{"id":23,"date":"2022-04-04T15:50:37","date_gmt":"2022-04-04T15:50:37","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/learning-outcomes\/"},"modified":"2022-04-19T12:16:39","modified_gmt":"2022-04-19T12:16:39","slug":"learning-outcomes","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/learning-outcomes\/","title":{"raw":"Learning Outcomes","rendered":"Learning Outcomes"},"content":{"raw":"The content, assignments, and assessments for Business Communication Skills for Managers are aligned to the following learning outcomes. A full list of course learning outcomes can be viewed here: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1hKl_HoydMUw6EHXs51prXNUmNL4J7-Dl3QI0lhfwKzI\/edit#gid=956361054\" target=\"_blank\" rel=\"noopener\">Business Communication Skills for Managers Learning Outcomes<\/a>.\r\n<h2>Chapter 1: Communicating in Business<\/h2>\r\n<h3>Identify key principles in business communication<\/h3>\r\n<ul>\r\n \t<li>Discuss the importance of effective communication in business Effective Communication in Business<\/li>\r\n \t<li>Differentiate between different methods of communication Methods of Communication<\/li>\r\n \t<li>Discuss the importance of ethical communication Ethics in Business Communication<\/li>\r\n \t<li>Discuss the importance of staying connected with colleagues, other professionals, and customers in the digital age<\/li>\r\n<\/ul>\r\n<h2>Chapter 2: Writing in Business<\/h2>\r\n<h3>Discuss different processes and considerations involved in writing in business<\/h3>\r\n<ul>\r\n \t<li>Write a business communication given a specific audience and purpose<\/li>\r\n \t<li>Discuss the impact that word choice and tone can have on a business message<\/li>\r\n \t<li>Identify the three parts of the writing process<\/li>\r\n \t<li>Use common word processing software to write business messages<\/li>\r\n<\/ul>\r\n<h2>Chapter 3: Written Communication<\/h2>\r\n<h3>Identify the appropriate use of different channels of written communication in business<\/h3>\r\n<ul>\r\n \t<li>Discuss the shift from paper to digital communication<\/li>\r\n \t<li>Compose emails and memos intended for an audience within the same company or team as the writer<\/li>\r\n \t<li>Identify other common methods of professional communication<\/li>\r\n \t<li>Discuss appropriate ways to communicate to an audience outside of the company<\/li>\r\n \t<li>Determine the appropriate communication channel for a specific type of message<\/li>\r\n<\/ul>\r\n<h2>Chapter 4: Research<\/h2>\r\n<h3>Use traditional and online tools and methods to find, evaluate, and process information<\/h3>\r\n<ul>\r\n \t<li>Discuss the importance of data and identify its role in business<\/li>\r\n \t<li>Process information from internal sources<\/li>\r\n \t<li>Evaluate and practice preliminary, intermediate, and advanced search techniques<\/li>\r\n \t<li>Evaluate and practice methods of analysis to assess the quality and reliability of a source<\/li>\r\n \t<li>Discuss issues of plagiarism, copyright and fair use<\/li>\r\n<\/ul>\r\n<h2>Chapter 5: Visual Media<\/h2>\r\n<h3>Create meaningful visual media<\/h3>\r\n<ul>\r\n \t<li>Find the best media to present your message<\/li>\r\n \t<li>Discuss how to most effectively use images in business messages and identify potential sources for these images<\/li>\r\n \t<li>Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids<\/li>\r\n \t<li>Discuss the use of video in business messages<\/li>\r\n \t<li>Identify ways to make information more accessible to your audience<\/li>\r\n \t<li>Incorporating meaningful visual media in business messages<\/li>\r\n<\/ul>\r\n<h2>Chapter 6: Reports<\/h2>\r\n<h3>Create various types of business reports<\/h3>\r\n<ul>\r\n \t<li>Discuss the different types of reports and their purposes<\/li>\r\n \t<li>Create an informal report<\/li>\r\n \t<li>Create formal reports and proposals<\/li>\r\n<\/ul>\r\n<h2>Chapter 7: Public Speaking<\/h2>\r\n<h3>Identify key principles in public speaking for business<\/h3>\r\n<ul>\r\n \t<li>Identify key principles of effective public speaking<\/li>\r\n \t<li>Describe delivery techniques for use during a public speech<\/li>\r\n \t<li>Identify the role and importance of your audience<\/li>\r\n \t<li>Discuss tips and tricks to giving an effective speech<\/li>\r\n<\/ul>\r\n<h2>Chapter 8: Developing and Delivering Business Presentations<\/h2>\r\n<h3>Create a presentation using slides and other visual aids<\/h3>\r\n<ul>\r\n \t<li>Discuss the usefulness of visual aids and