources drawn from bestselling author and communication coach Carmine Gallo\u2019s <em>Talk Like TED: The 9 Public Speaking Secrets of the World\u2019s Top Minds<\/em>. For context, TED Talks started as a one-time TED (technology, entertainment, and design) event in 1985, and have since morphed into a global brand and experience. At last count, TEDx (independently organized, local-level conferences) were being produced in over 130 countries at a rate of five events per day. As Gallo notes, \u201cthe world is clearly hungry for great ideas presented in an engaging way.\u201d Consider the following four points a jump-start to further reflection and skills development from a professional public speaker.\n<h2>Understand the Power of Pathos<\/h2>\nAlthough emotion doesn\u2019t factor into the definition of persuasion, it is an essential ingredient. Ancient Greek philosopher Aristotle identified the three elements of persuasion as ethos (credibility), logos (logic) and pathos (emotion). When Gallo analyzed human rights lawyer Bryan Stevenson\u2019s \"<a href=\"https:\/\/www.ted.com\/talks\/bryan_stevenson_we_need_to_talk_about_an_injustice\" target=\"_blank\" rel=\"noopener\">We Need to Talk About Injustice<\/a>\" talk, voted one of the most \u201cpersuasive\u201d on TED.com, the results were surprising to many: 65% pathos, 25% logos and 10% ethos. Emotion often drives decision making and opinion formation.\n<h2>Believe in Your Message<\/h2>\nTo quote law enforcement veteran Morgan Wright, \u201cIf you don\u2019t believe what you\u2019re saying, your movements will be awkward and not natural. No amount of training\u2014unless you\u2019re a trained espionage agent or psychopath\u2014will allow you to break that incongruence between your works and actions.\" You must trust in what you are sharing with your audience or it will come across as insincere.\n<h2>Keep Your Speech Brief<\/h2>\nKeep your speech succinct, about 20 minutes or less. The science behind this ideal speech length explains how too much information creates a \u201ccognitive backlog\u201d and state of anxiety in your audience which prevents the transfer of ideas. A shorter speech imposes a discipline that forces you to clarify your ideas and helps you communicate more effectively. Brevity is also key to this era of sharing online; if your speech is recorded and available on the internet, a shorter speech is easier to publish and access.\n<h2>Make it Memorable<\/h2>\nInvest time in distilling your big idea into a short statement that\u2019s captivating and shareable. For perspective, scan @TED Talk Quotes on Twitter or <a href=\"https:\/\/www.ted.com\/search?q=quotes\" target=\"_blank\" rel=\"noopener\">search quotes on the TED.com site<\/a>. A short, memorable summary statement makes it easy for your audience to remember both you and the point of your speech when you include unforgettable phrases like:\n\n<em>If everything seems under control, you\u2019re not going fast enough.<\/em>&nbsp;\u2013 Mario Andretti\n\n<em>The difference between successful people and really successful people is that really successful people say no to almost everything.<\/em>&nbsp;&nbsp;\u2013 Warren Buffett\n\n<em><i>Design is not just what it looks like and feels like. Design is how it works<\/i>.<\/em>&nbsp;\u2013 Steve Jobs\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8605\n\n<\/div>\n<div class=\"textbox exercises\">\n<h3>Additional Resources<\/h3>\n<ul>\n \t<li>If you\u2019re new to TED Talks, the <a href=\"https:\/\/www.ted.com\/playlists\/81\/ted_in_3_minutes\" target=\"_blank\" rel=\"noopener\">TED in 3 Minutes playlist<\/a> serves a selection of \u201csnackable\u201d talks.<\/li>\n \t<li><a href=\"https:\/\/www.toastmasters.org\/find-a-club\" target=\"_blank\" rel=\"noopener\">Toastmasters International: Find a Club<\/a><\/li>\n \t<li><a href=\"https:\/\/www.speechanddebate.org\/\" target=\"_blank\" rel=\"noopener\">National Speech &amp; Debate Association<\/a><\/li>\n \t<li><a href=\"https:\/\/www.dalecarnegie.com\/en\/course-finder\" target=\"_blank\" rel=\"noopener\">Dale Carnegie Training: Presentation Effectiveness Course Finder<\/a><\/li>\n<\/ul>\n<\/div>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<a style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\" href=\"https:\/\/docs.google.com\/document\/d\/1wSUfKtevu4EkUaaHPmrHDwHxmWToWI0aDEU1okokg-s\" target=\"_blank\" rel=\"noopener\">Improve this page<\/a><a style=\"margin-left: 16px;\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\" target=\"_blank\" rel=\"noopener\">Learn More<\/a>\n","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Discuss public speaking strategies of effective public speakers<\/li>\n<\/ul>\n<\/div>\n<p>In this section, we\u2019ll focus in on a few key tips and resources drawn from bestselling author and communication coach Carmine Gallo\u2019s <em>Talk Like TED: The 9 Public Speaking Secrets of the World\u2019s Top Minds<\/em>. For context, TED Talks started as a one-time TED (technology, entertainment, and design) event in 1985, and have since morphed into a global brand and experience. At last count, TEDx (independently organized, local-level conferences) were being produced in over 130 countries at a rate of five events per day. As Gallo notes, \u201cthe world is clearly hungry for great ideas presented in an engaging way.