{"id":224,"date":"2022-04-04T15:56:34","date_gmt":"2022-04-04T15:56:34","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/parts-of-a-good-presentation\/"},"modified":"2022-04-04T15:56:34","modified_gmt":"2022-04-04T15:56:34","slug":"parts-of-a-good-presentation","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/parts-of-a-good-presentation\/","title":{"raw":"Parts of a Good Presentation","rendered":"Parts of a Good Presentation"},"content":{"raw":"\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n \t<li>Identify key features of a good presentation<\/li>\n<\/ul>\n<\/div>\nLike reverse engineering a product, we can distill the key features of a good presentation by looking at presentation evaluation scorecards. Refer to Table 1 for a sample class presentation grading rubric.\n<table style=\"border-collapse: collapse;width: 100%\" border=\"1\">\n<thead>\n<tr style=\"height: 15px\">\n<th style=\"height: 15px\" colspan=\"4\">Table 1. Presentation Grading Rubric<\/th>\n<\/tr>\n<tr style=\"height: 15px\">\n<th style=\"width: 50%;height: 15px\">Criteria<\/th>\n<th style=\"width: 40%;height: 15px\" colspan=\"2\">Rating<\/th>\n<th style=\"width: 10%;height: 15px\">Pts<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 30px\">\n<td style=\"width: 50%;height: 30px\">Overall communication effectiveness. <em>Presentation reflects thoughtful planning (content) and development (structure) and engaged delivery (style)<\/em><\/td>\n<td style=\"width: 20%;height: 30px\">10 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 30px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 30px\">10 pts<\/td>\n<\/tr>\n<tr style=\"height: 15px\">\n<td style=\"width: 50%;height: 15px\">Presenter has a unique voice and compelling message.<\/td>\n<td style=\"width: 20%;height: 15px\">10 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 15px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 15px\">10 pts<\/td>\n<\/tr>\n<tr style=\"height: 60px\">\n<td style=\"width: 50%;height: 60px\">Presentation reflects learning. <em>Content reflects knowledge and thoughtful development of subject. Speaker applies communication concepts learned and\/or incorporates relevant terminology. Points are supported by credible sources\/data.<\/em><\/td>\n<td style=\"width: 20%;height: 60px\">50 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 60px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 60px\">50 pts<\/td>\n<\/tr>\n<tr style=\"height: 15px\">\n<td style=\"width: 50%;height: 15px\">Slides reflect thoughtful design. <em>Slides reflect an understanding of and ability to apply design best practices (i.e., 10-20-30 rule; \"bullet points kill\")<\/em><\/td>\n<td style=\"width: 20%;height: 15px\">20 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 15px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 15px\">20 pts<\/td>\n<\/tr>\n<tr style=\"height: 15px\">\n<td style=\"width: 50%;height: 15px\">Presentation meets stated requirements.&nbsp;<em>Presentation meets subject matter, research, length&nbsp;&amp; formatting (including citation) requirements.<\/em><\/td>\n<td style=\"width: 20%;height: 15px\">10 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 15px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 15px\">10 pts<\/td>\n<\/tr>\n<\/tbody>\n<tfoot>\n<tr style=\"height: 15px\">\n<td style=\"text-align: right;height: 15px\" colspan=\"4\">Total Points: 100<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\nAt the macro level, the key elements of a good presentation are content, organization, and delivery. There are both substance and style aspects of content. Substance elements include the originality and significance of your idea, the quality of your research and analysis, clarity and potential impact of your recommendations. Style aspects of content include confidence and credibility, both of which have a significant impact on how you\u2014and your message\u2014are received.\n\nGood organization starts with a strong opening and continues in a logical and well-supported manner throughout the presentation, leading to a close that serves as a resolution of the problem or a summary of the situation you\u2019ve presented. The audience experiences good organization as a sense of flow\u2014an inevitable forward movement to a satisfying close. This forward momentum also requires audiences to have a certain level of technical and information-management competency. To the latter point, good presentation requires a presenter to put thought into information design, from the structure and content of slides to the transitions between individual points, slides and topics.\n\nDelivery entails a range of factors from body language and word choice to vocal variety. In this category, your audience is responding to your personality and professionalism. For perspective, one of the three evaluation categories on the official Toastmasters speaker evaluation form is \u201cAs I Saw You;\u201d in parentheses: \u201capproach, position, personal appearance, facial expression, gestures and detracting mannerisms.