identify common presentation tools<\/li>\r\n \t<li>Create a presentation using Microsoft PowerPoint<\/li>\r\n \t<li>Create a presentation using Google Slides<\/li>\r\n \t<li>Create a presentation intended for a business meeting<\/li>\r\n<\/ul>\r\n<h2>Chapter 9: Communicating through Technology<\/h2>\r\n<h3>Organize and participate in meetings using phone and video conferencing tools<\/h3>\r\n<ul>\r\n \t<li>Recognize common types of tools for audio, video, and web sharing tools<\/li>\r\n \t<li>Use common planning tools to schedule business meetings<\/li>\r\n \t<li>Schedule meetings with audio, video, and web sharing components<\/li>\r\n \t<li>Use audio conferencing tools effectively in a business context<\/li>\r\n \t<li>Use video conferencing tools effectively in a business context<\/li>\r\n \t<li>Use web sharing tools effectively in a business context<\/li>\r\n<\/ul>\r\n<h2>Chapter 10: Social Media<\/h2>\r\n<h3>Use social media to present a business message<\/h3>\r\n<ul>\r\n \t<li>Identify common social media platforms used by businesses<\/li>\r\n \t<li>Identify social media platforms that are typically less frequently used by businesses<\/li>\r\n \t<li>Use various types of social media to increase your sales<\/li>\r\n \t<li>Use various types of social media to build affinity with your customers and make your brand stand out<\/li>\r\n<\/ul>\r\n<h2>Chapter 11: Communicating Different Messages<\/h2>\r\n<h3>Write various types of business messages, including informative messages, team-focused messages, criticism, and response messages<\/h3>\r\n<ul>\r\n \t<li>Identify the appropriate usage of informative business messages and write an informative business message<\/li>\r\n \t<li>Discuss the importance of team-focused communication in business<\/li>\r\n \t<li>Write a business message criticizing internal or external business situations<\/li>\r\n \t<li>Write a response to criticism<\/li>\r\n<\/ul>\r\n<h2>Chapter 12: Collaboration in and across Teams<\/h2>\r\n<h3>Identify ways to collaborate in business within a team and across multiple teams<\/h3>\r\n<ul>\r\n \t<li>Discuss the role and types of teams in workplace communication<\/li>\r\n \t<li>Discuss strategies for working in collaborative projects<\/li>\r\n \t<li>Discuss best practices in workplace etiquette<\/li>\r\n<\/ul>\r\n<h2>Chapter 13: Social Diversity in the Workplace<\/h2>\r\n<h3>Propose solutions to challenges that may occur in communication, especially across cultures in a global marketplace<\/h3>\r\n<ul>\r\n \t<li>Define diversity and discuss its influence on the workplace<\/li>\r\n \t<li>Discuss how different cultures impact the workplace<\/li>\r\n \t<li>Discuss the how gender impacts communication in the workplace<\/li>\r\n \t<li>Discuss the impact of disabilities in the workplace<\/li>\r\n \t<li>Discuss different strategies for talking to individuals from a different generation<\/li>\r\n \t<li>Discuss strategies for creating a functional workplace by combating biases<\/li>\r\n<\/ul>\r\n<h2>Chapter 14: Finding a Job<\/h2>\r\n<h3>Create a resume, a cover letter, and a profile on professional social media sites<\/h3>\r\n<ul>\r\n \t<li>Discuss how to gain skills necessary for professional life<\/li>\r\n \t<li>Discuss the importance of networking, and identify strategies to increase your professional network<\/li>\r\n \t<li>Produce a r\u00e9sum\u00e9 and a cover letter<\/li>\r\n \t<li>Discuss effective interview strategies and prepare for common interview questions<\/li>\r\n<\/ul>\r\n<h2>Chapter 15: Recruiting and Selecting New Employees<\/h2>\r\n<h3>Describe effective strategies for recruiting and selecting qualified job applicants<\/h3>\r\n<ul>\r\n \t<li>Describe effective strategies for recruiting qualified job applicants<\/li>\r\n \t<li>Discuss the key elements of a successful interview<\/li>\r\n \t<li>Identify the key steps in selecting a new employee<\/li>\r\n<\/ul>\r\n<h2>Contribute!<\/h2>\r\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\r\n<a style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\" href=\"https:\/\/docs.google.com\/document\/d\/1dFvedOdlmjy46w4NTUjGnx1NGx3iO8hAInQUAbCaMEA\" target=\"_blank\" rel=\"noopener\">Improve this page<\/a><a style=\"margin-left: 16px;\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\" target=\"_blank\" rel=\"noopener\">Learn More<\/a>","rendered":"<p>The content, assignments, and assessments for Business Communication Skills for Managers are aligned to the following learning outcomes. A full list of course learning outcomes can be viewed here: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1hKl_HoydMUw6EHXs51prXNUmNL4J7-Dl3QI0lhfwKzI\/edit#gid=956361054\" target=\"_blank\" rel=\"noopener\">Business Communication Skills for Managers Learning Outcomes<\/a>.