\u201d Consider the following four points a jump-start to further reflection and skills development from a professional public speaker.<\/p>\n<h2>Understand the Power of Pathos<\/h2>\n<p>Although emotion doesn\u2019t factor into the definition of persuasion, it is an essential ingredient. Ancient Greek philosopher Aristotle identified the three elements of persuasion as ethos (credibility), logos (logic) and pathos (emotion). When Gallo analyzed human rights lawyer Bryan Stevenson\u2019s &#8220;<a href=\"https:\/\/www.ted.com\/talks\/bryan_stevenson_we_need_to_talk_about_an_injustice\" target=\"_blank\" rel=\"noopener\">We Need to Talk About Injustice<\/a>&#8221; talk, voted one of the most \u201cpersuasive\u201d on TED.com, the results were surprising to many: 65% pathos, 25% logos and 10% ethos. Emotion often drives decision making and opinion formation.<\/p>\n<h2>Believe in Your Message<\/h2>\n<p>To quote law enforcement veteran Morgan Wright, \u201cIf you don\u2019t believe what you\u2019re saying, your movements will be awkward and not natural. No amount of training\u2014unless you\u2019re a trained espionage agent or psychopath\u2014will allow you to break that incongruence between your works and actions.&#8221; You must trust in what you are sharing with your audience or it will come across as insincere.<\/p>\n<h2>Keep Your Speech Brief<\/h2>\n<p>Keep your speech succinct, about 20 minutes or less. The science behind this ideal speech length explains how too much information creates a \u201ccognitive backlog\u201d and state of anxiety in your audience which prevents the transfer of ideas. A shorter speech imposes a discipline that forces you to clarify your ideas and helps you communicate more effectively. Brevity is also key to this era of sharing online; if your speech is recorded and available on the internet, a shorter speech is easier to publish and access.<\/p>\n<h2>Make it Memorable<\/h2>\n<p>Invest time in distilling your big idea into a short statement that\u2019s captivating and shareable. For perspective, scan @TED Talk Quotes on Twitter or <a href=\"https:\/\/www.ted.com\/search?q=quotes\" target=\"_blank\" rel=\"noopener\">search quotes on the TED.com site<\/a>. A short, memorable summary statement makes it easy for your audience to remember both you and the point of your speech when you include unforgettable phrases like:<\/p>\n<p><em>If everything seems under control, you\u2019re not going fast enough.<\/em>&nbsp;\u2013 Mario Andretti<\/p>\n<p><em>The difference between successful people and really successful people is that really successful people say no to almost everything.<\/em>&nbsp;&nbsp;\u2013 Warren Buffett<\/p>\n<p><em><i>Design is not just what it looks like and feels like. Design is how it works<\/i>.<\/em>&nbsp;\u2013 Steve Jobs<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"lumen_assessment_8605\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=8605&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_8605\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>Additional Resources<\/h3>\n<ul>\n<li>If you\u2019re new to TED Talks, the <a href=\"https:\/\/www.ted.com\/playlists\/81\/ted_in_3_minutes\" target=\"_blank\" rel=\"noopener\">TED in 3 Minutes playlist<\/a> serves a selection of \u201csnackable\u201d talks.<\/li>\n<li><a href=\"https:\/\/www.toastmasters.org\/find-a-club\" target=\"_blank\" rel=\"noopener\">Toastmasters International: Find a Club<\/a><\/li>\n<li><a href=\"https:\/\/www.speechanddebate.org\/\" target=\"_blank\" rel=\"noopener\">National Speech &amp; Debate Association<\/a><\/li>\n<li><a href=\"https:\/\/www.dalecarnegie.com\/en\/course-finder\" target=\"_blank\" rel=\"noopener\">Dale Carnegie Training: Presentation Effectiveness Course Finder<\/a><\/li>\n<\/ul>\n<\/div>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\" href=\"https:\/\/docs.google.com\/document\/d\/1wSUfKtevu4EkUaaHPmrHDwHxmWToWI0aDEU1okokg-s\" target=\"_blank\" rel=\"noopener\">Improve this page<\/a><a style=\"margin-left: 16px;\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-208\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Pro Tips. <strong>Authored by<\/strong>: Nina Burokas. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":395986,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Pro Tips\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"eb806406155149d9b85fa1afd042802e, 8c32773d94d14da8a16652690bba2e54","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-208","chapter","type-chapter","status-publish","hentry"],"part":192,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/208\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/192"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/208\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=208"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=208"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}