\u201d A good presenter has a passion for the subject and an ability to convey and perhaps elicit that emotion in the audience. Audience engagement\u2014through eye contact, facial expression, perhaps the use of gestures or movement\u2014also contributes to an effective presentation. However, to the point in the Toastmasters evaluation, gestures, movement other mannerisms can be distracting (see Module 7: Public Speaking for more on this). What works: natural (not staged) movement that reinforces communication of your idea.\n\n[caption id=\"attachment_2695\" align=\"alignright\" width=\"291\"]<img class=\"wp-image-2695\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/03\/02205330\/WIIFM-1024x606.jpg\" alt=\"Text reading &quot;What's in it for me?&quot; Me is the largest word.\" width=\"291\" height=\"172\"> Figure 1. The WIIFM Principle.[\/caption]\n\nWith those key features and presentation-evaluation criteria in mind, let\u2019s add a disclaimer. The reality is that your features won\u2019t matter if you don\u2019t deliver one essential benefit: relevance.\n\nWhether you think in Toastmasters terminology\u2014\"What\u2019s in it for me? (WIIFM)\" from the audience perspective\u2014or put yourself in the audience\u2019s position and ask \u201cSo what?,\u201d it\u2019s a question that you need to answer early. We\u2019ll get into this more in the next section as we discuss presentation planning.\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8622\n\n<\/div>\n<h2>Contribute!<\/h2><div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div><a href=\"https:\/\/docs.google.com\/document\/d\/1T9O-DTD1y751j11-VmaWV49bR3rOGfBaNnqHh5AcQMc\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a>\n","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Identify key features of a good presentation<\/li>\n<\/ul>\n<\/div>\n<p>Like reverse engineering a product, we can distill the key features of a good presentation by looking at presentation evaluation scorecards. Refer to Table 1 for a sample class presentation grading rubric.<\/p>\n<table style=\"border-collapse: collapse;width: 100%\">\n<thead>\n<tr style=\"height: 15px\">\n<th style=\"height: 15px\" colspan=\"4\">Table 1. Presentation Grading Rubric<\/th>\n<\/tr>\n<tr style=\"height: 15px\">\n<th style=\"width: 50%;height: 15px\">Criteria<\/th>\n<th style=\"width: 40%;height: 15px\" colspan=\"2\">Rating<\/th>\n<th style=\"width: 10%;height: 15px\">Pts<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 30px\">\n<td style=\"width: 50%;height: 30px\">Overall communication effectiveness. <em>Presentation reflects thoughtful planning (content) and development (structure) and engaged delivery (style)<\/em><\/td>\n<td style=\"width: 20%;height: 30px\">10 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 30px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 30px\">10 pts<\/td>\n<\/tr>\n<tr style=\"height: 15px\">\n<td style=\"width: 50%;height: 15px\">Presenter has a unique voice and compelling message.<\/td>\n<td style=\"width: 20%;height: 15px\">10 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 15px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 15px\">10 pts<\/td>\n<\/tr>\n<tr style=\"height: 60px\">\n<td style=\"width: 50%;height: 60px\">Presentation reflects learning. <em>Content reflects knowledge and thoughtful development of subject. Speaker applies communication concepts learned and\/or incorporates relevant terminology. Points are supported by credible sources\/data.<\/em><\/td>\n<td style=\"width: 20%;height: 60px\">50 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 60px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 60px\">50 pts<\/td>\n<\/tr>\n<tr style=\"height: 15px\">\n<td style=\"width: 50%;height: 15px\">Slides reflect thoughtful design. <em>Slides reflect an understanding of and ability to apply design best practices (i.e., 10-20-30 rule; &#8220;bullet points kill&#8221;)<\/em><\/td>\n<td style=\"width: 20%;height: 15px\">20 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 15px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 15px\">20 pts<\/td>\n<\/tr>\n<tr style=\"height: 15px\">\n<td style=\"width: 50%;height: 15px\">Presentation meets stated requirements.&nbsp;<em>Presentation meets subject matter, research, length&nbsp;&amp; formatting (including citation) requirements.