<\/p>\n<h2>Chapter 1: Communicating in Business<\/h2>\n<h3>Identify key principles in business communication<\/h3>\n<ul>\n<li>Discuss the importance of effective communication in business Effective Communication in Business<\/li>\n<li>Differentiate between different methods of communication Methods of Communication<\/li>\n<li>Discuss the importance of ethical communication Ethics in Business Communication<\/li>\n<li>Discuss the importance of staying connected with colleagues, other professionals, and customers in the digital age<\/li>\n<\/ul>\n<h2>Chapter 2: Writing in Business<\/h2>\n<h3>Discuss different processes and considerations involved in writing in business<\/h3>\n<ul>\n<li>Write a business communication given a specific audience and purpose<\/li>\n<li>Discuss the impact that word choice and tone can have on a business message<\/li>\n<li>Identify the three parts of the writing process<\/li>\n<li>Use common word processing software to write business messages<\/li>\n<\/ul>\n<h2>Chapter 3: Written Communication<\/h2>\n<h3>Identify the appropriate use of different channels of written communication in business<\/h3>\n<ul>\n<li>Discuss the shift from paper to digital communication<\/li>\n<li>Compose emails and memos intended for an audience within the same company or team as the writer<\/li>\n<li>Identify other common methods of professional communication<\/li>\n<li>Discuss appropriate ways to communicate to an audience outside of the company<\/li>\n<li>Determine the appropriate communication channel for a specific type of message<\/li>\n<\/ul>\n<h2>Chapter 4: Research<\/h2>\n<h3>Use traditional and online tools and methods to find, evaluate, and process information<\/h3>\n<ul>\n<li>Discuss the importance of data and identify its role in business<\/li>\n<li>Process information from internal sources<\/li>\n<li>Evaluate and practice preliminary, intermediate, and advanced search techniques<\/li>\n<li>Evaluate and practice methods of analysis to assess the quality and reliability of a source<\/li>\n<li>Discuss issues of plagiarism, copyright and fair use<\/li>\n<\/ul>\n<h2>Chapter 5: Visual Media<\/h2>\n<h3>Create meaningful visual media<\/h3>\n<ul>\n<li>Find the best media to present your message<\/li>\n<li>Discuss how to most effectively use images in business messages and identify potential sources for these images<\/li>\n<li>Discuss how to most effectively use charts, diagrams, and other graphics in business messages and identify potential sources for these visual aids<\/li>\n<li>Discuss the use of video in business messages<\/li>\n<li>Identify ways to make information more accessible to your audience<\/li>\n<li>Incorporating meaningful visual media in business messages<\/li>\n<\/ul>\n<h2>Chapter 6: Reports<\/h2>\n<h3>Create various types of business reports<\/h3>\n<ul>\n<li>Discuss the different types of reports and their purposes<\/li>\n<li>Create an informal report<\/li>\n<li>Create formal reports and proposals<\/li>\n<\/ul>\n<h2>Chapter 7: Public Speaking<\/h2>\n<h3>Identify key principles in public speaking for business<\/h3>\n<ul>\n<li>Identify key principles of effective public speaking<\/li>\n<li>Describe delivery techniques for use during a public speech<\/li>\n<li>Identify the role and importance of your audience<\/li>\n<li>Discuss tips and tricks to giving an effective speech<\/li>\n<\/ul>\n<h2>Chapter 8: Developing and Delivering Business Presentations<\/h2>\n<h3>Create a presentation using slides and other visual aids<\/h3>\n<ul>\n<li>Discuss the usefulness of visual aids and identify common presentation tools<\/li>\n<li>Create a presentation using Microsoft PowerPoint<\/li>\n<li>Create a presentation using Google Slides<\/li>\n<li>Create a presentation intended for a business meeting<\/li>\n<\/ul>\n<h2>Chapter 9: Communicating through Technology<\/h2>\n<h3>Organize and participate in meetings using phone and video conferencing tools<\/h3>\n<ul>\n<li>Recognize common types of tools for audio, video, and web sharing tools<\/li>\n<li>Use common planning tools to schedule business meetings<\/li>\n<li>Schedule meetings with audio, video, and web sharing components<\/li>\n<li>Use audio conferencing tools effectively in a business context<\/li>\n<li>Use video conferencing