<\/em><\/td>\n<td style=\"width: 20%;height: 15px\">10 pts (Full Marks)<\/td>\n<td style=\"width: 20%;height: 15px\">0 pts (No Marks)<\/td>\n<td style=\"width: 10%;height: 15px\">10 pts<\/td>\n<\/tr>\n<\/tbody>\n<tfoot>\n<tr style=\"height: 15px\">\n<td style=\"text-align: right;height: 15px\" colspan=\"4\">Total Points: 100<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<p>At the macro level, the key elements of a good presentation are content, organization, and delivery. There are both substance and style aspects of content. Substance elements include the originality and significance of your idea, the quality of your research and analysis, clarity and potential impact of your recommendations. Style aspects of content include confidence and credibility, both of which have a significant impact on how you\u2014and your message\u2014are received.<\/p>\n<p>Good organization starts with a strong opening and continues in a logical and well-supported manner throughout the presentation, leading to a close that serves as a resolution of the problem or a summary of the situation you\u2019ve presented. The audience experiences good organization as a sense of flow\u2014an inevitable forward movement to a satisfying close. This forward momentum also requires audiences to have a certain level of technical and information-management competency. To the latter point, good presentation requires a presenter to put thought into information design, from the structure and content of slides to the transitions between individual points, slides and topics.<\/p>\n<p>Delivery entails a range of factors from body language and word choice to vocal variety. In this category, your audience is responding to your personality and professionalism. For perspective, one of the three evaluation categories on the official Toastmasters speaker evaluation form is \u201cAs I Saw You;\u201d in parentheses: \u201capproach, position, personal appearance, facial expression, gestures and detracting mannerisms.\u201d A good presenter has a passion for the subject and an ability to convey and perhaps elicit that emotion in the audience. Audience engagement\u2014through eye contact, facial expression, perhaps the use of gestures or movement\u2014also contributes to an effective presentation. However, to the point in the Toastmasters evaluation, gestures, movement other mannerisms can be distracting (see Module 7: Public Speaking for more on this). What works: natural (not staged) movement that reinforces communication of your idea.<\/p>\n<div id=\"attachment_2695\" style=\"width: 301px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2695\" class=\"wp-image-2695\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2785\/2018\/03\/02205330\/WIIFM-1024x606.jpg\" alt=\"Text reading &quot;What's in it for me?&quot; Me is the largest word.\" width=\"291\" height=\"172\" \/><\/p>\n<p id=\"caption-attachment-2695\" class=\"wp-caption-text\">Figure 1. The WIIFM Principle.<\/p>\n<\/div>\n<p>With those key features and presentation-evaluation criteria in mind, let\u2019s add a disclaimer. The reality is that your features won\u2019t matter if you don\u2019t deliver one essential benefit: relevance.<\/p>\n<p>Whether you think in Toastmasters terminology\u2014&#8221;What\u2019s in it for me? (WIIFM)&#8221; from the audience perspective\u2014or put yourself in the audience\u2019s position and ask \u201cSo what?,\u201d it\u2019s a question that you need to answer early. We\u2019ll get into this more in the next section as we discuss presentation planning.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Question<\/h3>\n<p>\t<iframe id=\"lumen_assessment_8622\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=8622&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_8622\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1T9O-DTD1y751j11-VmaWV49bR3rOGfBaNnqHh5AcQMc\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-224\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Parts of a Good Presentation. <strong>Authored by<\/strong>: Nina Burokas. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Modification of WIIFM. <strong>Authored by<\/strong>: Nathan Stephens. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/flic.kr\/p\/dEFKQS\">https:\/\/flic.kr\/p\/dEFKQS<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":395986,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Parts of a Good Presentation\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Modification of WIIFM\",\"author\":\"Nathan Stephens\",\"organization\":\"\",\"url\":\"https:\/\/flic.kr\/p\/dEFKQS\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"d8f7d83d-a7a4-47f8-9861-668f918e3da7, 90aee31f-2052-4b48-a957-ce98866869c0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-224","chapter","type-chapter","status-publish","hentry"],"part":211,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/224\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/211"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/224\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=224"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=224"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}