tools effectively in a business context<\/li>\n<li>Use web sharing tools effectively in a business context<\/li>\n<\/ul>\n<h2>Chapter 10: Social Media<\/h2>\n<h3>Use social media to present a business message<\/h3>\n<ul>\n<li>Identify common social media platforms used by businesses<\/li>\n<li>Identify social media platforms that are typically less frequently used by businesses<\/li>\n<li>Use various types of social media to increase your sales<\/li>\n<li>Use various types of social media to build affinity with your customers and make your brand stand out<\/li>\n<\/ul>\n<h2>Chapter 11: Communicating Different Messages<\/h2>\n<h3>Write various types of business messages, including informative messages, team-focused messages, criticism, and response messages<\/h3>\n<ul>\n<li>Identify the appropriate usage of informative business messages and write an informative business message<\/li>\n<li>Discuss the importance of team-focused communication in business<\/li>\n<li>Write a business message criticizing internal or external business situations<\/li>\n<li>Write a response to criticism<\/li>\n<\/ul>\n<h2>Chapter 12: Collaboration in and across Teams<\/h2>\n<h3>Identify ways to collaborate in business within a team and across multiple teams<\/h3>\n<ul>\n<li>Discuss the role and types of teams in workplace communication<\/li>\n<li>Discuss strategies for working in collaborative projects<\/li>\n<li>Discuss best practices in workplace etiquette<\/li>\n<\/ul>\n<h2>Chapter 13: Social Diversity in the Workplace<\/h2>\n<h3>Propose solutions to challenges that may occur in communication, especially across cultures in a global marketplace<\/h3>\n<ul>\n<li>Define diversity and discuss its influence on the workplace<\/li>\n<li>Discuss how different cultures impact the workplace<\/li>\n<li>Discuss the how gender impacts communication in the workplace<\/li>\n<li>Discuss the impact of disabilities in the workplace<\/li>\n<li>Discuss different strategies for talking to individuals from a different generation<\/li>\n<li>Discuss strategies for creating a functional workplace by combating biases<\/li>\n<\/ul>\n<h2>Chapter 14: Finding a Job<\/h2>\n<h3>Create a resume, a cover letter, and a profile on professional social media sites<\/h3>\n<ul>\n<li>Discuss how to gain skills necessary for professional life<\/li>\n<li>Discuss the importance of networking, and identify strategies to increase your professional network<\/li>\n<li>Produce a r\u00e9sum\u00e9 and a cover letter<\/li>\n<li>Discuss effective interview strategies and prepare for common interview questions<\/li>\n<\/ul>\n<h2>Chapter 15: Recruiting and Selecting New Employees<\/h2>\n<h3>Describe effective strategies for recruiting and selecting qualified job applicants<\/h3>\n<ul>\n<li>Describe effective strategies for recruiting qualified job applicants<\/li>\n<li>Discuss the key elements of a successful interview<\/li>\n<li>Identify the key steps in selecting a new employee<\/li>\n<\/ul>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\" href=\"https:\/\/docs.google.com\/document\/d\/1dFvedOdlmjy46w4NTUjGnx1NGx3iO8hAInQUAbCaMEA\" target=\"_blank\" rel=\"noopener\">Improve this page<\/a><a style=\"margin-left: 16px;\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-23\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Learning Outcomes. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Magnify. <strong>Authored by<\/strong>: Eucalyp. <strong>Provided by<\/strong>: Noun Project. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/thenounproject.com\/term\/magnify\/1276779\/\">https:\/\/thenounproject.com\/term\/magnify\/1276779\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":395986,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Magnify\",\"author\":\"Eucalyp\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/term\/magnify\/1276779\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Learning Outcomes\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-23","chapter","type-chapter","status-publish","hentry"],"part":20,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/23\/revisions"}],"predecessor-version":[{"id":404,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/23\/revisions\/404"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/20"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/23\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=23"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=23"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}